Model Measure Report

Spearheading the companies successful rebrand - formerly known as BetterManager - as well as overseeing the Growth and GTM Marketing Strategy, resulting in an increased search visibility to 5.56% in just 6 month from 0, a lead generation growth of +60% WoW and Website traffic growth of +47%. LinkedIn followers grew +13% within 30 days and top of funnel lead conversion rate increased in one month from 0.6% to 2.9%.

Performance Growth Marketing with year over year proven growth rates at scale (+25%), Brand marketing, business development and GTM responsibility, making Emtrain (SaaS) a household name in the eLearning, analytics & compliance space. Developing and championing the overall Marketing strategy (including lead gen and demand generation) by overseeing all aspects of the marketing organization as well as the Sales and Business Development team. Driving the roadmap and strategic vision for Emtrain and helping the company to better understand its consumer and ultimately driving growth, revenue, and solidifying a solid brand that better positions Emtrain in the market.

Emtrain (B2B SASS) provides revolutionary eLearning and analytics that measure the impact of social dynamics in the workplace. Our solutions go beyond compliance to develop inclusion, ethics and respect as professional competencies.

Development of the overall brand strategy for the first FDA-cleared fertility tracking wearable (D2C). Build a consistent, recognizable global brand by understand brand perception, increased brand awareness and drove brand lift by +35% (sample work: https://redpepper.land/work/building-brand-awareness-with-a-full-city-takeover/). Defining relevant global USP's, internal and external communication guidelines strengthening our market position. Contributed to the executive team and developing Ava as a company as part of the leadership team. Conducted market research and gather customer insights; audit the Ava brand, develop customer segments & positioning. Translated into actionable insight. Leading Product launch / go-to-market strategies, related communication and guide cross-functional teams (product, marketing, clinical). Lead a global team (Brand, Visual Design, Communication, Content, PR). Reported to the President and Co-founder of Ava, a B-Round funded fem-tech startup, a digital women’s health company with the mission is to advance women's reproductive health by bringing together artificial intelligence and clinical research.

B2B2C Monetization Product Marketing Manager (Marketplace)

Advise and consult Senreve, a luxury leather goods company, launched in Nov 2016, on their national and international Marketing and Branding strategy. Develop and execute email marketing campaigns, driving over $15k (+416% last 30 days) in revenue. Developing the first ever showroom concept, including launch events and PR strategy.

Managing and growing the global expansion (5 international partner site) with full P&L responsibility, as well as creating and nurturing the brand strategy within the marketing leadership team. Recently announced to manage the email marketing initiative for the company wide customer facing email communication. - driving over $12M in annual revenue - launched and scaled new partner domain/market by 10x - data driven decision making to optimize domestic go-to-market strategies - support performance marketing optimization - optimize (A/B test) product to improve customer retention and drive UGC - develop site content strategy - creating innovative sales programs - leading the email marketing process and identifying unique opportunities - grew email revenue by +32% - managing and building a local and an international team and working cross functional

Responsible for the operations and financial performance of the International partner sites such as developing business and marketing strategies, measuring and quantifying the impact of product improvements, coordinate SEM campaigns and SEO efforts, as well as product development. Oversight of web site releases, ecommerce integration into other systems, third party vendors integration.

Responsible for the operations and financial performance of the German site such as generating marketing strategies, developing, measuring and quantifying the impact of product improvements. Oversight of web site releases, ecommerce integration into other systems, third party vendors integration.

Consult nationally and internationally on developing strategic integrated marketing campaignsCreate, develop and organize internal and external eventsDevelop and Implement national retail marketing toolsSet up different Cooperations within the NetworkPublic Relation support

Developed and implemented an online micropayment systemEstablished the brand identityDeveloped and executed marketing strategies, including deep understanding of consumer needs and barriersManaged new customer acquisitionImplemented first test run and exceeded conversion rate of over 30%

Responsible for all North America Marketing and Sales of the Italian sub-brand 'Montegrappa'Planned, implemented and controlled all elements of integrated marketing campaigns, media, PR, events, trade marketing, direct marketing, promotions etc.Partnered with Sales (internal and external – sales force, wholesaler, retailer)Defined and executed local product implementation strategy POS and merchandising responsibilityPlanned and executed SiS/furniture development and implementationInternal and external trainingsDeveloped and executed a corporate gift and private edition sales strategyDeveloped and controlled A&P budgets, brand performance analysis, incl. monthly reporting to CEOFull P&L responsibility

Responsible for retail, wholesale and corporate gift marketing activitiesPOS, promotions, customer relationship managementResponsible for media strategyOrganized international fairs Responsible for various public relations events

Coordinated print, media and outdoor advertisingResponsible for all point of sale issuesOversaw new product launches, event planning and promotions Developed strategic 3-year brand planResponsible for 150 accounts and supported them as sales representativeOversaw trade partner communication.