Sonja Elsener Email & Phone Number

Zurich, Switzerland

Schweiz

Management of all activities for happy.ch as brand manager, including website.Strategic marketing responsibility: development and implementation of marketing and communication strategies to position and promote happy.ch.Marketing goals and execution: creation of specific, targeted marketing objectives aimed at increasing brand awareness and driving revenue growth (qualitative/quantitative).Operational brand management: ensuring consistent brand presentation and targeted brand building through creative and strategic measures.Agency coordination and management: leading and overseeing external agencies to achieve brand, communication, and sales objectives.Campaign management: planning, executing, and monitoring marketing campaigns to achieve qualitative and quantitative goals (including reporting).Forecasting and financial responsibility for the marketing budget of happy.ch.Collaboration with suppliers and external partners to develop new products and communication content.Responsibility for SoMe presence (Facebook/Instagram/TikTok).Collaboration in interdisciplinary and cross-departmental teams as well as with suppliers and external partners to develop new products and communication content.

Hagendorn, Kanton Zug, Schweiz

Member of the Executive Board (CEO, CFO, LVM).Management of strategic and operational processes in the sales and marketing department.Financial planning and control of the sales and marketing budget incl. definition of measures to achieve targets with the teams.Personnel and motivational management of the sales team (6 + 8 employees) and the marketing team (1+1 employees).Expansion of product range with new innovative collections for the care sector.Management of the company rebranding (positioning and visual appearance).

Zürich

Member of the managment team for Switzerland.Responsibility for the entire wholesale business in Switzerland (textiles & leather goods) incl. budget planning and achievement.Development and implementation of the distribution strategy for Switzerland.Development and maintenance of key accounts and networks as well as contract and budget negotiations.Implementation of local trade marketing activities (e.g. promotions, digital marketing) in collaboration with external agencies.Training responsibility in the wholesale area for product knowledge, Lacoste brand strategy and guidelines.Management of shop-in-shop projects with customers.Management of a sales representative and technical management of three merchandisers.Supporting the reorganization of the Swiss site (2014) and assisting with recruitment for the new headquarters in Zurich as well as know-how transfer during the integration of the Swiss location into the DACH region with headquarters in Munich (2016-2017).

Responsible for acquiring new customers and managing an extensive customer portfolio in the workwear sector with a focus on corporate identity. Development and presentation of customized design and clothing concepts as well as project coordination during implementation. Sales responsibility of over CHF 2.6 million. Planning of the sales budget and quantity control, negotiation with suppliers and strategic category and product management. Expansion of the product range and introduction of new collections based on market analyses. Creating PR texts for various media as well as internal training materials. Management and mentoring of a project assistant. Successful management of a major project with a substantial impact on company growth.

Project management: planning, implementation and follow-up of projects as well as ensuring customer loyalty.Customer strategies and concepts: Collaboration in the development of customer strategies and development of individual customer concepts.Logistics and customer service: coordinating and carrying out size taking and personal deliveries.Customer care: relationship management and communication with customersInternal collaboration: collaboration with the design and development team as well as the purchasing department.Training: Supervision and training of commercial apprentices.

Co-Founder.Co-development of the database and framework of the ERP system Titan Manager. Consulting/ Marketing/ Sales.

Emba Executive Master In Business Administration, Marketing Management & Entrepreneurship

Postgraduate Diploma, Innovation And Design Thinking

Design thinking competence: Ability to develop user-centered solutions by identifying customer needs and applying creative.

Certificate Of Completion Design Thinking, Insights For Innovation/ From Idea To Action

Cas Leadership, Leadership

Textiltechnikerin Hf/ Textile Engineer, Textillogistik/ Textile Process Specialist, 5,6

Diploma Di Commercio E Lingue, Handelsmittelschule

Sprach-Fokus auf - Deutsch - Italienisch - Französisch - Englisch