Sonu Varma

Sonu Varma Email and Phone Number

Senior Campaign Manager at Fork Media @ Fork Media Group
bombay, maharashtra, india
Sonu Varma's Location
Mumbai, Maharashtra, India, India
About Sonu Varma

7+ years of experience in Affiliate Marketing, Digital Media Planner, Media Buying & Planning, Ad operations, Account Management, Ad Product Strategy, Ad Technology, Digital Media Business Operations, Team Management, Paid Media, Social Media Advertising, Programmatic Advertising.Specialize in Campaign Management, Analytics, Reporting, Trafficking ,Media Planning & Affiliate Marketing.Skills & Knowledge:•

Sonu Varma's Current Company Details
Fork Media Group

Fork Media Group

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Senior Campaign Manager at Fork Media
bombay, maharashtra, india
Website:
getforked.in
Employees:
65
Sonu Varma Work Experience Details
  • Fork Media Group
    Senior Campaign Manager
    Fork Media Group Apr 2023 - Present
    Mumbai, Maharashtra, India
  • Fork Media
    Campaign Manager
    Fork Media Mar 2021 - Mar 2023
    Mumbai, Maharashtra, India
    Managing Affiliate Business for SEA - Indonesia MarketDevelop the affiliate marketing strategy with the aim of on-boarding new affiliate partners.Dealing with sales team to on-board new campaigns & scale up existing campaign to grow affiliate business.Observing campaign data of the publishers daily to control quality and give them some suggestions to promote their offers.Regularly checking valid conversions with publishers per month and dealing with their invoice in time.Communicate with publisher to scale existing business and look for new business opportunities for them.Troubleshooting issuesBuild, and maintain relationships with individual affiliates, networks, and agencies and respond to support questions.Analyze data to make recommendations to improve existing campaigns and develop new strategies that will inform future decisionsResponsible for managing performance & Branding campaigns such as CPL, CPC & CPV
  • Vectormob
    Campaign Manager
    Vectormob Feb 2019 - Feb 2021
    Mumbai, Maharashtra, India
    Managing a team and responsible for ad operations & Sale support for VectorMob products. Developing new partnerships with global Publishers, Advertisers, and Affiliates. Analyzing and researching the target audience’s demographic, maintaining contacts with media owners.Complete Management, Monitoring Periodic workflow, Optimization & Implementation of best practices for Ad sales business operations.Making Strategies for new clients and post that Media Planning & buying on approval.Implementation, Execution & Optimization of the campaign. In-depth analysis of reports generated from campaigns.Responsible for managing performance & Branding campaigns such as CPI, CPL, CPR, CPA, CPC, CPM, CPVHandling Media Strategies & implementation for all business lines i.e. Facebook, LinkedIn & DisplayDay to Day interaction with existing advertisers to look for opportunities for revenue and growth of the existing accounts.Responsible for managing Email, SMS, WhatsApp, Facebook, LinkedIn & PPC marketing activities.Core understanding of WhatsApp, SMS & Influencer campaign and great understanding & experience of running Facebook campaigns.
  • Graphene Media Pvt. Ltd.
    Business Manager
    Graphene Media Pvt. Ltd. Apr 2018 - Jan 2019
    Mumbai, Maharashtra, India
    • Responsible for managing Affiliate, SMS & Email Marketing. • Day to Day interaction with existing advertisers to look for opportunities for revenue and growth of the existing accounts.• Weekly reporting and analysis of the campaign and share the insight reports to the clients.• Expertise in handling tracking platforms like Cake, Appsflyer, Hasoffer & Affise.• Product Development: Datos, SMC, CX, BB & Acromatix. Coordinating with Sales and IT team• Campaign Management & Optimization of the campaign and implanting new strategies.• Building and maintain rapport with publishers to get maximum benefits for each campaign. Core understanding of Display & Performance campaigns.• Executed CPI,CPA,CPL,CPR,CPV,CPC,CPM,CPO,CPS Campaigns for multiple clients.
  • Graphene Media Pvt. Ltd.
    Digital Media Planning & Buying
    Graphene Media Pvt. Ltd. Aug 2017 - Mar 2018
    Mumbai Area, India
    • Search Engine Marketing (SEM) • Media Planning and Buying• Handled Social Platform like Facebook, Twitter, and LinkedIn• Making Digital Marketing strategies by understanding the brand objective.• Planning & buying media properties• Well versed with the functionality of Affiliate Marketing• Proficient with Google analytics.
  • Fanspole
    Online Marketer
    Fanspole Jan 2017 - Jun 2017
    Mumbai, Maharashtra, India
    • Overall responsibility to increase the company’s website traffic through digital channels.• Implementing online marketing campaigns.• Executed PPC campaigns, Affiliate marketing, Social Media Marketing: Facebook & Instagram• Review, analyze, and interpret data to improve online marketing performance.• Optimize campaigns and provide insightful reports.
  • Sankey Solutions
    Digital Marketing Intern
    Sankey Solutions May 2016 - Jun 2016
    Thane, Maharashtra, India
    • Understanding of the product: Lokalboard App• To pitch Lokalboard App to retailers & merchants.• Digital Marketing for Lokalboard App.• Client Relationship Management.• Design and implement promotional strategies
  • Graphene Media Pvt. Ltd.
    Business Executive
    Graphene Media Pvt. Ltd. Jul 2014 - Jun 2015
    Mumbai, Maharashtra, India
    • Understanding of Digital Channels: SEM, Facebook, Instagram & Affiliate marketing• Google AdWords: PPC and Display• Understanding of Affiliate Marketing process: Vendor registration, Client on-boarding, and documentation part.• Executing email marketing campaigns.

