• Developed and executed segmentation strategies for large customer databases, resulting in improved marketing campaign effectiveness and increased customer retention.• Led the analysis of large and complex datasets to support business decision-making across multiple departments, resulting in cost savings and revenue growth.• Developed and maintained SQL queries to extract and analyze data from various sources, including databases, APIs, and spreadsheets.• Collaborated with cross-functional teams to identify and prioritize data analysis projects and ensure alignment with business goals.• Achieved End-to-End transformation of the complete Fulfillment stack by enabling core data.• Contribute to client-facing deliverables presenting and explaining the results of analyses, and providing appropriate strategic and tactical recommendations.• More than 85% of Key fulfillment Business Pain Points were addressed and alleviated through the effective process and solution designs.• QA/QC data and report outputs to ensure accuracy and support all aspects of analytic initiatives from conception to completion• Good Experience in creating all kinds of reports like Cache, Linked, Snapshot, Table, Matrix, Drilldown, Drill Through Reports, and Sub Reports.• Created interactive reports customized for business using Power BI desktop.• Build Power BI dashboard and generated reports.