Sonya A. Email & Phone Number

Jakarta, Indonesia

Jakarta Metropolitan Area

- Leading 5 team members- Developed press releases strategic planning, resulting in consistent media coverage exceeding targets by 113% garnered significant attention, and generated positive brand awareness.- Creating strategic content creation initiatives that boosted engagement by over 200% and increased Instagram followers by 2.2% within three months.- Leveraged META Ads to achieve a remarkable 3000% increase in click-through rate (CTR) compared to industry benchmarks.- Drove… Show more - Leading 5 team members- Developed press releases strategic planning, resulting in consistent media coverage exceeding targets by 113% garnered significant attention, and generated positive brand awareness.- Creating strategic content creation initiatives that boosted engagement by over 200% and increased Instagram followers by 2.2% within three months.- Leveraged META Ads to achieve a remarkable 3000% increase in click-through rate (CTR) compared to industry benchmarks.- Drove significant website traffic growth, generating over 7,000 new visitors within a week-long campaign.- Continuously optimized campaign performance to maximize results and achieve user acquisition objectives. Achieved 91.6% by average of user acquisition target within three months. Show less

Jakarta Metropolitan Area

- Leading 4 team members- Creating, developing, and executing various Employer Branding activation strategies for external clients- Creating, developing, and executing various internal campaigns as an in-house agency for B2B and B2C activations - Achieved 88% of (4.4/5) NPS score from clients for all employer branding activations in the past 3 months

Jakarta, Indonesia

- Built & created JD.ID's Employee Value Proposition (EVP) from scratch to promote and strengthen its employer branding.- Devised the strategic framework for employer branding & running the initiatives: social media & digital activation, event activation, and community & partnership activation.- Created social media guideline for Employer Branding- Created communication strategies to communicate JD.ID’s EVP to the external audience.- Created content creative & campaign planning… Show more - Built & created JD.ID's Employee Value Proposition (EVP) from scratch to promote and strengthen its employer branding.- Devised the strategic framework for employer branding & running the initiatives: social media & digital activation, event activation, and community & partnership activation.- Created social media guideline for Employer Branding- Created communication strategies to communicate JD.ID’s EVP to the external audience.- Created content creative & campaign planning strategy for JD.ID Workspace channels (i.e., Instagram, LinkedIn, Podcast, Career Page, etc.)- Created strategic hiring campaigns to support recruitment needs.- Built JD.ID Workspace community to communicate JD.ID’s EVP through various activities that are related to career preparation/self-development, i.e., webinar series, IG take over, partnership, etc. - Monitoring & evaluating all employer branding activations. Show less

Jakarta Metropolitan Area

Employee Relations:- Devised the framework and strategic roadmap for internal communication and employer branding through social media, partnerships, and events.- Implementing the strategies to the day-to-day work activity.- Developed and conducted employer branding research for the company.- Participating in the recruitment and onboarding process.- Together with the training & development team to conduct internal training related to soft skills development. - Identifies… Show more Employee Relations:- Devised the framework and strategic roadmap for internal communication and employer branding through social media, partnerships, and events.- Implementing the strategies to the day-to-day work activity.- Developed and conducted employer branding research for the company.- Participating in the recruitment and onboarding process.- Together with the training & development team to conduct internal training related to soft skills development. - Identifies legal requirements and government reporting regulations affecting human resources functions and ensures policies, procedures, and reporting compliance. - Ensuring engagement is maintained.- Event engagementCommunication:- Built & created IBM JTI's Employee Value Proposition (EVP) to promote and strengthen its employer branding - Manage editorial calendar to ensure timely publication- Create social media branding and style guides- Schedule social media posts- Conduct keyword and SEO research for employer branding needs- Monitor social media engagement - Create and design various content types (videos, articles, infographics) - Utilize various digital publishing platforms- Incorporate blog and social media posts in both websites and social media platforms like Instagram or LinkedIn Show less

Jakarta Metropolitan Area

As a creative agency, Qonten Comms helps companies to engage with a wider audience through digital channels, i.e. social media, digital marketing, or video (CSR or company profile).