Sonu Varma Skills

Media Strategy Media Buying Account Management Microsoft Powerpoint Programmatic Advertising Ad Optimization Advertising Operations Performance Attribution Programmatic Client Services Business Development Team Management Digital Marketing Ad Serving Tableau Media Planning Cascading Style Sheets Html Ad Tracking Microsoft Office Java Social Media Optimization Marketing Microsoft Excel Search Engine Marketing C++ Google Analytics Dsp Social Media Marketing Management Teamwork Analytical Skills Product Strategies Programmatic Media Buying Media Planning And Buying

Sonu Varma Education Details

  • Thakur Institute Of Management Studies & Research
    Thakur Institute Of Management Studies & Research
    Marketing
  • Thakur College Of Engineering & Technology
    Thakur College Of Engineering & Technology
    Information Technology
  • Thakur College Of Science & Commerce
    Thakur College Of Science & Commerce
    Science
  • St. Xavier'S High School
    St. Xavier'S High School
    High School/Secondary Certificate Programs
  • Mahindra Academy
    Mahindra Academy
    High School/Secondary Certificate Programs
  • Scholar'S Academy
    Scholar'S Academy
    High School/Secondary Certificate Programs

Frequently Asked Questions about Sonu Varma

What company does Sonu Varma work for?

Sonu Varma works for Fork Media Group

What is Sonu Varma's role at the current company?

Sonu Varma's current role is Senior Campaign Manager at Fork Media.

What schools did Sonu Varma attend?

Sonu Varma attended Thakur Institute Of Management Studies & Research, Thakur College Of Engineering & Technology, Thakur College Of Science & Commerce, St. Xavier's High School, Mahindra Academy, Scholar's Academy.

What skills is Sonu Varma known for?

Sonu Varma has skills like Media Strategy, Media Buying, Account Management, Microsoft Powerpoint, Programmatic Advertising, Ad Optimization, Advertising Operations, Performance Attribution, Programmatic, Client Services, Business Development, Team Management.

Who are Sonu Varma's colleagues?

Sonu Varma's colleagues are Rishi Sodha, Balshiram Hingade, Mahi Jain, Poorva C., Anil Kumar, Shubham Yadav, Ferdî Sakallı.

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