Sonja Struß Email & Phone Number

Düsseldorf, Nordrhein-Westfalen, Deutschland

Köln, Nordrhein-Westfalen, Deutschland

Düsseldorf, Nordrhein-Westfalen, Deutschland

Senior agency point of contact for Mercedes-Benz Own Retail Marketing team and agency network, ensuring consistent brand strategy and communication across digital media, PR, email marketing, CRM, events, shopper activation. Skills include creative problem-solving, advertising, and digital strategy.

Düsseldorf, North Rhine-Westphalia, Germany

I orchestrated innovative digital strategies and integrated online marketing campaigns for ARTxVILLE, fostering enduring associations between Gauloises and art/pop culture, as well as building an active online community.Successfully renegotiated annual global Hub budgets, delivering a 20% cost reduction after a global agency retainer cut.Managed monthly reporting as per the agreed annual Agency Master Plan, boosting efficiency and ensuring timely delivery of more then 30 global playbook developments. Negotiated additional resources and agency fees with key client stakeholders as needed.Facilitated and moderated bi-weekly case studies to enhance the Global Imperial Brand leaders' ability to judge creative strategies, concepts, and campaigns as well as feedback culture. As the Single Point of Contact for West, News, and Gauloises, I took the lead in developing and executing global B2C and B2B toolkits and playbooks to maintain market share in the declining tobacco market. My efforts focused on reinforcing brand equity values and campaigns while adhering to legal restrictions. Additionally, I created activating shopper tools that were implemented across all markets. As a result, I contributed significantly to the stabilization of market share.Advocated for the implementation of a new Imperial Brands Digital Asset Management Platform, training national and global agency and client teams to improve operations and reduce lead times by 2 days in the global localization process.Implemented data-driven analytics to optimize customer journeys and overcome purchase barriers for Hewlett Packard Instant Ink, driving a 5% increase in subscriptions.Led a cross-functional team of 15 during the COVID-19 pandemic, providing guidance, inspiration, and fostering a positive and inclusive culture that supported their growth and development.

Düsseldorf, North Rhine-Westphalia, Germany

As Group Account Director I led the agency business for Mars in Germany, overseeing brands in the pet food, chocolate, human food, and Wrigley's categories.Managed market and consumer insights analytics for the "You're not you when you're hungry" campaign for Snickers, including conducting research through Rheingold and Ipsos to develop campaign strategy and oversee implementation.Co-developed and launched the oral care chewing gum positioning and integrated marketing/campaign for Wrigley's Professional in Germany.Modernized brand strategy, design, and packaging for Johnson & Johnson's Penaten brand, using market research to engage young mothers in Germany through innovative Youtube Vlog as hero content for Social Media Marketing.Conducted a deep dive into changing cooking and nutrition habits of mothers in Spain, Germany, and France for Birds Eye Iglo's Fish Fingers & Vegetable Sticks, leading to the re-activation of Captain Iglo Fishfingers and the launch of Iglo veggie fingers.Brand spectrum: M&Ms, Snickers, Twix, Pedigree, Sheba, Caesar, Perfect Fit, Uncle Ben's, Wrigley's Professional, Orbit Balance, 5Gum, Birds Eye Iglo, Penaten, Regaine

Düsseldorf, North Rhine-Westphalia, Germany And Berlin

At BBDO, started as an agency beginner and progressed to the role of Account Director by expanding and intensifying project management skills across all agency functions, including creative brief, concept, campaign strategy, development, execution, and production across all media.Developed expertise in the growing startup universe by taking on a hybrid agency/client role on site, where I helped startup teams to craft their brand narrative, develop a distinctive brand design, create business plans, and launch ATL and online campaigns.Contributed to the successful merger of BBDO and Litwin Münch and Partner in Berlin, ensuring smooth integration of agency functions and teams.Brand spectrum: SEAT, Volkswagen Financial Services, Knorr, BMW Literature, Nissan, Beauty.net, Netzzeitung, First Reisebüro