Create, prioritize, and execute on product backlogs to deliver effective solutions in support of business customer needs in the areas of identity resolution and strategic enterprise data requirements• Delivered on AWS-powered Identity Resolution product, from ambiguous ideation stage to scalable enterprise solution which spans multiple business units and data sources• Led agile teams across multiple time zones to retool and build new APIs and data solutions to power automotive advertising products and services• Managed relationships with stakeholders of all levels by serving as SME andbusiness partner, to incorporate new ideas and technologies to effectively solvetheir problems and needs• Developed collateral and evangelized core product sets across the company tostrongly communicate value and purpose of roadmap and existing product sets

Certified Scrum Product Owner for Enterprise Data Foundations – Consumer Data Sets• Proactively work with and understand business audience to create technologysolutions that achieve stakeholder satisfaction, ROI, and company objectives• Translate business requirements into features and stories in Safe Agileframework, collaborate with cross-functional teams to craft solutions andrepresent customer needs in product delivery• Work directly with scrum teams, in conjunction with architects, data analysts,and release train leaders to develop methodology, solutions, and alternativesthat deliver value while meeting critical deadlines• Released AWS-powered data solutions to drive analytics foundation for KelleyBlue Book and other business units

Conceived, organized, promoted, and implemented effective digital marketing strategy for Enterprise programs such as Lithia, BHA, and LHM each worth over $15MM/yr• Defined program roadmaps, ensured its execution, and continuallyreviewed/refined performance to drive efficiency, analyze business value, andreport on KPI’s• Collaborated with corporate level partners, product leadership teams, andother stakeholders of all areas to understand business needs and product goals in order to create and deliver features and custom solutions that achieve high business impact• Programs achieved total revenue growth over $25MM/yr

Managed execution of digital marketing program for Top-5 dealership group• Successfully rolled out 120+ custom websites and digital retailing solutionsrepresenting 25+ auto brands in 10 states