Sonya Jones Email and Phone Number
New York, NY, US
Sonya Jones's Location
Greater Chicago Area, United States, United States
Sonya Jones's Contact Details
Sonya Jones work email
- Valid
Sonya Jones personal email
n/a
Sonya Jones phone numbers
About Sonya Jones
I am a results-oriented Senior Category Manager with over 10 years of experience leading key growth initiatives across multiple industries. Known for managing the collaboration with cross-functional teams to develop holistic marketing and merchandising plans and prioritize resources to achieve category growth and innovation goals. I am committed, analytical, and hands-on with a multi-faceted career reflecting strong adaptability that supports and leads motivated teams. Highly praised for work ethic, excellent communication skills and ability to manage the product development strategy from ideation to completion.
Sonya Jones's Current Company Details
Sonya Jones Work Experience Details
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Director Of Product MerchandisingJack ArcherNew York, Ny, Us
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Senior Manager Local Marketing & MerchandisingFanatics Oct 2023 - PresentNew York, Ny, Us• Collaborate with 9 unique in venue team partners to plan and execute programs that achieve results and hit team and league objectives for a 5M dollar annual business.• Analyze key trends and explore incremental opportunities by developing products and innovative programs to enhance the fan experience, leading to a 77% increase YOY, and 24% increase to plan.• Develop and implement marketing strategies at venue for featured items, league, and team campaigns.• Lead product management for organization to ensure that we delivered on team priorities. -
Category Merchandise Manager - Women'S IntimatesJockey International, Inc. May 2022 - Oct 2023Kenosha, Wi, Us• Built channel specific seasonal merchandise assortments by understanding account needs, analyzing trends, and conducting consumer insights • Managed profitability and budget for a $175M category• Create and manage product roadmaps to strategically grow business over the next 3 years • Developed product marketing plans grounded in consumer insights to align to brand strategies of reaching the millennial and Gen Z consumers. • Led cross functional design, product development, and marketing teams to develop new product strategies and whitespace opportunities that grew the business by 2.8% and gained market share -
Wholesale Product ManagerJockey International, Inc. Sep 2021 - May 2022Kenosha, Wi, Us• Develop and manage product portfolio strategies across over 15 unique wholesale channels• Communicate with key cross functional partners and outside vendors to ensure alignment on Jockey product and seasonal brand strategies • Strategically develop future business opportunities to drive growth in category performance for all wholesale partners• Create and communicate engaging presentations that support marketing and brand initiatives for upper management and sales executives to inform and encourage adaption of brand vision
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Product Marketing ManagerHerff Jones Oct 2019 - Sep 2021Indianapolis, Indiana, Us• Conducted consumer insight projects and developed go-to-market launch strategy to increase sales partner adoption rates and enhance the customer experience, increasing sales by 49% in 1 year.• Collaborated with Finance, Operations, Sales, Pricing, and Marketing to build a new category product launch plan and developed product positioning, increasing revenue by 44% YoY.• Developed go-to-market plans that enhanced the customer experience and increased sales partner adoption rates by 49% in 1 year• Created content such as presentations, videos, and weekly corporate newsletters to communicate with 130 Sales Representatives and 15 Sales Leadership members to educate on new projects and marketing strategies. -
Merchandise PlannerFinish Line May 2019 - Oct 2019Indianapolis, In, Us• Managed a team of 2 Associate Planners in order to effectively run the $60M category and forecasted inventory needs for 140 store re-models to drive the apparel category.• Utilized a financial planning system to execute strategic merchandise financial plans and strategies to support the company objective of growing the apparel category by 105%. • Led cross-functional team meetings and conducted monthly business reviews with Divisional Merchandise Manager, Buying, and Inventory team to review results and key performance metrics. -
Product Marketing ManagerHerff Jones Apr 2018 - May 2019Indianapolis, Indiana, Us• Collaborate with Finance, Operations, Sales, Pricing, and Marketing to build a new category product launch plan and develop product positioning, increasing revenue by 44% YoY.• Develop go-to-market plans aimed at increasing sales partner adoption and enhancing the customer experience.• Leverage customer insights and trend analysis to create a line from scratch, successfully managing the product through the entire lifecycle from negotiating costs, sourcing product, to launch.• Create content such as presentations, videos, and weekly corporate newsletter to communicate with 130 Sales Representatives and 15 Sales Leadership to educate and inform on new projects and marketing strategies.• Conduct customer insight projects and develop go-to-market launch strategy to increase sales partner adoption rates and enhance the customer experience, increasing sales by 49% in 1 year.
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Women'S Apparel BuyerLids Sports Group Mar 2017 - Mar 2018Indianapolis, Indiana, Us• Managed a team of 4 and developed a complete understanding of the customer and competitive landscape, successfully designing 50% of the overall product assortment to ensure on-trend, and exclusive apparel.• Created relationships with Ecommerce, Marketing, and Visual teams to create promotional assets for 250+ stores and 2 online platforms that contributed to the development of new product and business ideas.• Oversaw portfolio/brand management and collaborated with 40+ vendors in order to successfully create assortments that would appeal to different concepts and customers.• Executed cross-category inventory strategies based on business objectives and ran leaner in inventory, reducing inventory by 20% while maintaining the sales plan. -
Kid'S Apparel BuyerLids Sports Group Apr 2015 - Mar 2017Indianapolis, Indiana, Us• Established financial targets for 300+ stores and collaborated with the Marketing and Sales teams to create promotions collateral to drive sales and hit seasonal/yearly plans overseeing $25M business volume.• Grew business into a successful standalone category, accomplishing a 12%+ increase with 19% less inventory.• Designed exclusive products and created assortment planning/brand management.
