Sonja Gray Email & Phone Number

Mentor, Ohio, US

• Merged and created synergies between demand gen and ABM, contributing to $125M in pipeline and $70M in revenue growth in the first 2 years.
• Developed "digital first" demand generation strategy, and recruited top digital marketing talent.
• Led CX workstream to implement Eloqua, achieving completion ahead of schedule and under budget.
• Successfully doubled MQL to SQL conversion rate through multi-channel marketing orchestration.

Mentor, Ohio, US

• Established a new ABM department targeting factories in Asia and Latin America, as well as global brands.
• Led development of strategy and implementation through collaboration with marketing, sales, sales enablement, and customer service.
• Implemented a complex multi-channel 1:1 program with Walmart, resulting in $28M in revenue in the 1st year.

Basking Ridge, NJ, US

• Spearheaded Verizon's first Account-Based Marketing program targeting Fortune 500 companies & the public sector, generating over $100M in pipeline.
• Led a complex ABM initiative involving sales, sales enablement, paid digital, and social media teams, successfully aligning marketing efforts with high-value accounts.
• Implemented Demandbase for multi-channel orchestration.

Basking Ridge, NJ, US

• Developed content strategy for demand generation campaigns targeting Fortune 1000 and public sector/federal agencies.
• Identified content gaps and collaborated with agency and content syndication partners to create new content.
• Led operations to drive strategic product performance.

Cambridge, Massachusetts, US

Irving, Texas, US

• Elevated agency from HubSpot Gold to Platinum status, showcasing expertise in inbound marketing methodologies.
• Spearheaded client acquisition initiatives, generating $750K in new business revenue and exceeding quota by 110%.
• Developed consulting services for Fortune 500 companies to start-ups, driving significant improvements in client ROI.

Irving, Texas, US

• Developed and implemented cutting-edge Inbound and Account-Based Marketing strategies for B2B clients, driving growth through marketing automation technologies.
• Orchestrated integrated lead generation campaigns, optimizing efforts for measurable improvements in client acquisition and revenue growth.

Phoenix, Arizona, US

• Acted as the primary liaison between clients and Televerde (a Marketo and Eloqua partner) internal team, orchestrating lead generation campaigns that integrated telemarketing and marketing automation strategies.
• Managed cross-functional teams to deliver high-impact client projects, ensuring 100% on-time delivery rate and significant revenue growth.
• Collaborated with Marketo and Oracle Marketing Cloud/Eloqua Partner to drive improved client retention rates and overall success.

Santa Clara, CA, US

• Providing business intelligence (BI) software & service to businesses in the U.S. We helped companies with everything from strategies and road maps for BI planning through implementation of BI tools/platform including.
• Created over $1.3 Million in pipeline in just under 6 months
• Closed over $575,000 in just under 6 months
• Designed marketing campaigns to sell software & services for Qlikview - the leading business discovery software & professional services for SAS- the leader in business analytics software

Dallas, TX, US

• Managed pay-per-click search engine marketing and fixed-fee internet and print advertising campaigns for current advertisers and new businesses.
• Cultivated business relationships and generated sales goals to achieve 63.75% growth on 2012 revenue.
• Conducted frequent evaluations on direct reports to ensure high customer satisfaction.

Managed email and direct mail marketing campaign; created market collateral; managed Search Engine Marketing campaign & marketing events resulting in 10 clients and 6 figure revenue generation. Also served as Marketing Event Coordinator.

Las Vegas, NV, US

Marketed a suite of online marketing tools including video conferencing. video email and internet video commercials and webinars.

In 13 months, managed 7 cross-functional projects, many concurrently. While new to the wireless industry successfully met all objectives. Delivered new billing software project on time, within budget, and scope while managing maintenance releases to legacy system also on time, within budget and scope. Completed 2 courses toward PMP Certification.

Managed the development and implementation of software systems that directly impacted sales. Projects included sales force resource planning, sales force automation, sales pay plan re-engineering, and replacement of division artists' equipment.

Managed a staff of Yellow Page Advertising sales professionals.

Sold Yellow Page Advertising

Bachelor Of Science, Marketing

Education record