Sonya West Email & Phone Number

United States

New York, New York

• Collaborate with UK and Hong Kong teams to ensure campaigns are set up properly and launched on time
• Troubleshoot website, delivery, and campaign performance issues
• Facilitate weekly meetings with UK and Hong Kong teams to discuss performance and status of digital campaigns as well as future business deals
• Oversee display and video campaigns for various brands within GAM & FreeWheel ad servers
• QA creatives (third party & site served) to ensure they align with company specs and standards
• Create client test pages, enabling them to troubleshoot and ensure all components are rendering properly

Fort Lee, New Jersey

• Collaborate with cross-functional teams to ensure that client’s demands are met
• Acts as point of contact for clients to communicate their goals and deadlines for campaigns
• Oversee the intake, production, and deployment of client’s display, social, and email campaigns
• Pull reports from The Trade Desk or Facebook Business Manager to report campaign performance, track campaign progress, and scheduling
• Check reports and send reports to clients and provide feedback on how to optimize/ increase engagement for future campaigns

Fort Lee, New Jersey

• Set up and manage advertising display and social campaigns for clients using The Trade Desk and Facebook Business Manager
• Manage workflow and communication with internal Bridge Marketing departments to ensure that deadlines are efficiently and consistently met
• Identify ways to streamline the campaign workflow. Recognize and push more efficient ways to work for opportunities in automation
• Debug and troubleshoot issues with campaign delivery and performance
• Screen incoming creative according to ad server specs and technical requirements

Greater New York City Area

• Act as liaison with media planners, creative agencies and publisher sites regarding planning, tracking, scheduling and delivery of campaigns
• Maintain relationships with third party ad companies and vendors such as: Nielsen, Sizmek, MOAT, and Double Click Manager
• Coordinate with planning team the scheduling, production and implementation of online advertising campaigns
• Manage over 60+ brands under the Nestle company

• Conducted primary market research to better understand client needs
• Presented energy reduction plans that saved prospective clients money on their current costs
• Prospected for new business client opportunities
• Liaised between corporate headquarters in Irving Texas

• Managed marketing team of four in promoting new shoe brand and its business model of investing 20% of profits to help launch small business on social media using Instagram platform
• Expanded brand awareness in target demographic of 6000+ college students on TCNJ campus

Jersey City

• Collaborated with team comprised of institutional trader, sales trader, and marketing team
• Researched and produced stock analysis on several companies in various industries, including athletic apparel, beverages and brewing, and consumer foods
• Created and presented formal research findings to twenty members of sales management team
• Participated in daily morning calls

Bachelor Of Science (B.S.), International Business

International Business

Education record