Sonny Peter Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

 Cluster head for GCC markets - Kuwait and Bahrain Distributor management and AV/ HA/ AC Category sales specialist for GCC sales dept  Brand Sales & Marketing Management for Hisense, Gorenje and Kelon brands for incountry sell in and sell out operations Monthly OPSI management for key accounts and Achievement of the agreed set business plan and sales goals for the responsible for all product categories Channel wise / brand wise pricing and re pricing and monthly consumer promotion planning with retailers for various seasonal activities Ensuring proper distributor stock management (sell in / sell out) and the phase in / phase out of old & new product range. Managing yearly business plan and bottom line with each region distributor by finalizing the yearly business plans and monthly P/L to manage sustainable in country business Providing a regular update of market intelligence on competition pricing, market shares, trends, benchmarking, distribution, and visibility to HQ and product team for efficient and optimum sell out planning and ongoing Regular RRP and Promo RRP corrections. To carry out periodic retailer Business Reviews, Assessment and Distribution Effectiveness. To agree with the distributor the Annual Marketing Plan & Activities and to ensure full visibility of its implementation in coordination with marketing department. This includes space rentals with Key Accounts & promoter deployment to optimize ROI level Maintaining Key Account interface & relationship management in the allocated countries with hands on end to end process management for in country operations.

Dubai, United Arab Emirates

 Sales Head of GCC & SAARC Region – Consumer products – AV & HA for Vestel brand business Product planning with factory specific to each country STP demands and regional certification standards execution and channel wise product strategy planning. Demand & supply planning with factory achieving production forecast and sales forecast accuracy Assimilating market intelligence to do pricing, re pricing and executing price promotions and consumer promotions at various retail segments with minimal channel conflict and minimal inventory planning. Optimization of given resources to have a steady and sustainable plan of Vestel brand launch in various countries by appointing brand distributors and performance enhancement of distributors for TV / HA / AV sell out. Managing the set of product portfolio for OEM brands producing at Vestel factory and new business development towards the same Operational feasibility study in order to have optimum ROI and managing the regional P/L & OP Reporting to Managing Director

Fly Telecom Fz & Wileyfox Division - Dubai/ Riyadh /Tehran / Lagos/ Nairobi

 Regional sales strategy planning, distribution planning, key account direction for entire Africa and Middle East with focus on GCC, Iran, Nigeria, Kenya and South Africa as volume markets. In charge of all product categories factory Ordering and Sales ( OPSI management ) under various brands for Smart Television business, Tablet business, Laptop business, mobile phone business. Managing OEM factory ordering for smart TV/ Tablet business to implementation of tactical promotions for these products in the end markets. Identifying potential level opportunities for in country and export operations and appointing distributor for emerging market countries for these product categories/ brands. Team handling, P/L level operation management of regional offices in Nigeria, Kenya, South Africa, Iran and UAE to cover the full MEA region. Sales annual budget planning, target allocation to country mangers and distributors along with pull creation marketing activity planning with Marketing team. Reporting Managing Director- MEA

Dubai / Tehran /Johannesburg

 In charge of Sales & Marketing for Iran, Levant and Africa region for Categories - Home Appliances – Air condition / All MDA and SDA range, AV – TV /Home Theater and Health & Beauty care range from Panasonic. Regional sales & marketing team management for Nigeria, Kenya- East Africa, South Africa & Iran Region wise Product OPSI management and yearly merchandise line up planning with Japan HQ/factory  Product launch plan/ R&D facilitation, country wise Ex-Agent & RRP pricing finalization with right product mix, channel mix and price positioning. Working with distributors for order forecast, shipping, in country channel pricing Create overall country strategy in the assigned markets for entire AV & HA products i.e. Annual Budget, channel strategy, product strategy, brand shops, customer service, supply chain etc. Liaison with Business partner and channel partners to ensure timely receipt of sell out and inventory information weekly Plan and ensure implementation of marketing and sales campaigns and ROI Creation of Annual, monthly, Sell in / out forecast and achievement for assigned markets Monitor product movement & price maps. Monitor competitor benchmark model pricing and take timely corrective actions. Maintain updated Price maps & recommend price changes with in GP control. Market and products analysis in each segment and price range towards biz expansion Undertake regular market visits to ensure SKU and display management, business review with business partner and channel partners, on the floor training to promoters and sales staff Range Plan Creation based on data analysis and ensure Implementation on time Monthly Sales forecast along with area level Event & tactical promotion management to drive sell out Preparing monthly data based reports to share with management and concerned departments Regional offices P/L management, Annual sales target planning for team, training and team building.

Dubai, Uae

 Heading the Samsung AV group and mobile phone product marketing group with Nine staff for all core sales and marketing functions- Trade marketing ATL & BTL & product management. Strategic planning with budgeting & monitoring of ATL and BTL activities across UAE  Product management for Samsung range, product cycle planning and price positioning- OPSI  Product launch planning and implementation by arranging press conferences, market share monitoring and product price positioning, sales forecasting to enable SCM with principal. Retail BTL sales promotions, channel price matrix planning and sales target achievement with team. Annual sales promotions planning calenderizing ATL& BTL, scheduling and budgeting as per the on going seasonal activities in the retail sector in the UAE.  Price mapping, price control, tactical Brand Promotion strategic planning cum implementations Managing principal company communications and managing budget reimbursement process. Reporting to Vice President and part of the core management team

Dubai, Uae

 Brand management, Sales Promotions, Sales and marketing of all AV & HA products Sales target achievement through a team of merchandisers across OR retail sector with special focus on Carrefour and Lulu Sell in and sell out planning Managing special display areas in Carrefour such as Isle displays, Podium displays and end cap displays coordination with each account executive. Maintaining Existing branding portfolios in the OR and IR channel. Brand Promotion implementation, Road show & product Launching promotion implementations along with brand conceptual stand display finalization of various promotions. Key growth plan with Carrefour with Central promotion planning at national level, Assortment planning, OPH/ IOH planning, New outlet opening strategic support planning. Annual business plan finalization with Carrefour with front end back end margin planning and slab structure negotiation with C4/ Lulu. In charge of appointing, training and managing a team of 77 merchandisers in all the power retail outlets across UAE. Design and distribution of Shelf merchandising POS and POP materials across UAE and Bahrain and execution of POS/ POP Implementation campaign to enhance the market visibility. Sales Analysis, Annual Budgeting and MIS in the SAP system. Reporting to Divisional Manager – Sales & Marketing.

Dubai, Uae

ERP Software Sales & marketing, System analysis & design

Regional Operations- India, Sri Lanka And Gulf

ERP Software design, customization ,marketing and sales in the international market

Chennai Area, India

IBM branded computer hardware sales & marketing

Bachelor Of Science - Bs, Physics & Applied Electronics, A+

Activities and Societies: Joint Secretary - Physics Association Team leader - Debate club First Class pass out from 1995 batch with 100%.

Pgdba, Information Systems & Management - Dism

Part Time Diploma