• Lead national award-winning marketing campaign for over 800 historic sites - Historic Places Days. This program reaches 2.4 million Canadians, raising awareness and visitation for historic sites across the country.* Development and lead for national awareness competition for historic sites - The Next Great Save. Over 200,000 people voted across the country in this campaign known as Craft Hockeyville for heritage.• Lead membership program: setting goals, budgets, strategies, and responsible for making revenue targets

• Lead national award-winning marketing campaign for over 800 historic sites - Historic Places Days. This program reaches 2.4 million Canadians, raising awareness and visitation for historic sites across the country.• Lead membership program: setting goals, budgets, strategies, and responsible for making revenue targets• Develop product positioning and messaging for the various member and donor personas being targeted• Analyze and measure performance of campaigns and optimize results to increase conversions and drive revenue generation• Responsible for Google AdWords PPC campaigns, both search and display• Consult, model and execute user experience/user interface (UX/UI) for organization's productsEnvironment: Message Development, Mailchimp, Google AdWords, LinkedIn Advertising, PPC, Google Analytics, Social Ads,

• Create and execute tactical marketing campaigns which drive demand, engage, educate and retain customers and support business goals• Develop product positioning and messaging for the various personas being targeted• Analyze and measure performance of campaigns and optimize results to increase conversions and drive revenue generation• Produce content for outbound/inbound marketing campaigns• Create and manage Google AdWords PPC campaigns, both search and display• Design, run and analyze social ad campaigns on LinkedIn and Twitter• Write and tweak landing pages to maximize conversions• Execute market research to develop multiple level persona matrix and messaging• Client account management for B2B technology and pharmaceutical companies• Partner account management for messaging developmentEnvironment: Google AdWords, Unbounce, Google Account Manager, LinkedIn Advertising, PPC, Twitter Ads, Google Analytics, SharpSpring, Display Ads, Social Ads, Message Development

• Sustain and grow each unique audience using many different digital platforms including Facebook, Twitter, Instagram, Flickr, Pinterest, YouTube, LinkedIn, websites, email campaigns and events• Maintain digital marketing including email campaigns and websites requiring direct HTML editing, CSS editing or WordPress editing• Develop creative strategy for promotional campaigns including Facebook and Twitter advertising campaigns• Develop website user experience (UX) strategies, including information design, online content strategy and lead-generation tactics• Distill research and analytical findings, explain the strategic/tactical marketing implications, report website performance analytics, and provide ROI modeling• Create inspiring ad visuals and copy for A and B campaigns• Update A and B campaigns in realtime to adjust copy and visuals• Create and increase business presence on Foursquare and Yelp• Brainstorm and implement # hashtag social media campaigns• Lead analysis of Facebook NewsFeed vs. Right Column impressions, lead generation and brand recognition• Analyze Cost per Click (CPC) vs Cost per Thousand (CPM) impressions results of advertising campaignEnvironment: Facebook, Facebook Ads Manager, Twitter, Twitter Ads, Hootsuite, Instagram, Flickr, Pinterest, YouTube, LinkedIn, Etsy, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Mail Chimp, HTML, CSS, WordPress, WordPress Themes, Google Analytics, Google URL Builder, goDaddy, QR Code Generator, Yelp, FourSquare, Swarm, Google+, Google+ Pages, Cinemagram, Vine, Microsoft Excel, Microsoft Word, Microsoft Publisher, PowerPoint, Awareness, Klout, Kred, Manage Flitter, InMotion Hosting, PollDaddy, Eventbrite, NewsFeed, Right Column, Impressions

• Established Changing Worlds’ social media editorial calendar across and social media platforms including Facebook, Twitter, LinkedIn and YouTube• Developed social media strategy to increase ROI and deepen audience engagement• Improved current social media strategy to increase brand awareness• Created one of a kind creative campaign that tripled Facebook engagement• Implemented the organization’s social media strategy, developed brand awareness, generated inbound traffic and encouraged product adoption• Coordinated marketing activities with internal marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating an engaged social media community• Displayed strong project management and organizational skills and a deep knowledge of social media platformsEnvironment: Facebook, Twitter, Hootsuite, Instagram, YouTube, LinkedIn, Adobe Illustrator, Adobe Photoshop, HTML, CSS, Google Analytics, goDaddy, Yelp, FourSquare, Swarm, Google+, Google+ Pages, Microsoft Excel, Microsoft Word, Microsoft Publisher, PowerPoint, Manage Flitter

• Created and implemented marketing plans including brand development, social media, websites and print collateral• Designed, wrote, programmed and launched websites using WordPress, CSS, direct HTML editing and Dreamweaver• Launched email campaigns using 3rd party email service providers such as Mail Chimp, Constant Contact or Patron Mail• Increased visibility and strategic placement of brands using creativity and brand intelligence• Designed contemporary and strategic logosEnvironment: Facebook, Twitter, Hootsuite, Instagram, Flickr, Pinterest, YouTube, LinkedIn, Etsy, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Mail Chimp, HTML, CSS, WordPress, WordPress Themes, Google Analytics, Google URL Builder, goDaddy, QR Code Generator, Yelp, FourSquare, Swarm, Google+, Google+ Pages, Cinemagram, Vine, Microsoft Excel, Microsoft Word, Microsoft Publisher, PowerPoint, Awareness, Klout, Kred, Manage Flitter, InMotion Hosting, PollDaddy, Eventbrite

• Launched artisanal chocolate company with Chocolatier partner• Formulated and implemented brand, packaging, website, POS, pricing strategies• Forged relationships with specialty retailers, hotels, restaurants and industry professionals• Managed outsourced contracts with photographers, printers, ingredient suppliers, packaging suppliers• Entrepreneured new line of business, personalized 3D favor packaging• Programmed and designed MIVA Merchant eCommerce websiteEnvironment: InMotion Hosting, MIVA Merchant, goDaddy, Adobe Illustrator, Adobe Photoshop, Microsoft Excel, Microsoft Word, Brainstorming, Graphtec, Cutting Plotter CE3000, Constant Contact, QuickBooks

• Transitioned national art gallery to digital campaigns resulting in higher visibility, a broader and more competitive art base, increased show quality and entry fee revenue• Responsible for exhibition planning, exhibition hanging, marketing, press releases and special projects• Invited by the Chicago Department of Cultural Affairs to be present and discuss “Site Construction: Artists and the Internet”Environment: Press Release, HTML editing, Artwork digitization, Fundraising, Events management

• Managed portfolio of corporate, museum and entertainment products, ranging from software tutorials, corporate demo CDs, and interactive games• Produced an online interactive soap opera on the forefront of online entertainment, while managing staff of fifteen producing corporate productsEnvironment: Macromedia Director, Lingo Programming, Adobe Photoshop, Adobe Illustrator, PowerPoint, Microsoft Excel, Microsoft Word, QuickBooks, QuickTime