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Associate Buyer - Kids ApparelLids Sports Group Aug 2014 - Apr 2015Indianapolis, Indiana, Us• Established merchandise strategies to develop product assortments for local, regional, and national markets • Created a team matrix for 300+ stores for NCAA, NHL, and NBA leagues. Utilized this matrix to allocate all merchandise as well as to place buys. • Accomplished a +25% increase to LY in Kids Apparel for 2015 fiscal
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Allocation Analyst- Kids ApparelLids Sports Group Apr 2014 - Aug 2014Indianapolis, Indiana, Us-• Created assortments and managed inventory to grow Kids Apparel business • Allocated product to stores and projected inventory replenishment needs• Managed new store allocation and ordering process in order to maintain company merchandising standards
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Assistant Buyer - Home Décor And SeasonalThe Bon Ton Stores Inc. Dec 2013 - Apr 2014New York, Ny, Us• Managed the advertising process and assistant buying by projecting sales volume, creating layouts, selecting featured products, and collecting samples from vendors, overseeing a business volume of $30M.• Developed a new category within the wall décor business and secured product from vendors and co-op’s, bringing in $3M annually. -
Assistant Planner - CosmeticsThe Bon Ton Stores Inc. Jul 2012 - Nov 2013New York, Ny, Us• Planned the re-launch of the number one SKU company wide, successfully achieving 75+% sales increase and $400K+ in incremental sales within the first 3 weeks of launch.• Provided brand guidance to Buying teams and developed season and open-to-by plans to optimize inventory control for $130M business volume.
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Merchandise Executive TraineeThe Bon Ton Stores Inc. Jun 2012 - Jul 2012New York, Ny, Us• Participated in an 8 week training program that offered exposure to multiple aspects of the business including working in the merchant offices, meeting with key executives, and gaining knowledge of the company on a global level. • Worked with a group to come up with a new business strategy aimed at improving the company.• Gained exposure and insight into Buying, Planning and Allocation, Marketing, E-commerce, and Stores.
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Merchandising InternInseam Denim Supply Sep 2011 - Dec 2011- Created floor sets in order to add visibility upscale boutique located in downtown Bloomington- Grew social media networks by 40% and informed current customers of information regarding new merchandise, upcoming events, and promotions- Created marketing aimed at reaching new clients- Managed inventory, including re-orders, seasonal purchasing, and receiving goods
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Retail Sales Intern- Fashion JewelryNordstrom May 2011 - Aug 2011Seattle, Washington, Us- Exceeded departmental, store, and regional sales goals by over 20%- Performed managerial tasks such as merchandising, scheduling, and sales reports- Provided excellent customer service to a wide array of customer -
Sales AssociateVictoria'S Secret Sep 2008 - May 2011Columbus, Ohio, Us- Collaborated as part of a team to stock the sales floor and meet daily sales goals- Created, set, and maintained merchandise displays to effectively market new products and store promotions- Promoted corporate products such as the Victoria's Secret credit card -
Senior Marketing CoordinatorRetail Studies Organization Aug 2010 - Apr 2011- Managed a team in order to effectively market to members of the organization information about retail related events
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Consumer Products InternIndianapolis Motor Speedway Apr 2010 - Aug 2010Indianapolis, Indiana, Us- Managed between 13-16 different gift shops around the track during events.- Created merchandising plans for gift shops.- Supervised set-up and tear- down of shops. - Worked closely with buyers and assisted with merchandising of product.
Sonya Jones Skills
Leadership
Product Marketing
Multitasker
Open To Buy Management
Visual Merchandising
Consumer Insight
Social Media
Planning
Public Speaking
New Item Development
Retail
Trend Researching
Sales
Store Clustering
Product Planning
Product Launch Planning
Trend Analysis
Markdown Management
Communication
Negotiation
Merchandise Management
Item Analysis
Advertising
Merchandising
Tableau
Product Assortment Planning
Strategic Financial Planning
Fashion Buying
Fashion
Customer Insight
Marketing
Product Strategy
Microsoft Excel
Apparel
Product Management
Decision Making
Multi Channel Marketing
Management
Business Communications
Project Management
Product Development
Inventory Management
Problem Solving
Marketing Strategy
Driving Results
Analysis
Retail Buying
Sonya Jones Education Details
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Indiana University BloomingtonApparel Merchandising
Frequently Asked Questions about Sonya Jones
What company does Sonya Jones work for?
Sonya Jones works for Jack Archer
What is Sonya Jones's role at the current company?
Sonya Jones's current role is Director of Product Merchandising.
What is Sonya Jones's email address?
Sonya Jones's email address is so****@****ach.com
What is Sonya Jones's direct phone number?
Sonya Jones's direct phone number is (844) 257*****
What schools did Sonya Jones attend?
Sonya Jones attended Indiana University Bloomington.
What skills is Sonya Jones known for?
Sonya Jones has skills like Leadership, Product Marketing, Multitasker, Open To Buy Management, Visual Merchandising, Consumer Insight, Social Media, Planning, Public Speaking, New Item Development, Retail, Trend Researching.
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