Help is a nonprofit organization developing an innovative mobile platform that empowers both consumers and nonprofit organizations to amplify their impact.Our experienced team, with a track record in building successful nonprofit initiatives, is focused on creating technology solutions that enhance donor engagement and streamline operations for nonprofits.

Consulting Areas:Marketing Strategy for B2B and B2C startups and scale-ups.Go-To-Market Strategy for regulated industries.Product Marketing strategy for companies of all sizes.CEO/Co-Founder Strategy for mission-driven ventures.

Lead Marketing and Communications at Hyperlane.xyz. Hyperlane is the first interoperability layer that enables you to permissionlessly connect any blockchain out of the box.

∙Established a global marketing practice from the ground up ∙Developed targeted programs with the appropriate channel mix of content and product marketing, PR, website, thought leadership, sales enablement, corporate rebranding, and events. Oversaw creative development and collaborated with outside agencies and media.∙Sales enablement: Armed sales team with personalized and customized content, product guides, case studies, competitive intel, emails, and presentations. Supported sales-connected marketing programs.∙Brand marketing and culture: Strengthened and evolved the brand through consistent messaging and industry exposure and complete brand overhaul. Cemented brand recognition with an audience of payment groups, investment and trading platforms, neobanks, and non-financial brands. Informed company policies and culture.

∙First marketing hire in a high-growth crypto infrastructure company∙Product marketing: Directly responsible for positioning, GTM strategies, and verticalization for new products and services and defined fresh value propositions for existing API solutions across Trading, Payments, On and Off-Ramp, Custody, Compliance, NFT, and Staking products. Worked closely with Product, Sales, Legal & Compliance, and Tech teams to ensure products are positioned with an emphasis on sales opportunities. Produced solutions-focused content (product guides, website content) with multiple distribution channels

• Led product marketing and content strategy to support the GTM motion for the bank's Open Banking API platform allowing partners to integrate banking services into their offering. The product portfolio consisted of 30+ APIs, SDKs, and webhooks across Payments, FX, Treasury, Commercial and Retail Banking solutions.

• Supported client-side digital, development and web-design projects• Responsible for the GTM of an in-house ad tech platform• Lead inZa Lab internship program focused on Generation Z consumer trends

CNote is an innovative, high-yield, low risk way to save where you earn more on your savings while increasing economic opportunity for others.• Developed copy, gamification elements, and social media sharing features to increase user engagement and strengthen the company's value proposition.

• Managed creative agencies across a range of projects and campaigns, including branding, events, DOOH and YouTube ads, product placement, and more. • Supported the launch and GTM strategy of an MVP for an online gaming platform in a record 3.5 months, partnering with engineering and design teams.• Established marketing partnerships with top regional brands.• The company was later acquired and absorbed by a major European gaming brand.

At Secret Walls, we develop integrated work for our partners by connecting brands to graffiti and illustration art in ways that capture the interest of our audience. Main projects include events, illustration, product collaborations, DOOH etc.

Produced copy, presentations, and sales collateral across a range of alternative debt finance and investment projects