Sono Kumar Email and Phone Number
Hello! I'm Sono Kumar, a passionate entrepreneur and Amazon Advertising Specialist with a keen focus on Brand Building & Optimizing Marketing & Advertising efforts. With a diverse background spanning both Ecommerce and Finance, I bring a unique blend of expertise to the world of e-commerce. ๐ ๐จโ๐ผ Professional Experience BackgroundAs the Founder and CEO of PEAKHAWKS, an Amazon Advertising Agency, I lead a dynamic team dedicated to maximizing brand visibility and revenue on the world's largest online marketplace. With a specialization in Amazon PPC and Brand Strategy, I've cultivated a deep understanding of the digital landscape, leveraging my insights to propel businesses to new heights.In addition to my agency work, I am also the proud owner of 2 private label brands on Amazon. Through these ventures, I've honed my skills in product market fit, Product development, Branding, and market positioning, achieving notable success in an increasingly competitive marketplace.My journey in Digital Marketing and E-commerce Started three years ago, during which I've accumulated extensive experience in driving growth and profitability. Notably, I've generated significant results, including spearheading a half-million-dollar revenue surge for a brand during Q4 2023 and achieving 100% revenue growth for majority of our clients within three months.๐ Educational BackgroundMy Academic Journey Started with a focus on Accounting & Finance, earning nationwide positions in Managing Finance & Costs (MA2) & Financial Reporting (FR) in ACCA Exams. Building on this foundation, I pursued a degree in Applied Accounting from Oxford Brookes University (UK), further enriching my understanding of business principles and financial management.Complementing my Academics, I pursued certifications in Digital Marketing, E-commerce, Amazon Private Label, and Amazon PPC courses.๐ก Vision To revolutionize e-commerce success by setting new standards in Amazon advertising, becoming the trusted partner for brands aiming to dominate their niche.๐ผ Mission:Empowering brands to scale through innovative Amazon advertising and data-driven strategies, maximizing profitability and long-term growth.๐ Let's Connect: I'm always eager to collaborate with like-minded professionals, brands seeking to elevate their digital presence, or individuals looking to dive into the dynamic world of ecommerce and Amazon advertising. Feel free to reach out, and let's embark on a journey of growth and success together!
Peakhawks
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Chief Executive OfficerPeakhawks Apr 2024 - PresentAustin, Texas, United StatesAs the Founder and CEO of PeakHawks, a specialized Amazon Advertising Agency, I bring a wealth of experience and a proven track record in driving exceptional results for brands on the world's largest e-commerce platform. Over the past three years, I have cultivated a deep understanding of Amazon's ecosystem, both as an advertiser and a seller, enabling me to deliver comprehensive and impactful advertising solutions.Key Responsibilities:- Strategic Leadership: Spearheaded the launch and growth of PeakHawks, positioning it as a leading Amazon Advertising Agency.- Team Management: Led and mentored a team of Amazon PPC managers, fostering a collaborative and high-performance work environment.- Campaign Management: Managed PPC campaigns for 8 diverse brands, achieving six-figure monthly recurring revenue and driving up to 100% growth in just 90-120 days.-Brand Ownership: Operated three successful private label brands on Amazon, gaining firsthand experience in product development, branding, and market positioning.-Client Solutions: Offered complete Amazon PPC management solutions, backed by an in-house team of professionals, delivering end-to-end services from keyword research to performance optimization.- Creative Services: Provided comprehensive creative design services, including 3D modeling and high-end product photography, enhancing the overall brand presence on Amazon.Key Achievements:- Revenue Growth: Generated $250k for a brand in a single month with a TACOS of 12%.- Quick Turnaround: Increased a brand's revenue from $12k to over $20k within 30 days during Q1 2024.- Niche Expertise: Demonstrated expertise in a variety of niches, including Home Decor, Kitchen & Dining, Health & Wellness, Supplements, Toys & Games, and Electronics.Let's connect and explore how PeakHawks can elevate your brand's digital presence and drive unparalleled growth on Amazon.
