As the Founder of Pick a Path, I help individuals achieve their career goals through personalised career strategies. With over a decade of experience in media, recruitment, and career development, I’ve built my career around supporting people as they navigate their professional journeys in a changing job market.My academic background in Business and the Performing Arts laid the foundation for a career that took me around the world, working in the television industry. During this time, I saw the shift from traditional TV to digital platforms and experienced firsthand how restructures impacted employees. These experiences deepened my understanding of the job market and sparked my passion for coaching and development, eventually leading me to establish Pick a Path in New Zealand.I’m passionate about innovation and upskilling, particularly when it comes to staying ahead of industry changes. I’ve worked as both a professional CV writer and a recruitment consultant, which has given me a well-rounded understanding of the hiring process and the job market. At Pick a Path, I offer tailored solutions that go beyond traditional coaching. By using AI-driven insights, market trends, and personal branding, I create career narratives that match individual aspirations and help clients stay at the forefront of today’s competitive job market. Whether through expert CV writing, interview preparation, or career transitions, my goal is to give clients the tools and confidence to succeed in an AI-driven world and navigate their unique career paths in a rapidly changing landscape.
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Director Of Career ServicesPick A PathDunedin, Ota, Nz -
Career ServicesPick A Path Mar 2020 - PresentAs the Founder and Director of Pick a Path, my mission is to empower career success for my clients through meticulously tailored services that align with their individual career trajectories. I excel in crafting standout CVs, persuasive cover letters, strategically optimised LinkedIn profiles, and providing insightful career assessments. My offerings are further enriched with comprehensive interview preparation and advanced job searching techniques, ensuring my clients not only stand out in the competitive job market but are also fully equipped to excel in their job search and interview processes. This holistic approach is designed to empower clients to confidently secure their aspirational roles. Driven by a deep commitment to career excellence, I am dedicated to providing unmatched service and support, guiding each client with precision and passion towards their professional goals. -
Recruitment ConsultantThe Recruitment Alternative Feb 2022 - Aug 2022New Zealand, AustraliaPlayed a pivotal role in connecting talent with opportunity, harnessing my in-depth understanding of the local and broader Australasian job markets. My responsibilities encompassed managing the full recruitment cycle, from initial client consultation to candidate placement, ensuring both parties' needs were met with the utmost professionalism and efficiency. I utilised innovative sourcing strategies and my expertise in LinkedIn Optimisation to attract high-calibre candidates. My commitment to fostering strong relationships with both clients and candidates alike was instrumental in delivering tailored recruitment solutions. -
Cv WriterCv People Australia Sep 2020 - Feb 2021Melbourne, Victoria, AustraliaSpecialised in crafting bespoke resumes that effectively showcased clients' skills, experiences, and unique value propositions. My role involved a comprehensive analysis of clients' career histories, aspirations, and the specific requirements of their targeted industries or roles. Leveraging my proficiency in language and design, I created compelling and visually appealing CVs that enhanced clients' marketability and job prospects. My dedication to detail and client satisfaction ensured the delivery of high-quality, tailored CVs, empowering clients to achieve their career objectives and stand out in the competitive Australian and New Zealand job market. -
Technical Writer/ AdministratorJonik • Co-Creation Design Specialists Dec 2019 - Dec 2020Melbourne, Victoria, AustraliaInstrumental in developing comprehensive training process manuals, enhancing operational efficiency and knowledge sharing within the company. My responsibilities included generating detailed quotes, conducting site visits to ensure project alignment, and providing client support for enquiries and service requests. Additionally, I played a key role in project management, offering the necessary support to ensure the seamless execution of projects. My multifaceted position bridged technical writing and administrative support, contributing to streamlined operation and client engagement. -
Multi Channel Team LeadSeven West Media Aug 2015 - Jun 2019Melbourne, AustraliaI have successfully led, driven, and coached teams in various aspects, including the preparation, production, amendment, and reconciliation of commercial telecast schedules. I have also played a pivotal role in the recruitment, induction, training, continuous development, and performance review of my direct reports. In addition, I have spearheaded cross-training programs involving multiple departments, empowering team members with new skills and knowledge. Moreover, I have provided one-on-one mentoring and coaching to team members to support their growth and development. As a focal point for communication and resolution of interface and integration issues with other teams, I have overseen day-to-day operations, utilising time effectively, economically, and proactively to achieve broader team delivery outcomes. I am known for initiating and encouraging innovative thinking and fostering attitudes of vigilance, accuracy, alertness, and attention to detail among team members. Furthermore, I am skilled in preparing and presenting verbal and written communications for management in accordance with accepted company styles, standards, policies, and procedures.. -
