Sonya Terry Email & Phone Number

Longview, TX, US

Austin, Texas, US

• Led global comprehensive review of email and in-app programs, processes, and templates perbrand. Developed and prioritized strategic roadmap, created branded templates and automationscovering entire customer lifecycle.
• Partnered with creative team to develop and implement standardized email templates per brand,create process guidelines and SLAs, decreasing time from concept to launch 55%.
• Assessed 5 brands for gaps in automations in lead nurture, trial, and retention, working cross-functionally to prioritize and deploy campaigns to increase conversions, engagement, andretention throughout lifecycle.

Dallas, TX, US

• Managed email team, prioritized and scheduled email campaigns for 40+ product lines, and built integrated online experiences to increase engagement in the channel. Recommended process efficiencies to reduce systems.
• Led strategy and established benchmarks and roadmap utilizing Eloqua to build holistic experiences that helped customers have a seamless email experience across TI, while increasing engagement 30%.
• Reduced the number of systems deploying transactional and subscription-based emails.

Dallas, TX, US

• Constructed email channel processes and implemented new content marketing platform to work alongside email platform. Collaborated with priority product lines to develop and implement automated campaigns.Selected.
• Implemented a new content marketing platform reducing email SLA by 50%, including creating new workflows, processes, and templates.
• Developed automated email campaigns increasing audience reach by 60% and conversions by 250%.
• Created and implemented optimization process for the channel.

Dallas, TX, US

• Created and executed marketing and promotional strategies for company’s new online store to grow online customers and expand revenue growth. Created strategic campaigns for abandoned carts, guest checkout, and payment.
• Expanded online revenue growth by creating and implementing global promotions, marketing, cross-channel, online, and branding strategies for online buying experience.
• Created strategic campaigns for abandoned carts, guest checkout, and payment options; enhanced account creation processes and subscription programs, increasing number of online customers 10%.

Dallas, TX, US

• Served as primary consulting partner to the business, responsible for developing a digital marketing strategy that influenced customer action toward revenue in direct support of business, product line, and marketing.
• Improved digital storefront through traffic analysis, site and findability enhancements for a 30% increase in content conversions.
• Defined and executed product category and technology programs that build thought leadership.

Dallas, TX, US

• Transformed communications and product marketing strategies while helping TI to achieve 2x the industry growth rate in automotive market. Maintained budget. Developed product marketing strategies to achieve growth..
• Increased liaison with legislators, government officials, and policy makers, staging TI as a thought leader and increasing engagement in automotive category 25%.
• Managed communications to promote the automotive sector internally and externally while helping TI achieve two times the industry growth rate in the automotive market.
• Introduced 40 industry-changing products to families and solutions for the automotive sector.
• Increased customer access and decreased time to market by marketing reference design campaigns and increasing conversions by 33%.

Dallas, TX, US

• Rebranded product line for health, fitness, and wearables to reach beyond the hospital. Selected accomplishments:
• Renamed and rebranded product line and increased brand awareness and online conversions within product category 40%.

Dallas, TX, US

• Charged with creating first/earliest strategic marketing plans for promoting automotive category. Accountable for increasing tool usage conversions and making online tools easier to navigate.Selected accomplishments:
• Developed global strategies and programs for automotive organization and increased design tool usage 15% through executing strategic vision.

Dallas, TX, US

• Managed $1M budget. Relaunched 3 brands by developing strategic plans through mass merchants, incentive and duty-free programs, small chains, and independent jewelers.Selected accomplishments:
• Introduced and managed marketing initiatives, media campaigns, trade shows, media events, social media outreach, marketing and web collateral increasing engagement by 45%.

Denton, Texas, US

• Changed culture to promote medium-duty trucks rather than only custom-ordered Class 8 tractors. Collaborated with dealers to carry inventory of appropriate trucks for their region and market. Delivered sales.
• Championed implementation of manufacturing changes; resulting in option reduction of 15%. Reduced base model cost by $400.
• Coordinated introduction of hybrid-green products into targeted programs.

Lewisville, Texas, US

• Marketing Services Manager, 2003-2005Managed $10M budget. Recruited and trained 4 direct reports. Directed marketing and communications initiatives for 3 brands across retail, distribution and architectural channels..
• Reduced program’s time-to-market and administrative costs by consolidating marketing infrastructure from 3 offices to 1.
• Increased productivity and reduced costs by restructuring in-house and outsourced functions.
• Saved 45% in printing costs by introducing new print technologies. Reduced inventory monitoring time by 50%.Other roles:Marketing Communications Manager, Commercial Products, 2000 – 2003Marketing Communications.