Sonja Mathews is a Board Vice President at Northwest School of Wooden Boat Building. She possess expertise in strategy, customer insight, market research, segmentation, marketing research and 21 more skills. Colleagues describe her as "Sonja is a top-notch researcher, communicator and colleague. She leverages her extensive experience and expertise to design, develop and deliver practical recommendations to build the business. Her ground-breaking work at both Frito-Lay and in her corporate position at PepsiCo has strengthened PepsiCo's relationships with retailers, and has provided best-in-class examples of truly leverageable insights." and "Sonja is a very strategic thinker and brings this value to all parts of consumer and customer insights. Sonja can not only turn mountains of data into succinct insights that are both relevant and actionable to the questions at hand from both the consumer and the customer perspective. Sonja is a great teacher and supporter of her staff and if you work for Sonja you know she always has your back. I guess the best think I could say is that I would work for her any time if given the… Show more"