Sonya Smith Email and Phone Number
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Growth Producing Marketing Strategist & Go-to-Market Expert | Experienced in CPG & Pet Industries | Successful Differentiator of Brands & Products |A growth producing marketer experienced in creating and executing successful strategies for the consumer packaged goods and pet industries. A steward of progress, exhibiting a results-focused leadership style by fostering strong collaboration with all internal and external stakeholders to achieve goals. Creative, confident, fiscally accountable and well-organized leader, who coaches critical thinking to promote an impact-driving and problem-solving mindset. Customer-centric, research-savvy and analytically centered professional. Accustomed to interpreting data to reveal key insights and to identify growth opportunities for the creation of commercially relevant strategies and go-to-market plans. Compelling storyteller in the delivery of new business recommendations, communications and campaigns, offering differentiation, growth and profitability. Expertise: Strategy Development | Consumer Research | Brand Management | Category Management | Project Management | Integrated Marketing Campaigns | Profitability Maximization | Strategic Planning | Insights Based Decision-Making | Brand Positioning | Go to Market Strategies | CPG Experienced | Pet Industry Experienced | Strong Leader
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Sr. Category Development ManagerHill'S Pet NutritionLawrence, Ks, Us
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Halo - Sr. Brand ManagerBetter Choice Company (Bttr) Nov 2024 - PresentTampa, Fl, Us -
Sr. Category Development ManagerHill'S Pet Nutrition Nov 2022 - Dec 2023Topeka, Ks, UsImplemented a category growth mindset among internal and external stakeholders to drive mutual growth, plus spearheaded product prioritization within the organization's U.S. portfolio for the purposes of maximizing profit. Resource developer for the Retail Category Development Center of Excellence, a category and competitive intelligence library. Owner of the Category Vision Workshop facilitator training and strategic customer workshops. Established product rankings and optimization of the Hill's product portfolio, consisting of hundreds of products.
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Retail Environment Manager - Vet ChannelHill'S Pet Nutrition Jan 2020 - Nov 2022Topeka, Ks, UsLead in achieving commercialization excellence for the U.S. division's therapeutic business strategy. Generated U.S. retail environment strategies and ensured proper commercial execution for the therapeutic pet nutrition portfolio. Liaised between Marketing and Customer Development ensuring alignment in the commercial execution of designed strategies. Implemented continuous improvement of commercial policies, validated customer compliance and enforced policies.
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Senior Brand Manager - Hill'S Prescription DietHill'S Pet Nutrition Aug 2018 - Dec 2019Topeka, Ks, UsGenerated growth of U.S. pet nutrition product lines via B2B and DTC strategies activating the veterinary channel. Formulated and executed go-to-market and shopper marketing plans for product innovation launches. Accountable for profit and loss, advertising and promotional budgets for assigned products. Lead team in executing revenue growth management principles for the development of the brand growth plan.
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Director Of Retail MarketingBerry Global, Inc. Mar 2013 - Jul 2018Evansville, In, UsLed a team of ten in the retail commercialization of multiple product lines representing $200M in sales for a $7B plastics manufacturer. Elevated brands via marketing strategies driving growth in mass, grocery, club, hardware and home center channels. Introduced a research process yielding insights key in the delivery of consumer-centric strategies and products. Established higher retail relevance and manufacturing credibility with repositioned brands and new products. Resourced and implemented a new project management tool to streamline the go-to-market process. Presented new products and programs regularly to senior leadership and to retail buyers/merchants. -
Retail Brand ManagerBerry Global, Inc. Jun 2010 - Mar 2013Evansville, In, UsEstablished a streamlined go-to-market process improving the marketing team’s focus, collaboration and timeliness. Lead the creation of targeted marketing and portfolio strategies, resulting in reimagined brands and products. Applied retail branding principles and research expertise, relaunching assigned retail brands. Identified market segmentation opportunities elevating sales growth and expanding into additional channels.
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Customer Marketing Manager, Major AccountsKid Stuff Marketing Inc. 2006 - Apr 2010Implemented and executed strategies supporting custom program development for six major clients in the foodservice, education and entertainment industries. Improved customer satisfaction and extending partnerships year over year, focusing on customer strategy alignment. Elevated production and marketing credibility resulting in sales growth by account. Conceptualized, designed, and produced unique, customized kid’s meal entertaining solutions and toy premiums. Managed the total Major Accounts budget.
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Brand Manager / Assistant Brand Manager / Product Planner / Distribution Analyst – Multi CategoryPayless Shoesource Jan 1998 - Nov 2005Miami, Florida, UsBrand Manager, Athletics, Women’s Footwear and Accessory CategoriesBrand Manager, Canadian MarketAssistant Brand Manager – U.S. Hispanic, Puerto Rico, Teen, and Accessory CategoriesProduct Planner, Men’s Footwear CategoryMerchandise Distribution Analyst, Men’s Footwear Category
Sonya Smith Skills
Sonya Smith Education Details
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Pittsburg State UniversityMarketing
Frequently Asked Questions about Sonya Smith
What company does Sonya Smith work for?
Sonya Smith works for Hill's Pet Nutrition
What is Sonya Smith's role at the current company?
Sonya Smith's current role is Sr. Category Development Manager.
What is Sonya Smith's email address?
Sonya Smith's email address is so****@****ics.com
What is Sonya Smith's direct phone number?
Sonya Smith's direct phone number is +178583*****
What schools did Sonya Smith attend?
Sonya Smith attended Pittsburg State University.
What skills is Sonya Smith known for?
Sonya Smith has skills like Marketing, Retail, Brand Management, Forecasting, Strategy, Cross Functional Team Leadership, Management, Advertising, Project Management, Marketing Strategy, Product Development, Marketing Management.
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