Gained a deep understanding of the partner organisations,(HP, Accenture, Avanade, EMC,Unisys and global Indian SI’s) effectively aligning their business objectives with Microsoftrevenue priorities. Based in India for 3 months Drove joint marketing campaigns with strategic GSI partners, focused on measurablereturn on marketing investment, tracking opportunities and revenue Acted as co-ordination point for Enterprise Partner Group (EPG) sales and partner teams,Marketing Group and Public Sector to ensure fully integrated campaigns Developed integrated sales and marketing process to ensure effective measurement ofbudget investment Key point of contact for marketing engagement and investment for partners, accountablefor demonstrating ROI to Business GroupsEvangelised and drove adoption of Microsoft Virtual Earth platform to Global & Local System Integrators, (e.g BT,WIPRO, Satyam, Mindtree, IDV Solutions, Depth & Breadth ISV partners, (e.g Anglia Business Solutions, Masternaut) Developer community in UK & India( spent 1 months in India/roadshow) GIS partners (e.g GDC, Multimap, Northgate) Web Agencies (e.g Publicis, AKQA)