Sonya Robson Email & Phone Number

Global

As the Head of Sales and Operations at Systal, I spearhead strategic initiatives to drive sales growth, maximize revenue, and expand business opportunities through effective networking and business development strategies. Leading a global dynamic team, I provide direction and guidance to ensure the achievement of departmental goals. Collaborating closely with senior leadership and board-level executives, I define sales objectives and established key performance indicators. My responsibilities encompass overseeing sales and marketing planning and forecasting processes, analyzing sales data and market trends, and optimizing sales processes to enhance efficiency and productivity. I foster a culture of continuous improvement and innovation, serving as a liaison between sales, marketing, finance, and other departments to facilitate cross-functional collaboration and alignment.

Glasgow City, Scotland, United Kingdom

Applying advanced project transformation and implementation expertise, I orchestrated the optimization of operational processes, driving substantial enhancements and guaranteeing precise execution to deliver targeted results at the highest directorial level. Consistently surpassing annual forecasts, I orchestrated year-on-year improvements in profit margins through meticulous strategic planning and execution. Effectively steering the onboarding process for 130 personnel across diverse locations, I cultivated a culture of low attrition and exemplary performance. Overseeing comprehensive aspects of performance management, including resourcing, capacity planning, strategic and operational planning, and the formulation of performance frameworks and reports, I ensured seamless alignment with organizational objectives and sustained excellence across all operational domains.

Glasgow City, Scotland, United Kingdom

As a driving force in a business-to-business corporate environment, I spearheaded the creation of a robust infrastructure tailored to meet the demands of emerging consumer legislation. This initiative not only ensured compliance with stringent FCA Regulations but also facilitated the smooth integration of a 50-member team to bolster our New Business endeavors.In addition to this foundational work, I played a pivotal role in securing funding partnerships vital for our start-up's success, leveraging strategic relationships with key stakeholders in the business community. This multifaceted approach underscored our commitment to operational excellence while strategically positioning us for sustained growth and success in the corporate landscape.

Glasgow City, Scotland, United Kingdom

Spearheaded the creation of innovative working practices and processes within the Personal Insolvency sector, establishing the company as the premier provider of Personal Insolvency solutions in the UK. Provided exceptional leadership, people management, and communication, consistently achieving targets in alignment with business forecasts.Led a team of 8 sales leaders across 3 locations, overseeing a dedicated staff of over 100, and consistently exceeding weekly, monthly, quarterly, and annual targets.

Glasgow City, Scotland, United Kingdom

Managed multiple campaigns, inbound and outbound, business to business and business to consumer, across UK and Ireland.Delivered high client success and outstanding performance with continuous client renewals and secured exclusive deals with some major companies/brands.