Sonu Jha Email and Phone Number

Responsible for effective marketing of entire portfolio of ABD brands across West Bengal• Planning, Managing and executing the TTL brand plans for the entire year for West Bengal Cluster• Building awareness for the brands with huge investments in retail identities and shops• Building brand properties and engagement platforms to reach the TG in best ways.• Planning New brand launches & GTM to achieve MS & Volume targets.• Handling an annual budget of around 15 Cr.Measurement & Evaluation – Create the M&E and operational KPI’s to monitor activations and guide investments decisions

Managing Franchise Business Model in Education Domain , Liaising with Investors , Business Partners, customers and sales force to define and formulate business strategies . Planning & Execution of Marketing campaign to drive more calls and leads also facilitating consumer engagement to lead or Enquiry generation . Business development – education domain, driving sales of physical classrooms & Virtual Integrated Learning . Managing Brand Association or Tie up under strategic initiative for revenue generation and Customer Engagement Program . Ensuring new Customer acquisition, new product launch.Fostering competitor analysis by analyzing market trends & competitor’s moves to achieve market share metrics .

Media Buying for Essel group Companies ( Zee Entertainment / Zee Media / Dish TV ) across Eastern Region for four vernacular Entertainment and three News channels . Media Includes ATL (Print /Radio/TV/Digital & Cable Ad ) BTL ( Events /Activation/Merchandise & IP ) OOH ( Outdoor /Transit Media )

Integrated Marketing Campaign Planning & Execution for the brands through content integration in leading newspaper of house and other media , Agency Handling , Budgeting , Ideation and Vendor Management .Major Projects and brands worked on - Gillette (P & G ) , Mother dairy , Patanjali (keshkanti & Dantkanti) , ABP Mega Shopping Festival

Business Development & Client Servicing in East Region Overall Responsibility for Branch P & L Vendor Management Across East Budgeting & Ideation of BTL Activity for Various Brands To make the Execution Plan and Project implementation responsible for the overall BTL activity In East .Major Projects and Brand worked for - Veet College Activation /Bosch Power tools launch event in 7 cities of East / Tata School Activations / Cavin Kare Milkshake & Meera Shampoo Launch /Cornetto Durga Puja Pandal Activation/ Emami Navaratna Oil Pan India school activation

i was responsible for the growth of Client Business ,,making plan for Promotional activity which can give best return of Investment (ROI) .

I am responsible to arrange the all kind of required vendors and to deal with Vendors as well as to make the costing of project expenses and to do the Promotional activities in the east such as Kolkata, Raipur, Bhubaneswar, Patna , .

I am responsible to make sure that activity start on a given time and to coordinate with the project team as well as to ensure that everything is going as per plan .