Two decades of experience as a writer, editor, digital content creator and manager, and digital strategist with more than a half dozen magazines and websites. During my tenure, I was promoted from writer and editor to digital manager and strategist for the Equine and Sporting divisions of Morris Media Network. Generated significant website and social media growth and revenue.• Career spanning two decades with the Equine division, including Western Horseman, Quarter Horse News, Barrel Horse News, and Stallion Register, and for the Sporting division, including Alaska magazine, Gray’s Sporting Journal, and Fly Tyer magazine.• Strategize and develop creation of specific online and social content that will generate revenue and measurably improve website engagement, brand awareness, and conversions. Create and build in-depth proposals with appropriate digital information beyond the media kit specific to the advertiser. • Manage websites for the Equine and Sporting magazine divisions of Morris Media Network, including all social media platforms and email marketing. Responsible for e-newsletters, online contests, and other digital initiatives. Provide monthly analytic status reports.• Work closely with agencies and advertisers to understand their marketing objectives and strategies, analyze the performance of their online programs against those objectives, and recommend tactics that will help realize the customers' long-term ROI goals in web, social, email, and print content channels.• Manage several employees for digital operations. Developed substantial proposal for new equine video group and supervised the equine video team.• Provide results for sales team and clients with relevant data from native content and social media campaigns.• Knowledge and understanding of SEO and SEM for websites, Google Analytics, and Meta Business Suites insights.
Listed skills include Blogging, Publishing, Editing, Social Media, and 46 others.
