Sonya Sokolash Email & Phone Number

United States

Portland, Oregon

Portland, Oregon Area

• Increased engagement across the platform by creating user friendly products and designs that drive repeat usage. • Drove the vision, roadmap, and strategy of digital health and wellness products by gathering product requirements and collaborating with key stakeholders. • Designed and user tested a lifestyle product that would drive daily usage in 90% of users.• Skilled in writing Agile user stories, epics, and creating the user experience to achieve product milestones.• Utilized behavioral economics concepts to drive behavior change and build habits.• Fostered a user first mentality across the organization that enhanced the experience of the overall product.• Led multiple brainstorm sessions with the UX team to produce user focused concepts.• Ensured that the designs are based on product requirements and met business goals.• Communicated design process and design decisions to key stakeholders.• Gave and solicited feedback from other designers to create a cohesive style and experience for the product.

Portland, Oregon

• Conducted user research using survey tools, and in house interviews to gain insight in product features and experience.• Incorporated user data to drive design decisions to enhance the product’s experience.• Worked daily across a cross functional team with other designers, product owners, engineering, QA, and marketing.• Reported findings of competitor benchmarking and evaluation of industry solutions.• Produced wireframes, user flows, interaction and high fidelity design deliverables utilizing Sketch app and prototyping tools such as Invision and Proto.io.

Portland, Oregon Area

• Launched four e-commerce sites in a three months that increased brand awareness and product sales. • Implemented a design process by developing mood boards, wireframes and high-fidelity design options to engage customers.• Applied user experience knowledge and collaborated with team members to create impactful responsive digital experiences.• Created the functional requirements for developers to execute on a variety of sites. • Assessed priorities, managed timelines, and delegated tasks to team members in a deadline- driven environment while maintaining a calm and assertive pose.

Portland, Oregon Area

• Website designs, eblasts, wireframes, logo designs, retail graphics and print items.• Clients include: Nike Golf, Nautilus Inc., R2C Group, Digital Pulp, Subtext Digital and Con-way Freight.

Greater New York City Area

• Digitally executed materials on 17 websites through creative design and UX.• Primary visionary for the redesigns of Shape, Men’s Fitness and AMI corporate sites based on UX/UI and content.• Implemented brand integrated marketing experiences for multinational companies like Nike, Merrell, NFL, Secret, and Gillette.• Managed and trained design team while maintaining production timelines.• Created wireframes, retouched images, and optimized tools for the web.

Greater New York City Area

• Implemented and designed static/flash website banners, website design, email marketing campaigns and on-line advertising.• Recreated the layout/design from creation to completion of the new Michael C. Fina website.• Produced the new design of the Michael C. Fina corporate division website. • Retouched images of high-end product and lifestyle for online and print.• Responsible for creative conception and production of logos, marketing materials and print ads.

Greater New York City Area

Graphic Artist at JP Morgan• Designed and updated marketing collateral such as invites, newsletters, posters and pitch books for client.• Worked under tight deadlines to develop design concepts and over-see the production process. Web & Production Coordinator at AJLI• Produced, proofread and managed online content for AJLI websites. • Produced website and print design elements for distribution. • Assisted with electronic communication efforts including producing email blasts, e-newsletters, and newsfeed.

Dallas, Texas

• Conceptualized and interpreted creative briefs to create print ads, logos, and packaging designs.• Managed projects from creation to completion and delivered presentations of final artwork to clients.• Directed photo shoots, retouch photos, and create promotional images.

Dallas, Texas

• Utilized CS3 to create layout and design of various pieces including newsletters, invitations, logos, and flyers. • Managed relationships with clients through entire project process including client contact, price quoting, sending proofs and delivery.• Maintained a heavy project load to ensure quality and deadlines were met.