Sonya Zhang Email & Phone Number

On secondment from BCG

Washington Dc-Baltimore Area

Washington Dc

Washington D.C. Metro Area

Greater Boston Area

Grew the number of partnerships on the affiliate channel by 40% and increased engagement by generating 100+ new creative assets, launching outreach strategies, fostering high-touch partnerships, and securing feature placements.Evaluated the profitability of discount-based work benefit programs by analyzing CPAs, redemption rates, and customer behavior.Researched and identified the effect of different linking strategies on SEO rankings and introduced a process to directly track revenue driven from specific PR-secured stories.Created copy and designs for the re-launch of social media display advertising.

Long Island City, New York

Modeled effectiveness of promotions and loyalty programs and made recommendations on future promotional strategies that helped to improve gross profit margin of promotional sales by 10%.Analyzed the cost and effectiveness of make-goods on customer SHOP return rates and modeled return rate trends over time to recommend targeting specific segments of customers in future retention efforts.Created an operational and financial plan which analyzed competitors, investment needs, product pricing, and key risks and dependences for expansion into a new business segment.Analyzed historical data to model seasonality of price, demand, and membership of the "Try Then Buy" program to create a better understanding of revenue and program growth overtime in comparison to overall customer base.