Sonja Velez
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Sonja Velez Email & Phone Number

CFO | Board Member at The San Francisco Foundation
Location: San Francisco Bay Area, United States 12 work roles 3 schools
1 work email found @sff.org 2 phones found area 415 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email s****@sff.org
Direct phone (415) ***-****
LinkedIn Profile matched
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Role
CFO | Board Member
Location
San Francisco Bay Area, United States

Who is Sonja Velez? Overview

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Quick answer

Sonja Velez is listed as CFO | Board Member at The San Francisco Foundation, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at sff.org, phone signal with area code 415, and a matched LinkedIn profile for Sonja Velez.

Sonja Velez previously worked as Chief Financial Officer at The San Francisco Foundation and Board Member at Aeris Insight Inc.. Sonja Velez holds Mba from University Of California, Berkeley, Haas School Of Business.

Company email context

Email format at The San Francisco Foundation

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{first_initial}{last}@sff.org
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AeroLeads found 1 current-domain work email signal for Sonja Velez. Compare company email patterns before reaching out.

Profile bio

About Sonja Velez

Seasoned finance executive skilled in steering through change from financial crises to rapid growth. Analytical and culturally competent approach to strategy development and execution. Works with and serves on boards to establish effective policies and governance structures. Experienced in institutional investment and treasury management, ESG and impact investing, international and multi-entity oversight, strategic planning and analysis, risk mitigation, talent development, and organizational governance.

Listed skills include Strategy, Financial Modeling, Financial Analysis, Management, and 25 others.

Current workplace

Sonja Velez's current company

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The San Francisco Foundation
The San Francisco Foundation
CFO | Board Member
AeroLeads page
12 roles · 32 years

Sonja Velez work experience

A career timeline built from the work history available for this profile.

Chief Financial Officer

Current

San Francisco, Ca, Us

Supervise financial planning and analysis, accounting, and investment teams. Oversee $1.8B in investments and impact investing strategies including launching a new mission related investing portfolio and expanding program related investments in support of SFF's mission and values. Serve as chair of the 401k committee and as management liaison to board committees including investment committee, audit committee, finance committee, and program related investments committee.

May 2017 - Present

Board Member

Current

Philadelphia, Pennsylvania, Us

Helped guide long-term vision as a member of the strategic planning steering committee, and currently serve on finance committee. Aeris Insight drives accountability and transparency in impact investing.

Feb 2022 - Present

Board Member

Current

San Francisco, Ca, Us

Support FWSF's mission of advancing the success of women in finance. Co-chair Diversity, Equity & Inclusion Committee which I have served on since 2017 working to foster DEI internally and externally.

Jan 2021 - Present

Management Consultant

Independent Consultant

Worked with mission-driven organizations to build strategic and financial plans and develop investor pitches. Conducted a wide variety of financial analyses including valuation based on cash flow modeling and analyzing pricing and product strategy.

Apr 2015 - Apr 2017

Chief Financial Officer, Consultant

Dvb Multimedia, The Democratic Voice Of Burma

As CFO, spearheaded strategic planning, conducted valuation analysis, instituted standard financial reporting and cash flow forecasting. Developed long-term funding plan and company valuation and pitched to donors and potential investors. Oversaw finance, admin and HR. Brought in new sales and marketing leadership, and revamped executive compensation. Returned as a consultant (May 2015 - Aug 2016) to update strategic plan, develop legal and ownership structure road map, and set up new Singapore company.

Apr 2014 - Aug 2016

Vice President, Corporate Planning & Analysis

Westlake, Texas, Us

Directed annual planning process and allocation of $3B budget and forecast for $5B annual revenue. Implemented long-range income forecasting and scenario-testing methodology to enable strategic planning, optimize investment spending, and assess risks and opportunities. Proposed new organizational structure which increased growth opportunities for staff and saved $200k in annual expenses. Chaired Finance Career Development Committee and was recognized with a Corporate Leadership Award for spearheading improvements to recruiting, talent review, and employee promotion processes.

2010 - 2011 ~1 yr

Vice President, Treasury Balance Sheet Management

Westlake, Texas, Us

Managed $100B consolidated balance sheet through unprecedented bank portfolio growth, successfully navigating the 2008 credit crisis and associated regulatory changes and risks to capital, liquidity, and interest income. Supervised Interest Rate Risk and Corporate Finance teams responsible for cash flow and interest income forecasting, risk analysis, regulatory reporting and capital planning. Updated policies for expense control, balance sheet management, pricing and financial governance. Proposed new capital and liquidity targets and strategies to address risks, which drove decisions to raise external debt and equity. Directed preparation of macroeconomic and political analysis to guide market and interest rate forecasts.

