Sonja Savic Vasiljevic Email & Phone Number

Serbia

Serbia

Belgrade, Serbia

• Brand marketing Annual Essence MediaCom Serbia brand strategy plan and execution of local plan for agency. Direct report to Managing Director • Internal and external communicationEmployer branding, plan and execution, cooperation with HR manager, direct report to Group M Serbia CEO• Product development – New BusinessInfluencer marketing product development for Serbia - strategy, plans, platform development, execution and client’s presentation. Global reporting line

Belgrade, Serbia

• Creative Systems New BusinessTeam set-up and development. Presenting new service to existing and new clients. Coordination and leading of MediaCom Creative Systems team in Serbia. Cooperation with media and digital team in campaign executions. Direct report to agency Managing Director. Clients – Procter & Gamble (Hair Care, Gillette, Old Spice), Mars (Orbit), adidas (adidas, Reebok), Coca-Cola, Dr Oetker, Crnogorski Telekom, Roaming• Brand marketingCreating of annual brand plans for clients. Strategy and implementation of local plan for Serbia. PR, Social and BTL activities for clients. Ad hoc campaigns and special projects. • PR and new mediaCreating of annual PR and social strategy for client. Strategy and implementation of influencer marketing campaigns, planning and reporting. Local content creation, production, analysis and optimization. Direct communication with media, PR events organization, media campaigns execution.Accomplishments:Led transformative initiatives amidst COVID-19, adapted workflow for uninterrupted operations. Successfully protected projects and elevated campaigns in FMCG, demonstrated resilience and commitment to excellence.Secured major sport marketing sponsorships for client campaigns, including partnerships with the Football Association of Serbia, BC Crvena Zvezda, and prominent basketball and football players. Elevated brand visibility and engagement through strategic collaborations with key sports entities.

Barcelona, Catalonia, Spain

Belgrade, Serbia

Developed and executed seasonal marketing plans, coordinated local sports marketing initiatives, and managed PR and new media communications.• PR and new media - Internal and external communications on behalf of the adidas brand. Annual PR strategy. Developing strategy and implement influencer marketing campaigns. Content creation, production and strategy across multiple channels of social media. • Sport marketing – local initiatives, coordination with Sport Marketing manager, special projects activations, building and executing Comms plan. Proposal for local sponsorships. • Cooperation - Fluent communication with Sales Team, cooperation with Category Managers to design & coordinate local category activations. Sell-In presentations in direct communication to costumers.Accomplishments: Setting up a WOW and processes internally (Brand Comms, Trade, Retail, Sales) and externally (Partners and Agencies) in the newly formed Newsroom and Publishing team.

Belgrade, Serbia

• Internal and external communication on behalf of Mozzart CompanyDeveloping PR strategy and plan. Analyzing results and reporting to marketing director. Media relations. Preparing management team for public appearances. Continuous cooperation with internal brand, digital and media team. Communication and campaign execution with external agencies: PR and Media Buying.• Brand marketing and CSR - Coordinating and executing all projects and sponsorship agreements. Initiative and implementation of new CSR projects. Executing projects within the budget• Sport marketing – Sponsorships negotiations, activations, maintaining relations with sport clubs, associations, players. Projects for development of small clubs and grassrootsAccomplishments:Elevated media relations and PR value for CSR campaigns, enhancing the company's social impact.Drove significant growth in positive company appearance in media, amplifying brand reputation.Established in-house PR team for streamlined operations.Enhanced events and media presence, elevating the company's visibility and engagement.

Belgrade

• Brand marketing Creation of seasonal Serbia GTM plans. Assisting in development of strategic SEE marketing plan and develop local marketing plan for Serbia. Implementing all Brand Marketing activations ATL and BTL activities. • PR and new media Briefing relevant agencies (annually & ad hoc) day-to-day. Developed and executed seasonal marketing plans, coordinated local sports marketing initiatives, and managed PR and new media communications.• Project management Collaborated closely with sales teams and category managers to design and coordinate local activations and presentations.Accomplishments:New category & Product launch campaign - adidas athletics - with fully localized content for the first time for the brand (100% Sold Out campaign articles after 2 weeks).Implemented first adidas women training day – largest community gathering for a single day event (600+ participants). Event with largest PR value in 2016 in the region for the brand - 100k EUR.

Belgrade, Serbia

Managed media relations and official website content, organized special events, and implemented sports marketing projects to enhance brand visibility.• PR and New Media - Media Relations, Official Web site Editor and Content manager, PR strategy• Special Projects and Event ManagementEuroleague F4 Preparations and Tournament, Paris 2010 - side event organization, special interviews, fans activations, tournament media responsibleOfficial NBA Euroleague Tour - Phoenix, Denver, Chicago, Detroit 2009 - coordination, media relations, seamless communication with Europe media and NBA organizationBC Partizan Ceremony "20 Years from Istanbul Trophy" 2012 - from zero to hero event and art direction in cooperation with event agency• Sports Marketing projectsImplementing Euroleague Bylaws Standards – Marketing and Media. Creating club’s sponsorship offers and executing activations with sponsors. Partizan Basketball Shop – new products design, launch and promotionAccomplishments:Grew social media platforms from zero to 300k followers at Partizan Basketball Club. Implemented organic strategies to engage fans and enhance online presence.Orchestrated the media management for a record-breaking attendance game at Belgrade Arena, overseeing 300+ journalists, photographers, and cameramen from around the world. Executed pre-game and post-game communication strategies, ensuring seamless coverage and maximizing exposure.Pioneered the creation of an online platform in 2009, providing journalists with real-time access to PR materials. Revolutionized media relations by streamlining communication and enhancing accessibility for journalists.Secured the opportunity in 2011 to collaborate with a global brand to design Partizan's official jersey from scratch. Presented a unique and specially crafted design for the season, later adopted by Brand Kappa for other clubs.

Master'S Degree, Sports Management And Marketing

The Euroleague Basketball Institute Master in Sports Management and Marketing is promoted in a partnership between Ca’ Foscari University.

Bachelor'S Degree, Communication And Media Studies