Sonu Varma
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Sonu Varma Email & Phone Number

Senior Campaign Manager at Fork Media Group
Location: Mumbai, Maharashtra, India 8 work roles 6 schools
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Current company
Role
Senior Campaign Manager
Location
Mumbai, Maharashtra, India
Company size

Who is Sonu Varma? Overview

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Quick answer

Sonu Varma is listed as Senior Campaign Manager at Fork Media Group, a with 65 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Sonu Varma.

Sonu Varma previously worked as Campaign Manager at Fork Media and Campaign Manager at Vectormob. Sonu Varma holds Master Of Management Studies, Marketing from Thakur Institute Of Management Studies & Research.

Company email context

Email format at Fork Media Group

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Fork Media Group

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Profile bio

About Sonu Varma

7+ years of experience in Affiliate Marketing, Digital Media Planner, Media Buying & Planning, Ad operations, Account Management, Ad Product Strategy, Ad Technology, Digital Media Business Operations, Team Management, Paid Media, Social Media Advertising, Programmatic Advertising.Specialize in Campaign Management, Analytics, Reporting, Trafficking ,Media Planning & Affiliate Marketing.Skills & Knowledge:•

Listed skills include Media Strategy, Media Buying, Account Management, Microsoft Powerpoint, and 31 others.

Current workplace

Sonu Varma's current company

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Fork Media Group
Fork Media Group
Senior Campaign Manager
bombay, maharashtra, india
Website
Employees
65
AeroLeads page
8 roles

Sonu Varma work experience

A career timeline built from the work history available for this profile.

Senior Campaign Manager

Current

Mumbai, Maharashtra, India

Apr 2023 - Present

Campaign Manager

Mumbai, Maharashtra, India

Managing Affiliate Business for SEA - Indonesia MarketDevelop the affiliate marketing strategy with the aim of on-boarding new affiliate partners.Dealing with sales team to on-board new campaigns & scale up existing campaign to grow affiliate business.Observing campaign data of the publishers daily to control quality and give them some suggestions to promote their offers.Regularly checking valid conversions with publishers per month and dealing with their invoice in time.Communicate with publisher to scale existing business and look for new business opportunities for them.Troubleshooting issuesBuild, and maintain relationships with individual affiliates, networks, and agencies and respond to support questions.Analyze data to make recommendations to improve existing campaigns and develop new strategies that will inform future decisionsResponsible for managing performance & Branding campaigns such as CPL, CPC & CPV

Mar 2021 - Mar 2023

Campaign Manager

Mumbai, Maharashtra, India

Managing a team and responsible for ad operations & Sale support for VectorMob products. Developing new partnerships with global Publishers, Advertisers, and Affiliates. Analyzing and researching the target audience’s demographic, maintaining contacts with media owners.Complete Management, Monitoring Periodic workflow, Optimization & Implementation of best practices for Ad sales business operations.Making Strategies for new clients and post that Media Planning & buying on approval.Implementation, Execution & Optimization of the campaign. In-depth analysis of reports generated from campaigns.Responsible for managing performance & Branding campaigns such as CPI, CPL, CPR, CPA, CPC, CPM, CPVHandling Media Strategies & implementation for all business lines i.e. Facebook, LinkedIn & DisplayDay to Day interaction with existing advertisers to look for opportunities for revenue and growth of the existing accounts.Responsible for managing Email, SMS, WhatsApp, Facebook, LinkedIn & PPC marketing activities.Core understanding of WhatsApp, SMS & Influencer campaign and great understanding & experience of running Facebook campaigns.

