I am a passionate brand and product marketing professional with +15 years of experience in premium consumer durables. My expertise lies in shaping strategic brand and portfolio development, as well as leading omnichannel marketing initiatives that deliver strong brand presence across B2C and B2B markets.EXPERTISEBrand Strategy, Development & Management | Omnichannel Marketing | Category and Portfolio Development_Brand Strategy and DevelopmentStrengthening brand positioning and enhancing customer engagement by integrating online and offline channels, launch of an e-commerce platform, and brand experience creation of the D2C brand showrooms. Set up a new brand and established sub-brands, driving 360-degree marketing campaigns and strategic collaborations to boost brand awareness and expand market presence._Portfolio Development and Product MarketingDriving top- and bottom-line growth by increasing market share and optimizing margins in targeted categories. Achieved through tailored assortments and expansion into new segments, including e-commerce and accessories. Enhanced product marketing through improved product information delivery, targeted campaigns and product trainings._Sustainability and Circular EconomyInspiring the transition to a circular economy by facilitating a corporate sustainability roadmap and running key initiatives. Implementing eco-design principles, launching a circular-ready product line, and created a “Sustainability-Score” to enhance transparency and communicate sustainability performance.I thrive in dynamic environments where Brand, Design, and Lifestyle intersect. I focus on driving marketing strategies that elevate brand presence and engage target audiences across multiple channels. Let’s connect to explore exciting opportunities.
Listed skills include Luxury Goods, Fashion, Fashion Design, Retail, and 15 others.