2007 - 2010 ~3 yrs

Vice President, Individual Investor Finance

Westlake, Texas, Us

Led team of ten finance professionals responsible for strategy and investment analysis, as well as planning for $300MM budget and $3B annual revenue. Served as CFO and member of the Board of Directors of Charles Schwab, UK, and finance officer responsible for all international business units. Worked with Asia-Pacific staff to analyze and update intercompany agreements, resulting in improved clarity and accountability for business results.Oversaw analyses for more than 50 business cases, including technology investments, pricing, product and service initiatives that were credited with revitalizing acquisition and stemming client attrition. Established negotiated pricing policy. Instituted new methodology to understand marginal client economics leading to better decisions on acquisition and investment spending.

2004 - 2007 ~3 yrs

Director, Finance

Westlake, Texas, Us

Directed analysis of Individual Investor segment strategy informing a major revamp of fee structures and offer features. Led cross-functional teams to analyze and implement operational improvements and cost-saving initiatives such as systematic closure of inactive accounts and retirement of obsolete products. Implemented more advanced analytical techniques to improve forecasting of key revenue drivers.

2000 - 2004 ~4 yrs

Senior Manager / Finance Manager / Senior Financial Analyst

Westlake, Texas, Us

Analyzed trends and events such as the advent of online trading, the 2000 “dot com” crash, increasing price competition from discount brokers, and the impact of presidential elections on markets. Implemented new planning tool. Provided economic projections for major investment decisions on after-hours trading, active trader segment strategy, and new fee-based advice offerings. Analyzed client acquisition, attrition, and savings accumulation trends, informing decisions on fee structures and acquisition strategies.

1998 - 2000 ~2 yrs

Senior Analyst

Us

Created new methodology to analyze revenue, and prepared summary analysis on revenue trends, risks and opportunities for monthly Board of Directors’ meetings. Analyzed profitability of client contracts, service centers and distribution channels, and recommended contract changes to improve contribution margins.

1997 - 1998 ~1 yr

Team Leader / Pricing Administrator / Account Coordinator

Us

Analyzed large contracts and approved negotiated pricing requests to win major public bids and improve profitability. Coordinated commercial products business in Mexico and identified business growth opportunities. Established and documented customs and logistics procedures and strengthened distributor relationships. Provided training and developed policies for sales and pricing teams through merger transition. Developed training module to improve inventory forecasting.

1995 - 1997 ~2 yrs
3 education records

Sonja Velez education

Mba

University Of California, Berkeley, Haas School Of Business

Master Of Fine Arts (Mfa), Writing, General

University Of San Francisco

Bachelor Of Arts (B.A.), International Relations And Development

University Of California, Davis
FAQ

Frequently asked questions about Sonja Velez

Quick answers generated from the profile data available on this page.

What company does Sonja Velez work for?

Sonja Velez works for The San Francisco Foundation.

What is Sonja Velez's role at The San Francisco Foundation?

Sonja Velez is listed as CFO | Board Member at The San Francisco Foundation.

What is Sonja Velez's email address?

AeroLeads has found 1 work email signal at @sff.org for Sonja Velez at The San Francisco Foundation.

What is Sonja Velez's phone number?

AeroLeads has found 2 phone signal(s) with area code 415 for Sonja Velez at The San Francisco Foundation.

Where is Sonja Velez based?

Sonja Velez is based in San Francisco Bay Area, United States while working with The San Francisco Foundation.

What companies has Sonja Velez worked for?

Sonja Velez has worked for The San Francisco Foundation, Aeris Insight Inc., Financial Women Of San Francisco, Independent Consultant, and Dvb Multimedia, The Democratic Voice Of Burma.

How can I contact Sonja Velez?

You can use AeroLeads to view verified contact signals for Sonja Velez at The San Francisco Foundation, including work email, phone, and LinkedIn data when available.

What schools did Sonja Velez attend?

Sonja Velez holds Mba from University Of California, Berkeley, Haas School Of Business.

What skills is Sonja Velez known for?

Sonja Velez is listed with skills including Strategy, Financial Modeling, Financial Analysis, Management, Strategic Planning, Cross Functional Team Leadership, Leadership, and Valuation.

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