Sonja Bodoux Email & Phone Number

Netherlands

Netherlands

Amsterdam, North Holland, Netherlands

As an Executive Leader at ABN AMRO, I lead the teams that drive customer acquisition, market growth, and retention across all digital channels. I oversee the IT teams that deliver on our Hyper Personalization vision, enhancing digital interactions with proactive, personalized experiences. I lead content-focused Generative AI projects to optimize marketing and e-commerce. My focus on building high-performing teams has led to significant OKR overperformance, YoY increase in personalized interactions and a high employee engagement score.

Amsterdam Area, Netherlands

In this role at Google, I managed top-tier relationships with Google’s largest marketing and agency partners, advising on digital transformation and growth strategies for mutual clients. As part of Google NL Leadership, I contributed to a 20% YoY sales increase and co-led the Mobile Academy program, enhancing site speed and mobile journeys for 35 of NL’s largest companies. Key achievements included exceeding KPIs for 4 consecutive quarters, executing a mobile partner strategy, and hosting an Executive Summit for 20 top NL companies (rated 9/10).

Amsterdam Area, Netherlands

As Head of Financial Industry at Google, I drove digital strategy, customer success, and revenue growth for NL’s top banking and insurance companies. I handled quarterly business planning, KPI and quota setting, combining C-level strategic consultancy with selling Google solutions. I led a team of digital specialists in online marketing, mobile, and programmatic and also served as Google NL Coaching Lead, promoting a strong coaching culture. Key results included receiving the Google EMEA Award for restructuring the Finance team and earning multiple peer bonuses.

Amsterdam

In this senior management position at ING, I was responsible for driving and innovating online sales and digital experiences for app and web platforms, developing digital and mobile customer journeys for both consumers and businesses. I managed a multi-million EUR IT budget and roadmap, leading 5 teams with e-commerce managers, digital strategy managers, product managers, UX designers, and digital analysts. As a Management Team member reporting to the CDO, I achieved employee engagement over 80%, garnered various team awards, and achieved the highest NPS among Dutch banks. Key results included 100% app growth and the successful development and implementation of a new digital strategy for business clients.

Amsterdam Area, Netherlands

I led the online sales and service strategy team across payments, lending, and savings, growing the client base to over 600k. I managed a team of 12 online marketing managers and e-commerce specialists. Key achievements included doubling online sales KPIs and increasing NPS by 15 points.

Amsterdam Area, Netherlands

In this marketing role at Postbank for day-to-day banking (checking, cards, online banking), I managed various new marketing propositions and projects. I Implemented data-driven decision making by using analytics tools to track campaign performance and adjusted strategies accordingly. I coordinated all NPS activities and achieved significant results, including a 20% market share increase in the Young Potentials segment and acquiring 300k new online banking clients. Additionally, I developed a Financial Coaching proposition, attracting 100k users within 3 months.

The Hague Area, Netherlands

At KPN, I was part of the Management Development program and I managed the acquisition and retention of mobile clients and co-developed a Customer Lifecycle Management program. I researched, implemented, and evaluated below-the-line marketing activities, enhancing sales through compelling promotional materials and targeted advertising. Additionally, I managed budgets, strategically allocating funds to high-impact initiatives aligned with business goals.