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Amazon Ppc SpecialistShopinemia Llc Nov 2022 - May 2024Karachi Division, Sindh, PakistanExperienced Amazon PPC Manager with a track record of successfully launching and managing Home & Kitchen products, achieving high visibility and sales through extensive keyword research and ongoing optimization. Improved CPA by 20%, CTR by 30%, and Click/order Ratio by 35%. Strong analytical skills and expertise in tools such as Helium 10, Cerebro, and Magnet.o Launched two Home & Kitchen products from scratch and managed their Amazon PPC campaigns to achieve high visibility and sales.o Conducted extensive Keyword Research using tools such as Helium 10, Cerebro, and Magnet for each assigned account to identify relevant and high-performing keywords and targeting options.o Monitored ad accounts, made necessary optimizations, and adjusted bids and budgets as needed to achieve a 20% improvement in CPA, a 30% improvement in CTR, and a 35% improvement in Click/order Ratio resulting in higher conversion rates.o Provided complete and accurate data in the weekly reports, including metrics such as impressions, clicks, conversions, and revenue.o Continuously optimized campaigns to improve performance, reduce costs, and increase conversions. This includes refining targeting options, adding negative keywords, adjusting bids, and testing new ad formats.o Maintained regular communication with the team, providing updates on campaign performance and offering recommendations for improvement.
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Associate Amazon Brand ManagerShopinemia Llc Sep 2022 - Nov 2022Karachi Division, Sindh, PakistanAs the Associate Amazon Brand Development Manager of Shopinemia LLC, an Amazon Private Label Brand Management Company, my roles and responsibilities include:Oversee all aspects of the brand's operations, including product research, development, sourcing, content optimization, launching, ranking, and marketing.Identify and analyze market trends and opportunities to create new products and grow existing product lines.Continuously monitor and analyze the performance of the brand's products and take action to improve sales and profitability.Establish and maintain relationships with suppliers and vendors, negotiating contracts and pricing to ensure quality and cost-effectiveness.Create monthly budgets, conduct variance analysis, and identify opportunities to innovate and optimize the company's processes and systems.Manage inventory lead times, working capital needs, and cash flow forecasting to ensure the availability of products and maintain financial stability.Collaborate with cross-functional teams to develop and execute marketing plans that align with the brand's goals and drive customer engagement.Stay up-to-date with industry trends and best practices, and continuously improve the brand's operations and marketing strategies to stay ahead of the competition.
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Digital Marketing ExecutiveTrasle.Pk May 2021 - Aug 2022Karฤchi, Sindh, PakistanAs a Digital Marketing Executive my roles and responsibilites were following.o Managed and optimized Google Ads campaigns for travel packages to increase conversions and lower cost per acquisition.o Conducted keyword research on travel industry and ad copywriting to improve campaign performance.o Utilized Google Analytics to analyze campaign data and make data-driven decisionso Created and managed social media campaigns across various platforms including Facebook and Instagram.o Developed and executed email marketing campaigns using Mail chimp to increase engagement and drive sales.o Conducted A/B testing to improve campaign performance and increase ROI.o Monitored industry trends and made recommendations to improve overall digital marketing strategy.
Sono Kumar Education Details
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Extreme CommerceE-Commerce/Electronic Commerce -
Digital Marketing And E-Commerce -
First Class Honours -
Tabanis School Of AccountancyA+(81.55%)
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Digital Marketing And Ecommerce
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First Class Honors
Frequently Asked Questions about Sono Kumar
What company does Sono Kumar work for?
Sono Kumar works for Peakhawks
What is Sono Kumar's role at the current company?
Sono Kumar's current role is Founder & CEO @ PeakHawks | Amazon PPC & Brand Strategist| |๐Scaling DTC Brands on Amazon | ๐ Generated Half a MIllion Dollar Sales in Q4 2023| ACCA & BSc Applied Accounting ๐.
What schools did Sono Kumar attend?
Sono Kumar attended Acca, Extreme Commerce, Institute Of Business Management, Oxford Brookes University, Acca, Tabanis School Of Accountancy, Institute Of Business Management, Oxford Brookes University.
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