Feb 2019 - Feb 2021

Business Manager

Mumbai, Maharashtra, India

• Responsible for managing Affiliate, SMS & Email Marketing. • Day to Day interaction with existing advertisers to look for opportunities for revenue and growth of the existing accounts.• Weekly reporting and analysis of the campaign and share the insight reports to the clients.• Expertise in handling tracking platforms like Cake, Appsflyer, Hasoffer & Affise.• Product Development: Datos, SMC, CX, BB & Acromatix. Coordinating with Sales and IT team• Campaign Management & Optimization of the campaign and implanting new strategies.• Building and maintain rapport with publishers to get maximum benefits for each campaign. Core understanding of Display & Performance campaigns.• Executed CPI,CPA,CPL,CPR,CPV,CPC,CPM,CPO,CPS Campaigns for multiple clients.

Apr 2018 - Jan 2019

Digital Media Planning & Buying

Mumbai Area, India

• Search Engine Marketing (SEM) • Media Planning and Buying• Handled Social Platform like Facebook, Twitter, and LinkedIn• Making Digital Marketing strategies by understanding the brand objective.• Planning & buying media properties• Well versed with the functionality of Affiliate Marketing• Proficient with Google analytics.

Aug 2017 - Mar 2018

Online Marketer

Mumbai, Maharashtra, India

• Overall responsibility to increase the company’s website traffic through digital channels.• Implementing online marketing campaigns.• Executed PPC campaigns, Affiliate marketing, Social Media Marketing: Facebook & Instagram• Review, analyze, and interpret data to improve online marketing performance.• Optimize campaigns and provide insightful reports.

Jan 2017 - Jun 2017

Digital Marketing Intern

Thane, Maharashtra, India

• Understanding of the product: Lokalboard App• To pitch Lokalboard App to retailers & merchants.• Digital Marketing for Lokalboard App.• Client Relationship Management.• Design and implement promotional strategies

May 2016 - Jun 2016

Business Executive

Mumbai, Maharashtra, India

• Understanding of Digital Channels: SEM, Facebook, Instagram & Affiliate marketing• Google AdWords: PPC and Display• Understanding of Affiliate Marketing process: Vendor registration, Client on-boarding, and documentation part.• Executing email marketing campaigns.

Jul 2014 - Jun 2015
Team & coworkers

Colleagues at Fork Media Group

Other employees you can reach at getforked.in. View company contacts for 65 employees →

6 education records

Sonu Varma education

Master Of Management Studies, Marketing

Thakur Institute Of Management Studies & Research

Bachelor Of Engineering - Be, Information Technology

Thakur College Of Engineering & Technology

Hsc, Science

Thakur College Of Science & Commerce

Ssc, High School/Secondary Certificate Programs

St. Xavier'S High School

Ssc, High School/Secondary Certificate Programs

Mahindra Academy

Primary School, High School/Secondary Certificate Programs

Scholar'S Academy
FAQ

Frequently asked questions about Sonu Varma

Quick answers generated from the profile data available on this page.

What company does Sonu Varma work for?

Sonu Varma works for Fork Media Group.

What is Sonu Varma's role at Fork Media Group?

Sonu Varma is listed as Senior Campaign Manager at Fork Media Group.

Where is Sonu Varma based?

Sonu Varma is based in Mumbai, Maharashtra, India while working with Fork Media Group.

What companies has Sonu Varma worked for?

Sonu Varma has worked for Fork Media Group, Fork Media, Vectormob, Graphene Media Pvt. Ltd., and Fanspole.

Who are Sonu Varma's colleagues at Fork Media Group?

Sonu Varma's colleagues at Fork Media Group include Mandar Jadhav, Jamil Shaikh, Manish Mankame, Minal Shinde, and Carlyle Oliver.

How can I contact Sonu Varma?

You can use AeroLeads to view verified contact signals for Sonu Varma at Fork Media Group, including work email, phone, and LinkedIn data when available.

What schools did Sonu Varma attend?

Sonu Varma holds Master Of Management Studies, Marketing from Thakur Institute Of Management Studies & Research.

What skills is Sonu Varma known for?

Sonu Varma is listed with skills including Media Strategy, Media Buying, Account Management, Microsoft Powerpoint, Programmatic Advertising, Ad Optimization, Advertising Operations, and Performance Attribution.

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