Sonu Sharma Email and Phone Number

Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.Leading ongoing management of digital touch points, social networking landing pages, and mobile.Managing digital relationships, day-to-day production, as well as campaign budgets and schedules.Owning and maintaining site analytics, metrics, and campaign reporting.In depth knowledge of SEO and adwords programs.Presenting recommendations to Director of Marketing and Communications.Manage end-to-end digital projects.Suggest and implement direct marketing methods to increase profitability.Monitor ROI and KPIs.Stay up-to-date with digital media developments.

Media Strategy:Provide point-of-view on various media in the marketplaceCreate media plan recommendations and alternativesSelect media vehicles and determine schedulingPromote creative, innovative approaches to strategically reach the target consumerAnalyze competitive activity in the marketplaceResults:Present media plans to clientsOversee the execution of a media planGauge media performance to determine the extent to which the original objectives and strategies were metOptimize based on client objectives and work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking) Maintenance:Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedulesUpdate account team on status of all client projectsFoster a good working relationship with account and client teams to facilitate flawless execution of plansCoordinate efforts with the Investment team(s)Study demographic data and consumer profiles to identify desired target audiencesHandle any client requests – i.e. plan changes, budget changes, provide marketplace informationMeet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Managing high-profile campaignsTeam Lead for 3+ Project ManagersBuilding internal structural and developmental changes for overall company efficiency Improving collaboration with editorial and social mediaDigital Marketing and Social Media Management Editorial digital strategy and brainstorming

Developing custom advertising campaigns across multiple platforms based on client needs and objectives.Liaise with internal departments on the development and implementation of campaigns.Producing compelling presentations/media plans and successfully delivering them in a way that demonstrates benefit to the client or agency.Managing post-campaign due diligence, including general contract management, reporting, and recommendations which promote analytics as a critical component of decision making for future campaigns.Growing and maintaining the client base, sometimes requiring national or international travel.