Sonya J Email and Phone Number

Empowering the teams responsible for building and scaling distribution and revenue growth through partnerships. Teams manage franchise distribution, inbound referral partners, strategic industry-focused and specialized/niche vertical partners. The Channel Partnerships team is tasked with generating revenue, leads and new customer growth through partners, with emphasis on lead health (strong conversion). We are also responsible for testing and building into new indirect revenue streams.

Advise startup & scaleup founders and their teams in my areas of expertise, including Partnerships (Full Cycle), Partnerships hiring and GTM Strategy

Founded in 2008, this group of travel and hospitality industry female professionals are a community of like-minded women coming together to collaborate and coordinate. Executive women in travel, tourism and hospitality continue to professionally evolve, however, there is still a wide gap between the number of women who occupy the top spots at companies, boardrooms and conferences. It is great to see how the group has evolved over the years and grown to more than 12,000 globally. I'm excited to represent DISH as the first Corporate Founding sponsor of TIEWN as well as head up and launch their mentorship committee.

Key Accountabilities:● Responsible for managing a team that maintains all business activities in North America for a worldwide Graphic Design company● Relied upon as face of the business for this region while also maintaining all finances and relationship building across North America

Lead GTM sales strategy for Commercial ServicesRun BMS with teams to deliver on goalsManage, motivate, coach, and lead Commercial team Work closely across marketing and operations to drive strategy and business execution.Create sales programs and sales plays to drive business based on opportunity analysis. Close collaboration with Commercial BU on sales strategy and playsEnhance & drive the team to execute on services sales transformation projectsDesign and build processes and tools to enable Commercial sellers to sell services and solutionsCreate the strategy and work closely to ensure Commercial needs on training and sales competencyStrategic leader for executive reviews

Key Accountabilities:● Responsible for providing leadership to 4 direct report remote personnel aimed at driving sales and marketing for 5 strategic lines of business; includes training, career development and performance evaluation● Relied upon to empower data-driven strategic plans with accurate forecasting, detailed reporting and insightful data analytics; consistently manages KPIs and tracks progress to ensure stakeholders remain well informed● Contributes expert sales guidance to elevate performance outcomes and ensure alignment with best practices● Empowers sales opportunities and marketing continuity by highly effective campaigns, content and assetsKey Accomplishments:● Built entire Sling and AirTV lines of business within satellite Retail channel; diligently grew LOB’s by 148% and 200% respectively; skillfully supported Local Retailers’ business health by diversifying their sales marketing efforts to grown within a declining Pay-TV market● Efficiently planned and executed 6 strategic events for new product line; contributed onsite representation for 4 of the 6 events, which includes driving the top-selling event; created processes and how-to guides for product events that have been implemented into all events● Created and implemented highly effective nationwide sales programs/contests to motivate personal and drive sales revenue, which have directly correlated to improved YOY enterprise sales● Flourished in role as Senior Account manager and was subsequently promoted to Sales Manager ● Thrived in role as International Account Manager and was promoted to Senior Account Manager

Key Accountabilities:● Responsible for providing leadership to 16 direct report personnel; included scheduling, training, career development and performance evaluation ● Relied upon to develop and execute strategies while navigating a rapidly changing market space while continuing to drive revenue, profitability and budget performance● Diligently ensured alignment with all branding standards, corporate guidelines and operational requirements● Contributed effective succession planning while shaping the next generation(s) of leadership● Cultivated a customer-centric environment with an engaging, knowledgeable staff dedicated to creating valued customer experiencesKey Accomplishments:● Recognized for leading the store with the highest sales in the district, as well as the highest member growth● Skillfully created and revised both short and long-term business plans to capitalize on all revenue earning opportunities, cost controls and margin growth while combating a dramatic market shift