Sonja Schmidt Email & Phone Number

Sydney, New South Wales, Australia

Category Development Manager for Gourmet Specialty Foods & Fresh

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

During my maternity leave after the birth of my first (2018) and my second child (2020), I focused on maintaining and enhancing my skill set. That involved several online courses, leadership activities, and continuing education to ensure that I remained up-to-date on industry happenings.

Sydney, New South Wales, Australia

• Consulted to leading Australian retailers and brands to help scale their eBay channel. Key clients: Myer, Rebel, Anaconda, Chemist Warehouse, Temple & Webster, SurfStitch, Bonds, Lorna Jane, Glue Store, City Beach.
• Delivered strategies which resulted in a growth rate of +20% above unmanaged account portfolio, achieved 117% to annual target for 2016.
• Launched Click & Collect solution with one of Australia’s biggest retailers, Myer (67 stores).
• Developed category plans inclusive of market trends, competitor activity, brand strategy, new product initiatives and pricing architecture as well as guidance across integration, improving performance and the.
• Planned and led broad and targeted marketing campaigns across multiple verticals and channels utilising cross-functional teams. Including onsite, eDM and advertising.

Berlin, Germany

• Managed strategic fashion merchants through the existing sales channels ebay.de marketplace and brand4friends shopping club. Responsible for the full strategy and P&L for the Fashion category including the.
• Delivered growth for new and existing merchants for over 10% above net budget in a market in a low single digit growth phase.
• Executed the biggest fashion site relaunch in eBay history called “The Fashion Collective”.
• Created and led a team of four Account Managers with a group of accounts valued at over €130m in annual sales and successfully conducted an average of 3 new shop launches per month.
• Successfully launched new fashion brands on ebay.de, such as Peek &Cloppenburg (leading retailer in DE with +100 stores) and VF Corporation (one of world´s biggest fashion companies).

Berlin, Germany

• Managed category performance related to sourcing/buying, pricing, merchandising, inventory and promotional programs.
• Received the best employee annual review score with 145% achievement to targets and work goals.
• Won brands4friends Award for launch of the first two direct to customers stores on eBay and the successful cooperation with the most important strategic partner (VF group).
• Led the global first direct to customer distribution initiative from end to end including; business development, account management, buying and inventory management strategy.
• Successfully developed and delivered the first eBay direct to customer distribution initiative in cooperation with brands4friends, which delivered €5m GMV uplift per year.

Berlin, Germany

• Managed 20 fashion sellers on the eBay marketplace and helped them scale and grow their eBay channel.
• Delivered growth against budget by 4.3% through planned inventory and marketing strategies and awarded an eBay ‘Spot’ award for implementing new marketing initiatives with key partners.
• Successfully planned and executed key projects with the most important fashion brands like Marc O´ Polo or the VF Corporation.
• Developed category plans to identify growth opportunities including broad and targeted marketing campaigns across multiple verticals and channels utilising cross-functional teams.

Metzingen, Baden-Württemberg, Germany

• Responsible for the largest retailers in the largest global market delivering over €10m in annual sales.Key clients: Peek &Cloppenburg KG Düsseldorf, Peek &Cloppenburg KG Hamburg, E. Breuninger GmbH & Co. Stuttgart
• Successfully introduced a new automatic stock order system, which increased the sales of the core range by over 30% YoY.
• Developed go-to-market plans which resulted in 18% YoY growth in the first year.

Metzingen, Baden-Württemberg, Germany

• Area Sales Manager for a territory including 45 fashion wholesale clients delivering over €2.5m in sales and achieved 14% YoY sales growth through existing clients.
• Actively generated new business and re-activated eight dormant clients.
• Conducted sales training programs for 30 sales associates who positively influenced the sales results in the wholesale stores by 15% YoY.
• Implemented a new stock selection model, which increased stock orders by over 20% YoY

Munich, Bavaria, Germany

Diplom-Betriebswirtin Fh / Diploma Of Business Administration, Business Administration / Marketing & Communication, 1,7

Hotel Trainee