Advertising Traffic ExecutiveTvnz Jul 2013 - Aug 2015Auckland, New ZealandAs a seasoned professional in managing a portfolio of Advertising Agencies, my key responsibilities have included facilitating workflow and communication to ensure efficient and consistent meeting of deadlines throughout the entire process - from inception to broadcast, placement, and implementation of advertisements. I have diligently monitored broadcasts and schedules to ensure seamless execution of advertisements and commercials.Building and maintaining strong, long-lasting customer relationships has been a priority in my role, as I have actively assisted with high-severity requests and issued escalations as needed. Responding promptly to last-minute sales requests for advertising space has been a key skill, allowing me to effectively manage and prioritise multiple requests in a fast-paced environment.In addition to my expertise in traditional advertising, I have also managed and monitored digital campaigns, providing after-hours support to advertising clients and agencies. I have effectively debriefed schedules post-transmission and assisted with requests from the New Zealand Advertising Standards Authority, demonstrating my attention to detail and commitment to compliance.Overall, my extensive experience in managing Advertising Agencies has honed my skills in workflow facilitation, deadline management, customer relationship building, and digital campaign oversight. -
Recruitment Services CoordinatorRed Consulting Group Nov 2012 - Jul 2013Auckland, New ZealandAs a Recruitment Services Coordinator, I was responsible for managing relationships between prospective candidates and clients, I conducted interviews and utilised sound judgement and research skills to present top candidates to clients. I also gained experience with CRM systems, managed recruitment payroll using MYOB, and edited final resumes to meet high standards. Additionally, I provided consistent support to Senior Consultants and the Director.My role required attention to detail, effective communication, and collaboration with team members. Through my expertise in candidate-client relationship management, interviewing and selection, CRM utilisation, payroll management, and resume editing, I successfully facilitated smooth interactions between all parties involved. I am confident that my skills and experience make me well-equipped for roles that demand exceptional relationship management, meticulous attention to detail, and strong organisational abilities.
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Creative Services CoordinatorRogers Media Nov 2011 - Jun 2012Toronto, Canada AreaResponsible for editing and compiling television schedules for Canada’s Free to Air network City TV , working to daily deadlines, ensuring a pre-designated campaign was maintained to the highest standard using the BMS scheduling system, assisted and supported the scheduling team, sales, management and promo producers, trained new employees. -
Production AssistantInsight Productions (Top Chef Canada & Canada'S Got Talent) Aug 2011 - Oct 2011Toronto, Canada AreaResponsible for the coordination and care of the celebrity guest talent and host as well as efficient transcribing for producer on the television show Top Chef Canada. Production Assistant for Canada’s Got Talent. Attended production meetings, typed and distributed schedules and call sheets, assisted talent and ran errands for them, kept track of timings during programme. -
Promotions CoordinatorFoxtel Television Centre Dec 2009 - Feb 2011Melbourne, AustraliaScheduled promotional material, created and issued weekly computerised channel and cross channel promotional reports as determined by programme manager verifying certain placement techniques, ongoing support to promotion producers and coordinators. -
Commercial Inventory CoordinatorSeven West Media Jun 2009 - Nov 2009Melbourne, AustraliaPrepare and reconcile telecast schedules, liaise, assist and support Network CI Management and Sales Management. Prepare and present communications verbal and written for CI Management as required in accordance with accepted company styles, standards and procedures. -
Advertising Sales CoordinatorTelevision New Zealand Jan 2008 - Jan 2009New ZealandSales and administration support to Account Executive, first point of contact for advertising agencies and media buyers. Responsible for writing the minutes for work in progress staff team meetings. Weekly meetings with agencies and clients. Assisting media buyers with their campaigns face-to-face, email or on the phone, communicating any late sales to the traffic department and responsible for resolving any issues directly related to advertising campaigns. -
Advertising Account CoordinatorTelevision New Zealand Jan 2006 - Dec 2007New ZealandPreparation of transmission schedules, commercials and data as required, maintenance of records within portfolios. Scheduling advertising logs and coordination of all commercial material to daily and weekly deadlines. Constant communication with Sales Executives, Business Managers, Advertising Agencies and Internal Departments.
Sonja Passmore Education Details
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Dance Studies -
Advertising And International Business
Frequently Asked Questions about Sonja Passmore
What company does Sonja Passmore work for?
Sonja Passmore works for Pick A Path
What is Sonja Passmore's role at the current company?
Sonja Passmore's current role is Director of Career Services.
What schools did Sonja Passmore attend?
Sonja Passmore attended University Of Auckland, Auckland University Of Technology.
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Sonja Passmore
Dunedin -
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