Sonja Lutz Email & Phone Number

San Francisco, CA, US

Model Measure Report

San Francisco, CA, US

Spearheading the companies successful rebrand - formerly known as BetterManager - as well as overseeing the Growth and GTM Marketing Strategy, resulting in an increased search visibility to 5.56% in just 6 month from 0, a lead generation growth of +60% WoW and Website traffic growth of +47%. LinkedIn followers grew +13% within 30 days and top of funnel.

San Francisco, California, US

Performance Growth Marketing with year over year proven growth rates at scale (+25%), Brand marketing, business development and GTM responsibility, making Emtrain (SaaS) a household name in the eLearning, analytics & compliance space. Developing and championing the overall Marketing strategy (including lead gen and demand generation) by overseeing all.

San Francisco, California, US

Emtrain (B2B SASS) provides revolutionary eLearning and analytics that measure the impact of social dynamics in the workplace. Our solutions go beyond compliance to develop inclusion, ethics and respect as professional competencies.

Zurich, CH

Development of the overall brand strategy for the first FDA-cleared fertility tracking wearable (D2C). Build a consistent, recognizable global brand by understand brand perception, increased brand awareness and drove brand lift by +35% (sample work: https://redpepper.land/work/building-brand-awareness-with-a-full-city-takeover/). Defining relevant global.

B2B2C Monetization Product Marketing Manager (Marketplace)

San Francisco, California, US

Advise and consult Senreve, a luxury leather goods company, launched in Nov 2016, on their national and international Marketing and Branding strategy. Develop and execute email marketing campaigns, driving over $15k (+416% last 30 days) in revenue. Developing the first ever showroom concept, including launch events and PR strategy.

Covina, California, US

Managing and growing the global expansion (5 international partner site) with full P&L responsibility, as well as creating and nurturing the brand strategy within the marketing leadership team. Recently announced to manage the email marketing initiative for the company wide customer facing email communication. - driving over $12M in annual revenue.

Covina, California, US

Responsible for the operations and financial performance of the International partner sites such as developing business and marketing strategies, measuring and quantifying the impact of product improvements, coordinate SEM campaigns and SEO efforts, as well as product development. Oversight of web site releases, ecommerce integration into other systems.

Covina, California, US

Responsible for the operations and financial performance of the German site such as generating marketing strategies, developing, measuring and quantifying the impact of product improvements. Oversight of web site releases, ecommerce integration into other systems, third party vendors integration.

Hamburg, DE

Consult nationally and internationally on developing strategic integrated marketing campaignsCreate, develop and organize internal and external eventsDevelop and Implement national retail marketing toolsSet up different Cooperations within the NetworkPublic Relation support

Developed and implemented an online micropayment systemEstablished the brand identityDeveloped and executed marketing strategies, including deep understanding of consumer needs and barriersManaged new customer acquisitionImplemented first test run and exceeded conversion rate of over 30%

Hamburg, DE

Responsible for all North America Marketing and Sales of the Italian sub-brand 'Montegrappa'Planned, implemented and controlled all elements of integrated marketing campaigns, media, PR, events, trade marketing, direct marketing, promotions etc.Partnered with Sales (internal and external – sales force, wholesaler, retailer)Defined and executed local.

Hamburg, DE

Responsible for retail, wholesale and corporate gift marketing activitiesPOS, promotions, customer relationship managementResponsible for media strategyOrganized international fairs Responsible for various public relations events

Lausanne, CH

Coordinated print, media and outdoor advertisingResponsible for all point of sale issuesOversaw new product launches, event planning and promotions Developed strategic 3-year brand planResponsible for 150 accounts and supported them as sales representativeOversaw trade partner communication.

Mba, Economics

Grant For One Semester Abroad, International Business

Bachelor'S Degree, Business Administration And Management, General