Sonya Moste Email & Phone Number

Florida, United States

Deerfield Beach, Fl

Responsible for the development, introduction and life cycle management of crack isolation and sound mitigating membranes related to flooring installations, as well as radiant-floor heating.

West Palm Beach, Florida Area

• Key Achievement: Write stories about businesses and CEO’s that are published monthly in the Palm Beach Post Business Dashboard which members have reported help grow their business and generate leads;• Through personal marketing consultations with business members, develop customized marketing strategies that positively impact members’ bottom line while also increasing retention rates for the Chamber;• Responsible for all aspects of marketing, event planning and public relations including manage two employees.

Deerfield Beach, Fl

• Key Achievement: Conceptualized and commercialized a line of clear, plastic bowls used by Publix today in their produce departments for cut-fruit and premade salads. Estimated sales of $25 million annually.• Lead the Marketing lifecycle process for designated brands including; oriented polystyrene clear hinged and two-piece trays (StayLock, ClearPac, Showtime), PET cups (Conex Classic), polypro cups (Conex ClearPro) and OPS bowls (PresentaBowls). • Managed the entire product development process from market research to prototyping to launch for PresentaBowls and StayLock.• Provided specs to engineering and approved CAD drawings, approved 3D prints, prototypes and production samples.• Developed SKU naming/coding recommendations. • Increased manufacturing efficiency through product sales research, eliminated SKU duplications as a result of the 2012 Solo Cup Company acquisition.• Developed training materials, PowerPoint presentations and webinars for the purposes of training an international sales force on product features, advantages and benefits. Also provided training on the custom print process.• Functioned as the information hub for designated brands. As the main point of contact for the sales people with regards to particular products/brands, produced sales reports using SQL/AS400, conducted competitive analysis and helped respond to RFP’s.• Worked closely with and provided strategic guidance to the marketing and graphics department on product literature, logo development, carton/sleeve graphics, brand positioning, videos, photography, etc.• Recommended carton pack strategies.• Monitored environmental misinformation in the media and communicated facts to the international sales force.Also worked for Dart Container between 1996 - 2001.

Atlanta

• Key Achievement: With an operational budget of $8 million, was a member of the agency’s senior team that left a legacy that continues to transform Atlanta today into a world class city attracting jobs and investment - securing the city’s economy for future generations. Through the use of tax increment financing, Invest Atlanta issued $550 million in bonds that sparked more than $3 billion in investment in Atlanta during our tenure;• Created the agency’s first internal marketing department. Provided strategic communications and media relations support to six internal clients including the Department of Commerce, Tax Increment Finance Department, the Housing Finance Department, Mayor’s Office of Communications, Atlanta BeltLine Inc., and the McPherson Research Park;• Led an external team of six volunteers to integrate tourism messaging across 100 public and private organizations, helped launch the first city-wide branding campaign that resulted in an increase of hotel room nights from 59% to 65%;• Published a monthly e-newsletter, Pulse of Progress, and grew the email database from 1,000 to over 50,000 email addresses. Developed the editorial calendar. Increased agency’s transparency and trust among the public;• Successfully placed over 100 stories in national and local publications that generated over $1.4 million in annual PR value;• Managed people (journalist, admin, research economist, webmaster), set annual goals and expectations, conducted performance audits and hired staff; • Developed content for digital, print, email or print marketing campaigns;• Published statistical data and tracked the city’s key economic development indicators;• Conducted policy research, authored white papers, wrote speeches for the Mayor.

AGL Resources is a Fortune 500 size energy company serving 4.5 million natural gas consumers in the US with $3.9 billion in operating revenue. They have utility operations in Georgia, New Jersey, Virginia, Florida, Tennessee, Illinois and Maryland.• Key Achievement: Implemented the Energy Wise Rebate Program as a customer retention/loyalty program that resulted in over 12,000 consumer appliance rebates redeemed and realized a pay back of less than three years; • Partnered with major big box retailers such as Lowe’s, Sears, hhgregg and the Georgia HVAC community; • Developed and executed marketing strategies that created brand awareness and loyalty among end-use residential & commercial customers and builders/developers, as well educated influencer channels such as realtors and HVAC dealers.

Deerfield Beach, Florida

Ba, Political Science

Aa, Chemistry