Sonya Sokolash Email & Phone Number

United States

Portland, Oregon

Portland, Oregon Area

• Increased engagement across the platform by creating user friendly products and designs that drive repeat usage.
• Drove the vision, roadmap, and strategy of digital health and wellness products by gathering product requirements and collaborating with key stakeholders.
• Designed and user tested a lifestyle product that would drive daily usage in 90% of users.
• Skilled in writing Agile user stories, epics, and creating the user experience to achieve product milestones.
• Utilized behavioral economics concepts to drive behavior change and build habits.
• Fostered a user first mentality across the organization that enhanced the experience of the overall product.

Portland, Oregon

• Conducted user research using survey tools, and in house interviews to gain insight in product features and experience.
• Incorporated user data to drive design decisions to enhance the product’s experience.
• Worked daily across a cross functional team with other designers, product owners, engineering, QA, and marketing.
• Reported findings of competitor benchmarking and evaluation of industry solutions.
• Produced wireframes, user flows, interaction and high fidelity design deliverables utilizing Sketch app and prototyping tools such as Invision and Proto.io.

Portland, Oregon Area

• Launched four e-commerce sites in a three months that increased brand awareness and product sales.
• Implemented a design process by developing mood boards, wireframes and high-fidelity design options to engage customers.
• Applied user experience knowledge and collaborated with team members to create impactful responsive digital experiences.
• Created the functional requirements for developers to execute on a variety of sites.
• Assessed priorities, managed timelines, and delegated tasks to team members in a deadline- driven environment while maintaining a calm and assertive pose.

Portland, Oregon Area

• Website designs, eblasts, wireframes, logo designs, retail graphics and print items.
• Clients include: Nike Golf, Nautilus Inc., R2C Group, Digital Pulp, Subtext Digital and Con-way Freight.

Greater New York City Area

• Digitally executed materials on 17 websites through creative design and UX.
• Primary visionary for the redesigns of Shape, Men’s Fitness and AMI corporate sites based on UX/UI and content.
• Implemented brand integrated marketing experiences for multinational companies like Nike, Merrell, NFL, Secret, and Gillette.
• Managed and trained design team while maintaining production timelines.
• Created wireframes, retouched images, and optimized tools for the web.

Greater New York City Area

• Implemented and designed static/flash website banners, website design, email marketing campaigns and on-line advertising.
• Recreated the layout/design from creation to completion of the new Michael C. Fina website.
• Produced the new design of the Michael C. Fina corporate division website.
• Retouched images of high-end product and lifestyle for online and print.
• Responsible for creative conception and production of logos, marketing materials and print ads.

Greater New York City Area

• Graphic Artist at JP Morgan
• Designed and updated marketing collateral such as invites, newsletters, posters and pitch books for client.
• Worked under tight deadlines to develop design concepts and over-see the production process. Web & Production Coordinator at AJLI
• Produced, proofread and managed online content for AJLI websites.
• Produced website and print design elements for distribution.
• Assisted with electronic communication efforts including producing email blasts, e-newsletters, and newsfeed.

Dallas, Texas

• Conceptualized and interpreted creative briefs to create print ads, logos, and packaging designs.
• Managed projects from creation to completion and delivered presentations of final artwork to clients.
• Directed photo shoots, retouch photos, and create promotional images.

Dallas, Texas

• Utilized CS3 to create layout and design of various pieces including newsletters, invitations, logos, and flyers.
• Managed relationships with clients through entire project process including client contact, price quoting, sending proofs and delivery.
• Maintained a heavy project load to ensure quality and deadlines were met.