Jakarta Metropolitan Area

Greater Jakarta Area, Indonesia

1) Event Management:- Prepare and execute Kalibrr Indonesia offline event engagement for B2B- Create content creative for event publications- Work with vendors and other event logistics partners from sourcing to payment- Analyse event results through after event survey, got NPS 85% of attendees satisfaction2) Client Management and Project Activation:> Building and maintaining strong, long-lasting customer relationships> Assist with challenging client… Show more 1) Event Management:- Prepare and execute Kalibrr Indonesia offline event engagement for B2B- Create content creative for event publications- Work with vendors and other event logistics partners from sourcing to payment- Analyse event results through after event survey, got NPS 85% of attendees satisfaction2) Client Management and Project Activation:> Building and maintaining strong, long-lasting customer relationships> Assist with challenging client requests or issue escalations as needed> Ensure the timely and successful delivery of our solutions according to customer needs and objectives> Negotiate contracts and close agreements to maximize profits> Prepare and create content for video EB project from script, storyline, > Vendor management to talent management> Create content creative for EB project, e.g. social media caption, newsletter, publications material, etc.> Create event press release> Prepare and execute client's project, such as event competitions, seminars, and campaigns for major clients, such as Bank Central Asia (BCA), Unilever Indonesia, Google, Generali, CIMB Niaga.> Admin Ads business for Facebook and Instagram for EB project (account: Kalibrr Indonesia).> Prepare report for Kalibrr Indonesia’s clients, e.g. social media ads monthly report and project closure report3) Supervisor:> Intern management and ensuring intern achieve KPI Show less

Greater Jakarta Area, Indonesia

1) Event Management:- Prepare and execute Kalibrr Indonesia offline event engagement for B2C, B2B, Kalibrr's education partners (e.g. student associations and professional communities), and Press Conference.- Help to prepare Kalibrr Indonesia's event SOP for B2B and B2C- Prepare and create Sales Promotion Girl/Sales Promotion Boy SOP - Create content creative for event publications - Work with vendors and other event logistics partners from sourcing to payment- Analyse… Show more 1) Event Management:- Prepare and execute Kalibrr Indonesia offline event engagement for B2C, B2B, Kalibrr's education partners (e.g. student associations and professional communities), and Press Conference.- Help to prepare Kalibrr Indonesia's event SOP for B2B and B2C- Prepare and create Sales Promotion Girl/Sales Promotion Boy SOP - Create content creative for event publications - Work with vendors and other event logistics partners from sourcing to payment- Analyse event results through after event survey in order to refine and improve future events which continue to develop business opportunities and maximize sales- Create after-event press release - I have succeeded held more than 15 events and got NPS 80% of attendees satisfaction of the events2) Research:> Prepare data crunching and cleansing for Kalibrr Indonesia’s white paper about Talent Insights 2018 (http://bit.ly/whitepaper-porto) and Employee Value Propotition (EVP) as a part of Employer Branding (EB) project3) Client Management and Activation:> Build and maintain strong, long-lasting customer relationships> Prepare and create content for video for EB project from script, storyline, vendor management, to talent management> Prepare and execute client's project, such as event competitions, seminars, and campaigns for major clients, such as Ministry of Finance, Ministry of Information and Technology, Bank Central Asia (BCA), Bank Mandiri, Shopee Indonesia, Tokopedia, DANA, Apple and Unilever Indonesia.> Social media admin for Instagram, LinkedIn, Facebook, and Twitter (account : @kalibrr.id, about career development)> Admin Ads business for Facebook and Instagram for EB project for major client, such as BCA, Bank Mandiri, Bank Tabungan Pensiunan Nasional (BTPN), and Unilever Indonesia (account: Kalibrr Indonesia) > Prepare report for Kalibrr Indonesia’s clients, e.g. social media ads monthly report and project closure report Show less

Jl. Johar No. 20 5Th Floor, Jakarta Pusat 10003, Indonesia

> Media monitoring> Media relations handling for Urban Transport Day Semarang project> Created content for Instagram @itdpindonesia

L. M.H. Thamrin No. 2 Jakarta Pusat

Intern at Currency Management Department> Assisted socialization about the authenticity of Rupiah to students at Raimuna Nasional 2017, SMAN 70 Jakarta, and SMK Eka Wijaya Cibinong> Partisipated in the making of Rupiah minisite's content to educate society about authenticity of Rupiah