Sonny Sweatt Email and Phone Number
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Marketing needs to speak revenue so that it can have a seat at the table and focus on solving business problems. I love solving problems creatively and that is why I'm in growth marketing. Besides spreadsheets and reporting on revenue, I'm incredibly passionate about quality leadership, mentorship, and creating the best possible team out of the best possible experiences for humans. Passionate about:- B2B SaaS Marketing in ways that make sense (Demand Gen+ABM+Revenue Focus)- Aligning departments on KPIs that matter and talking about them until people start driving them- Leadership as a skill- Using data, logic, and common sense to create great leaders that create great environments for employees to thrive and do their best workI've been in growth marketing for over 10 years. I started out as a web developer with a penchant for working with nonprofits in other countries. Since then, I've built dozens of websites, generated millions in pipeline optimized millions in ad spend, and grown businesses by leaps and bounds. I thrive at the synergy point between creative messaging and branding and the deep data dives that yield actionable insights and provide actual answers.
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Demand Generation Lead (Sugarwod)Daxko Aug 2024 - PresentBirmingham, Al, Us
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Member, Founding CohortDemand Collective Apr 2023 - PresentSan Diego, California, Us -
Campaign ManagerRemotion: Linkedin Ads Agency Jul 2024 - Sep 2024Tel Aviv, Israel, Il -
Fractional Head Of MarketingQuanthub Feb 2024 - May 2024Birmingham, Alabama, UsAI and data science are changing the way the world works. QuantHub ensures that students, teachers, and professionals can stay prepared for the new way of working.QuantHub is a learning platform innovative enough to solve problems in multiple industries. Our assessments are state-of-the-art, up-to-date, and built with data science in mind for businesses looking to hire data science professionals. QuantHub is also an ed-tech platform bridging traditional educational models with data literacy. Providing schools, teachers, individuals, and professionals with tools that teach relevant data skills ensures a more adept workforce and changes lives through exposure to data literacy education that was previously not available or sustainable. -
Lead Abm & Ops Strategy ConsultantScrappy Abm Feb 2024 - May 2024Indianapolis, In, Us -
Growth Marketing ConsultantThe Hive - A Branding Agency Feb 2022 - Mar 2024I create and execute demand gen and marketing strategies across multiple channels.
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Head Of Growth Marketing, Demand GenerationWizehire Sep 2023 - Feb 2024Houston, Tx, Us -
Demand Generation ManagerWizehire Apr 2022 - Sep 2023Houston, Tx, UsLead the demand generation and growth marketing strategy for a B2B Saas HR tech company that provides a hiring solution for small and medium-sized businesses, focusing on research-based job templates and assessments, with high-quality customer service.✔Oversee paid advertising averaging $250k/mth; reduced CAC by 25% and maintained new logo targets✔Developed industry-specific campaigns for reaching into skilled trades: HVAC, Plumbing, Electrical, Auto Care through use of niche media and podcasts. Generated✔Lead gen efforts for PLG motion launched with first month generating 140k pipeline with an 80% Lead->Opp close rate
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MemberRevops Co-Op Jan 2022 - Jan 2024Seattle, Washington, UsRevOps Co-op is a community of individuals with experience and interest in Revenue Operations, Marketing Operations, Sales Operations, Sales Enablement, and organizational revenue growth in all its forms. -
Growth Marketing & Seo LeadHuman Powered Dec 2020 - Apr 2022Chattanooga, Tennessee, Us• Led PPC+SEO strategy and execution for clients; managed budgets of 75k+ per month• Created Analytics-as-a-Service offering by offering business insights for clients from their marketing dashboards• Productized SEO offerings, created processes, and tied them into current pricing models, increasing upsells by 15%.• Leading RevOps focus to align service, sales, and delivery through a Customer Journey Mindset model, reducing deliverytimes significantly and increasing customer satisfaction. -
Partner, Revenue OperationsLaurel Ballet Academy Jun 2017 - May 2021⚙ Responsible for internal and external communications, management of advertising and marketing campaigns on various media channelsSAMPLE ACCOMPLISHMENTS✔ Drove transition from manual customer payments to 90%+ online via new website platform; efforts provided account transparency, streamlined accounts receivable (AR) timeliness, and bank reconciliation processes.✔ Designed, developed, and implement parent portal for online class registration, enhancing communications between academy and customers; endeavor drove registration rates up across various demographics, furthering company revenue growth.
