Sonja Mack Email & Phone Number

Princeton, New Jersey, United States

I am one of 4 colleagues who comprise the US Communications team of a global reinsurance company with more than 42,000 employees in more than 50 locations worldwide.• Manage the US-facing intranet serving more than 4,000 employees• Develop internal communication strategies for various business departments, employee resource groups, special projects and change management initiatives• Establish internal communication best practices and protocols• Organize local/regional/global meetings, events and webinars via MS Teams that attract 2,000+ attendees• Develop digital presence for global marketing campaigns and business departments• Update and maintain digital communication platform used regionally in 7 US cities• Troubleshoot CMS issues, and educate and advise employees on use of CMS

Princeton, Nj

• Produced, edited and trafficked daily content for the US division of a global reinsurance company with more than 42,000 employees in more than 50 locations worldwide• Managed operations for the US-facing intranet, serving more than 4,000 employees• Liaised daily with parent company in Munich, Germany, to develop content and create agendas for weekly strategic communications meetings• Ghostwrote articles, and provided talking points and video scripts for US president and CEO• Participated in HR- and IT-related communications and marketing campaigns • Curated content for monthly newsletters and daily industry-related Tweets

Greater New York City Area

• Provided public relations, and marketing and communications support for the boutique media firm that handled the campaign of former Newark Mayor/current U.S. Senator Cory Booker• Co-produced custom publications for local political clients, including a biannual report for New Jersey’s largest city containing a population of more than 281,000• Secured TV, digital, radio, and print media coverage for corporate, political and private clients and events• Conducted research for and prepped clients for media appearances

Greater New York City Area

• Produced a quarterly, custom publication for the city of Newark, NJ (Destination Newark) with a circulation of 30,000• Generated ideas for feature stories and articles for 7 departments/sections• Assigned content to and managed up to 5 content producers• Liaised with corporate editorial partners to produce proprietary content• Provided editorial guidance for creative team• Produced content and edited/copyedited all content from editorial partners and producers

Greater New York City Area

• Helped conceptualize and execute launch of luxury, global travel and lifestyle site with a combined monthly reach of more than 600,000• Managed annual and seasonal content calendars • Coordinated a national team of web producers • Assigned, produced and edited all content• Optimized all content for search engines (SEO optimization)

Greater New York City Area

• Participated in the digital re-launch of New York City’s largest nonprofit, hunger-relief organization, which provides more than 62 million free meals per year• Built web pages using Wordpress CMS and produced digital marketing copy• Assisted in the development of FY 2017 communications and marketing campaigns• Led the production of 2 annual reports with an external editorial and design team• Curated and uploaded web content from campaigns and events

Greater New York City Area

• Maintained 24/7 flow of content to website of a national business magazine with over 7 million monthly visitors• Led a 15-member team of in-house and remote content producers• Developed annual editorial calendar, edited/copyedited daily content, optimized content for search engines (SEO optimization)• Produced/edited content for digital ad campaigns valued at upwards of $1 million• Developed digital content strategy for 4 annual events that drew more than 3,500 attendees collectively

Greater New York City Area

• Provided communications and marketing support to the largest corporate membership nonprofit organization in the country• Produced marketing materials for the organization’s 12,000+ affiliated minority business enterprises and its 1,700+ corporate members; event sponsors and attendees• Secured speakers and special guests for the annual conference, which drew 6,000+ attendees• Edited speeches, coordinated local and national press, created and executed social media strategy