Senior Ux Researcher
Current
Oct 2024 - Present
AeroLeads people directory · profile
Sonya Shi Email & Phone Number
Senior UX Researcher
at
Frostbite
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior UX Researcher
Location
Greater Vancouver Metropolitan Area, Canada
Company size
Who is Sonya Shi? Overview
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Quick answer
Sonya Shi is listed as Senior UX Researcher at Frostbite, a with 112 employees, based in Greater Vancouver Metropolitan Area, Canada. AeroLeads shows a matched LinkedIn profile for Sonya Shi.
Sonya Shi previously worked as COO, Co-Founder, Lead UX Researcher at Kontech Insights and Senior UX Researcher at Kaizor Innovation. Sonya Shi holds Master Of Science (With Distinction), Multimedia (Design Psychology) from The Hong Kong Polytechnic University.
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Frostbite
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Profile bio
About Sonya Shi
I’ve been in the UX research industry for over 7 years, playing various roles driven by an entrepreneurial spirit and an innovation mindset. My journey has equipped me to enhance UX research by aligning it with business goals, strategic planning, and product teams. This multifaceted perspective has enabled me to transform user needs into actionable insights and to craft products centered around the user.
Current workplace
Sonya Shi's current company
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Frostbite
5 roles
Sonya Shi work experience
A career timeline built from the work history available for this profile.
Coo, Co-Founder, Lead Ux Researcher
We help Western companies validate product-market fit in Asia
Senior Ux Researcher
- Design research plans and lead UX research projects for clients to identify product innovation opportunities, enhancing market competitiveness and user satisfaction.- Deliver personas, user journey maps, mental models, and insight analyses to provide actionable guidance for product design and development.- Build and test prototypes and artifacts with users to maximize insights gained from research studies.- Scope and prepare research studies, creating detailed quotations to… Show more - Design research plans and lead UX research projects for clients to identify product innovation opportunities, enhancing market competitiveness and user satisfaction.- Deliver personas, user journey maps, mental models, and insight analyses to provide actionable guidance for product design and development.- Build and test prototypes and artifacts with users to maximize insights gained from research studies.- Scope and prepare research studies, creating detailed quotations to present and negotiate with product managers and C-level executives, aligning research objectives with business goals.Project involvement across various regional teams includes:- U.S.: Google (Software), Productive (Sales Management)- Australia: Moomoo (Investing and Trading)- Europe: Ford (Automobile)- Hong Kong: Puyi (Luxury Eyewear) Show less
Jan 2021 - Nov 2022
Ux Researcher/Designer
- Conduct generative research to validate product-market fit for clients targeting the China market, enhancing strategic entry and localization efforts.- Perform evaluative research through usability testing to pinpoint critical usability issues, guiding user-centered product design and development.- Collaborate closely with client teams, including lead researchers and product managers, to execute ethnographic research and contextual inquiries, while providing cultural insights.-… Show more - Conduct generative research to validate product-market fit for clients targeting the China market, enhancing strategic entry and localization efforts.- Perform evaluative research through usability testing to pinpoint critical usability issues, guiding user-centered product design and development.- Collaborate closely with client teams, including lead researchers and product managers, to execute ethnographic research and contextual inquiries, while providing cultural insights.- Facilitate design thinking workshops for SMEs, fostering innovation and creative problem-solving capabilities.- Design prototypes and web interfaces, managing the process from conceptualization to implementation.Work across various industries and scales, including featured projects for:- Software: Google (Software solutions), British Council (IELTS Tests)- Hardware: Combi (Baby Products), Bissell (Vacuum Cleaners)- Retail and E-commerce: The Lane Crawford Joyce Group (Luxury Department Store)- Design Thinking Workshop Training: Capsquare Asia Partners (Investment Company), Asia Miles (Travel and Lifestyle Rewards) Show less
Jun 2017 - Dec 2020
Design Intern
Dec 2015 - May 2016
Team & coworkers
Colleagues at Frostbite
Other employees you can reach at frostbite.com. View company contacts for 112 employees →
SF
Sean Finnegan
Colleague at FrostbiteAustralia
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BN
Bader Nasser
Colleague at FrostbiteKuwait
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MH
Martin Hag
Colleague at FrostbiteStockholm, Stockholm County, Sweden
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LN
Lisa Neal
Colleague at FrostbiteToledo, Ohio, United States
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EH
Emma Hesseborn Fagerholm
Colleague at FrostbiteGreater Stockholm Metropolitan Area, Sweden
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AA
Anne-Marie Alexandra Nicu
Colleague at FrostbiteBucharest Metropolitan Area, Romania
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IR
Ibarhim Ridah
Colleague at FrostbiteKuwait
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DC
Day Choi
Colleague at FrostbiteMelbourne, Victoria, Australia
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LB
Luc Blanchard
Colleague at FrostbiteMontreal, Quebec, Canada
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ML
Martin Lars Svante Johansson
Colleague at FrostbiteGreater Stockholm Metropolitan Area, Sweden
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Sean Finnegan
Colleague at FrostbiteAustralia
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BN
Bader Nasser
Colleague at FrostbiteKuwait
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MH
Martin Hag
Colleague at FrostbiteStockholm, Stockholm County, Sweden
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LN
Lisa Neal
Colleague at FrostbiteToledo, Ohio, United States
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EH
Emma Hesseborn Fagerholm
Colleague at FrostbiteGreater Stockholm Metropolitan Area, Sweden
View →
AA
Anne-Marie Alexandra Nicu
Colleague at FrostbiteBucharest Metropolitan Area, Romania
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IR
Ibarhim Ridah
Colleague at FrostbiteKuwait
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DC
Day Choi
Colleague at FrostbiteMelbourne, Victoria, Australia
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LB
Luc Blanchard
Colleague at FrostbiteMontreal, Quebec, Canada
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ML
Martin Lars Svante Johansson
Colleague at FrostbiteGreater Stockholm Metropolitan Area, Sweden
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3 education records
Sonya Shi education
Master Of Science (With Distinction), Multimedia (Design Psychology)
Exchange Student (Full Scholarship Under The National Scholarship Fund), Architecture
Bachelor'S Degree, Industrial And Product Design
FAQ
Frequently asked questions about Sonya Shi
Quick answers generated from the profile data available on this page.
What company does Sonya Shi work for?
Sonya Shi works for Frostbite.
What is Sonya Shi's role at Frostbite?
Sonya Shi is listed as Senior UX Researcher at Frostbite.
Where is Sonya Shi based?
Sonya Shi is based in Greater Vancouver Metropolitan Area, Canada while working with Frostbite.
What companies has Sonya Shi worked for?
Sonya Shi has worked for Frostbite, Kontech Insights, Kaizor Innovation, and Bosch Power Tools.
Who are Sonya Shi's colleagues at Frostbite?
Sonya Shi's colleagues at Frostbite include Sean Finnegan, Bader Nasser, Martin Hag, Lisa Neal, and Emma Hesseborn Fagerholm.
How can I contact Sonya Shi?
You can use AeroLeads to view verified contact signals for Sonya Shi at Frostbite, including work email, phone, and LinkedIn data when available.
What schools did Sonya Shi attend?
Sonya Shi holds Master Of Science (With Distinction), Multimedia (Design Psychology) from The Hong Kong Polytechnic University.
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