Sonja Pyötsiä Email & Phone Number

Helsinki, Fi

As a Senior Consultant at Capful, I collaborate with clients across diverse industries to analyze the current business landscape using foresight methods such as scenario work, to develop innovative strategies that align with their goals. With my expertise in problem-solving and foresight methods, I help clients thrive in an ever-evolving operating environment and achieve sustainable growth.______Capful is a forward-thinking consulting firm, focused on foresight, scenario and strategy work. Capful helps its clients make the most of future opportunities in the fast-changing operating environment. This means looking beyond traditional boundaries and taking an analytic, creative and bold approach to finding new solutions together. With over two decades of experience and advanced methods, we have helped numerous companies and public sector organisations cope with change and drive future success.Skills: · Strategic foresight · Scenarios · Strategy · Growth strategy and growth portfolio · Foresight capabilities

Helsinki Metropolitan Area

In my role as a data-driven marketing planner, I am responsible for planning and developing digital marketing strategies across various channels, including social media, programmatic advertising, application, e-commerce and email. A strong data-driven approach and a focus on customer-centricity are essential for success in this position. By utilizing data analysis and insights, I develop targeted and effective marketing campaigns that resonate with our audience and drive engagement, conversions and sales.As a data-driven marketing planner, I take a holistic approach to marketing that includes a thorough understanding of the customer journey. By mapping out the various touchpoints and interactions that consumers have with the brand, I am able to plan marketing actions that address their needs and preferences at each stage of the journey.Skills: · Multi-channel Marketing Strategies · Marketing Automation · Consumer journey mapping · Data analysis

In the K-Digital unit, I was responsible for planning, executing, and analyzing digital marketing campaigns across various channels. Additionally, I supported the agile development and implementation of MarTech, leading an agile team and managing production workflow, facilitating workshops, interviewing and training end users, and more. These efforts were part of the unit's mission to support the digitalization of Kesko's business operations, which span the grocery, building and technical trade, and car trade industries.Skills: · Digital marketing strategies · MarTech & Automation · Agile Methodologies · Project Management

Greater New York City Area

During my internship at the Consulate General, I helped promote Finnish culture and business interests in the United States. My responsibilities included supporting Team Finland advisors on trade-related projects, planning events in collaboration with Finnish and American partners, as well as Nordic countries. I assisted with various events, including pitching sessions for Finnish startups, cultural events and delegation visits. Additionally, I contributed to the Consulate General’s communications efforts, assisting with media relations and helping develop social media strategies.Skills: · Diplomacy & International Collaboration · International Trade Promotion · Country Promotion & Branding · Event Coordination & Communication Strategy

Master'S Degree, Global Politics And Communication

Study track: Global Political Economy (GPE)

Master Of Science (M.Sc.) In Economics And Business Administration, Major Gpa 5/5 | Degree Gpa 4.5/5

Master's Thesis: "The Lower the Price, the Worse the Image?" (Grade: 5/5, 'Best in class' -diploma)

Exchange Student, Paris, International/Global Studies

Study Module, Futures Studies And Foresight, 4.5/5