Motivated and result oriented Brand, Marketing, Product and Sales Professional with highly diverse experience of 17 plus years. A qualified Marketer with hands on experience in managing large brands across Industries and marketing territories. I have in depth knowledge in most classic and contemporary brand and marketing trends and triggers based on consumer insights. To my credit, I have launched India's first and largest White Label ATM network - Indicash ATMs, changing the narrative of the way ATMs are managed in the country, spear-headed pan India promotions for the brand, run international campaigns for calling cards, worked for Mutual funds, run Loyalty Programs, managed PR and Internal Communication, manage a medium size manufacturing business with focus on sales, marketing, bottom line planning and forecasting, manage Customer Value Management and Product Strategy consistently.Marketing based on data and response tracking has been a core to my competencies. Marketing communications, Branding, below the line, advertising, Sales, PR, etc. have been my competent zones. Having learnt and applied Brand Marketing and below the line initiatives, I look forward to continue with innovative marketing initiatives as well as a holistic approach to marketing.Specialties: Omni Channel Marketing, Content Marketing, Communication and Marketing, Direct Marketing, Response based Marketing, Customer Relationship Management, Loyalty Programs, Sales, Business Management, Internal and External Communications...Qualities: Self Motivated and Motivating, Committed and Passionate, Honest and Hardworking, Creative, Lateral Thinker, Agile, Strong Analytical Abilities..