1. Integrate policies and procedures of the company in business unit operations.2. Initiate, Plan, Execute, Monitor, and review business project activities and ensure their completion within a scheduled period and budget.3. Oversee new marketing strategies for marketing and monitor QC and QA measures.4. Build effective relationships with the clients to sustain revenue.5. Manage business line P&L and Maintain a minimum profit of 20%.6. Responsible for training and mentoring staff; creating a harmonious environment for working and motivation for all as the mean of the general growth of the company.7. Analyze and explore market trends, identify fresh opportunities and Set the business unit’s strategies for promotional activities.8. Provide effective management of the organization’s business activities that have to do with its strategic and financial growth.9. Perform a review of equipment and system layouts and their validation.10. Obtain better brand recognition and financial growth.

• Plan and implement projects• Help define project scope, goals, and deliverables• Define tasks and required resources• Collect and manage project team• Manage budget• Allocate project resources• Create schedule and project timeline• Track deliverables• Support and direct team• Lead quality assurance• Monitor and report on project progress• Present to stakeholders reports on progress as well as problems and solutions• Implement and manage change when necessary to meet project outputs• Evaluate and assess the result of the project

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.• Design, build and maintain our social media presence and for social media calendar.• Measure and report performance of all digital marketing campaigns, and assess against goals.• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies • Managing infrastructure projects like planning, execution, monitoring, testing, and project closure• Getting requirements from clients, negotiating, and closing deal B2B. • Making business proposals and agreements for potential clients.• Ensure effective planning and execution of campaigns on different platforms and achieve milestones and requirements of the organization.• Setting and reviewing marketing budgets and managing cost (ROI & KPIs).• Handled other responsibilities like vendor/agency management.• Hiring resources for marketing.• Played a vital role by handling end to end of marketing.• Coordinating for the various agencies for blogs, posts, and newsletters.

• Assist the team in the development of the overall digital marketing strategy.• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)• Manage and maintain the company’s owned media including websites, mobile apps, and email.• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms• Manage social media marketing campaigns.• Manage digital advertising campaigns (SEM, Display, Social, and Programmatic).• Manage SEO campaigns.• Set up conversion, pixel, and event tracking on the website and across various digital platforms.• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.• Communicating with upper management to develop strategic operations goals.• Developing strategic long-range plans to achieve strategic objectives.• Creating and managing the organization’s fiscal operating and capital budget and expenses.• Monitoring operational performance of both internal and external service providers.• Monitoring facility condition and environmental performance and recommending or approving funding levels and spending plans.

Coordinating a team of 7 people for CVE project organized by ORF & Facebook India.