I am a passionate digital strategist, with 25 years of international online marketing experience. I specialize in new customer acquisition and experiences across channels. Research has confirmed that customers don't use just one device or review your owned channels once. They are constantly redefining their needs and confirming your product is the best solution for them. I strive to understand the customer journey, touch-points and behaviour(s) to efficiently deliver messages, in the right context, at the right time. I've had a great deal of success converting potential customers to customers, lead nurturing for future growth and helping to reconfirm that existing customers have made the right choice by working with technology to adjust messaging for each in-bound or out-bound touchpoint including search, display, etc... To better align with delivery of content based on consumer's needs, I work to delve into data and deliver valuable insights. These insights allow me to create well-structured multivariate testing models - one such model achieved a 300% lift of aggressive acquisition targets in a short period of time.