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Director Of GrowthPk Media Sep 2017 - Jun 2020⚙ Internal team leader for agency and media publisher which published multiple print publications, created optimized ad campaigns for small business to corporations, created medium and large scale events, offered live-stream and video engagement opportunities and more. SAMPLE ACCOMPLISHMENTS✔ Led leadership team through strategic brand development of "Parents & Kids" magazine, resulting revenue growth of $75K+ in 12-month period.✔ Drove adoption of new CRM platform, allowing for online payment portal, customer portal, and sales relationship management; effort increased online payments by 500% in first 60 days and significantly increased follow-on sales opportunities with current customers. -
Sales & Marketing ManagerParents & Kids Sep 2017 - Jun 2020⚙ Team leader for state of Mississippi's largest national award-winning print magazine. Responsible for several ancillary special publications including College Planner (free resource for high school students), relocation guide to Central MS, and more. Produce engaging social media and digital content that provides resources and creative solutions for families.SAMPLE ACCOMPLISHMENTS✔ Initiated redesign project for national award-winning magazine; turned magazine in to entire brand, driving awareness and recognition by Niche Media in 2019.✔ Collaborated with vendor to design, develop, and deploy new website featuring mobile first design, SEO optimization, live calendar; resulted in 300% increase in web traffic in first 6 months. -
Communications & Training DirectorChick-Fil-A Restaurants Jun 2016 - Oct 2017Atlanta, Ga, Us⚙ Oversee the entire training process for two high volume Chick-fil-A units. Managemed team of managers and team leaders to train and maintain accountability . 🔹 Multiple units with sales totaling $14.5M+ in 2016🔹 Highest Volume Breakfast Sales in 1 Unit ($15K+)🔹 Daily Sales in 1 Unit of $39K+SAMPLE ACCOMPLISHMENTS✔ Designed, presented, and launched new leadership development program, outlining career pathways for all team members; produced higher percentage of company leaders from within, improved morale, and increased employee retention.✔ Created employee on-boarding and orientation program to drive consistency for new hires; 30-day training plan completion rate increased from 25 - 90%+. -
Marketing And Brand Development ConsultantGordons' Equipping Ministries Nov 2015 - Jan 2016⚙ Consultant to small nonprofit. Managed external communications, identified areas of improvement, implemented solutions, fashioned online and offline presence into brand.SAMPLE ACCOMPLISHMENTS✔ Created email marketing system using Constant Contact; new system still in place 5 years later and used as primary fund-raising vehicle.✔ Built custom website, incorporating brand and content strategy, resulting in 2nd highest fundraising platform.
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Communications Director7Media Org Inc Dec 2013 - Oct 2015Yokohama-Shi, Kanagawa-Ken, Jp⚙ As Head of Communications, oversaw various projects and their branding/identity as conveyed through variety of media types (e.g. websites, films, print & layout design, LinkedIn, Facebook, Twitter, email marketing and campaigns, etc.).SAMPLE ACCOMPLISHMENTS✔ Led team through large-scale event, including brand strategy for youth outreach via sports and arts; resulted in "One Week to Shine" event featuring teams from multiple countries and reaching single week audience more than 5K attendees.✔ Launched Young Professionals Japan 10-part breakfast series in central Tokyo; networking innovation realized 90%+ capacity event-upon-event. -
Co-Founder, Growth LeadKids On Air International Discovery Studio Apr 2013 - Dec 2013⚙ As the Lead of a new type of international after-school program, I oversaw all aspects of the program. This included: promotion and marketing (online & offline), customer service, customer relations, sales, curriculum development, facility management, human resource management, managing staff schedules, inventory management, and planning extracurricular activities & events (including summer camps, field trips and open school days/promotional events). As Head Teacher, I designed projects to match a seasonal curriculum and helped students to complete and create their own projects (based in art, science, culture, linguistics, geography, culinary and horticultural studies). These projects took place on campus at our facility with classes from 1-10 students (ages 4 - 10) between 9:00-19:00 during seasonal programs (summer school, winter school) and 14:00-19:00 during the regular school year.
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PrincipalSanii Digital Apr 2011 - Dec 2013
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Digital Media ManagerGordons Equipping Ministries G E M S Jun 2008 - Mar 2011
Sonny Sweatt Skills
Sonny Sweatt Education Details
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Belhaven UniversityPhilosophy -
Belhaven UniversityOrganizational Leadership
Frequently Asked Questions about Sonny Sweatt
What company does Sonny Sweatt work for?
Sonny Sweatt works for Daxko
What is Sonny Sweatt's role at the current company?
Sonny Sweatt's current role is Growth Marketing or ABM or Demand Gen | AKA Marketing that Solves Business Problems.
What is Sonny Sweatt's email address?
Sonny Sweatt's email address is so****@****rketing
What is Sonny Sweatt's direct phone number?
Sonny Sweatt's direct phone number is +160181*****
What schools did Sonny Sweatt attend?
Sonny Sweatt attended Belhaven University, Belhaven University.
What skills is Sonny Sweatt known for?
Sonny Sweatt has skills like Teaching, Nonprofits, Curriculum Design, Proofreading, Public Speaking, Teaching English As A Second Language, Community Outreach, Editing, Event Management, Copy Editing, Tutoring, Blogging.
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