We help Western companies validate product-market fit in Asia

- Design research plans and lead UX research projects for clients to identify product innovation opportunities, enhancing market competitiveness and user satisfaction.- Deliver personas, user journey maps, mental models, and insight analyses to provide actionable guidance for product design and development.- Build and test prototypes and artifacts with users to maximize insights gained from research studies.- Scope and prepare research studies, creating detailed quotations to… Show more - Design research plans and lead UX research projects for clients to identify product innovation opportunities, enhancing market competitiveness and user satisfaction.- Deliver personas, user journey maps, mental models, and insight analyses to provide actionable guidance for product design and development.- Build and test prototypes and artifacts with users to maximize insights gained from research studies.- Scope and prepare research studies, creating detailed quotations to present and negotiate with product managers and C-level executives, aligning research objectives with business goals.Project involvement across various regional teams includes:- U.S.: Google (Software), Productive (Sales Management)- Australia: Moomoo (Investing and Trading)- Europe: Ford (Automobile)- Hong Kong: Puyi (Luxury Eyewear) Show less

- Conduct generative research to validate product-market fit for clients targeting the China market, enhancing strategic entry and localization efforts.- Perform evaluative research through usability testing to pinpoint critical usability issues, guiding user-centered product design and development.- Collaborate closely with client teams, including lead researchers and product managers, to execute ethnographic research and contextual inquiries, while providing cultural insights.-… Show more - Conduct generative research to validate product-market fit for clients targeting the China market, enhancing strategic entry and localization efforts.- Perform evaluative research through usability testing to pinpoint critical usability issues, guiding user-centered product design and development.- Collaborate closely with client teams, including lead researchers and product managers, to execute ethnographic research and contextual inquiries, while providing cultural insights.- Facilitate design thinking workshops for SMEs, fostering innovation and creative problem-solving capabilities.- Design prototypes and web interfaces, managing the process from conceptualization to implementation.Work across various industries and scales, including featured projects for:- Software: Google (Software solutions), British Council (IELTS Tests)- Hardware: Combi (Baby Products), Bissell (Vacuum Cleaners)- Retail and E-commerce: The Lane Crawford Joyce Group (Luxury Department Store)- Design Thinking Workshop Training: Capsquare Asia Partners (Investment Company), Asia Miles (Travel and Lifestyle Rewards) Show less