Finalist, Leicester Startup Accelerator Program (Rebranded from Baakki to Ausem)As the founder of Ausem, I lead the development and launch of a mobile app, successfully completing MVP testing while overseeing the project from concept to execution. My role involves conducting market research and analyzing the target audience's needs to refine the product offering. I pitch the business concept to investors and partners, adjust the unique selling proposition based on user feedback and testing, and create targeted marketing strategies within a limited budget. I also engage with investors to secure funding by highlighting market potential, while managing the entire project lifecycle. Additionally, I collaborate with developers to ensure brand alignment and user-centric design.Achievements:Selected as a finalist in the Leicester Startup Accelerator Program, presenting to a group of investors.Signed up 25 vendors to the platform within 3 months.

Manages a team responsible for postgraduate doctors study leave and center administration while leading quality improvement initiatives. Leads projects aimed at updating Medical Education web pages to improve user experience. Develops communication materials that maintain brand consistency and boost event sign-ups. Additionally, manages the Dental program for the trust, collaborating with NHS England (NHSE) to design and implement regional dental courses.Achievements:Implemented a new study leave process incorporating technology, reducing the average claim reimbursement time from three months to oneIdentified inefficiencies in centre administration using a quality improvement framework and executed solutions that streamlined processes, resulting in a 90% decrease in employee time spent centre admin tasks.

Lift Installation and Maintenance Company, UAE: Currently consulting for a UAE-based lift installation and maintenance company, managing the transition of their entire administration process to a mobile application. This includes implementing employee clock-in/clock-out functionality, time tracking, creating timesheets, payroll calculations, and documentation, ensuring efficient and streamlined operations.Stationery Company, UAE: Consulted for a stationery company, leading efforts in keyword research, keyword analysis, SEO recommendations, and optimizing Google Maps presence.Café, Kerala: Responsible for the marketing strategy of a café based in Kerala, focusing on influencer marketing, social media management, and promotions. Led collaborations with influencers, resulting in significant engagement, with some reels reaching 0.5 million views. Managed a remote team of seven, overseeing product additions and optimization based on customer preferences. Achieved recognition as the top restaurant on a leading food delivery app and ranked second on Google Maps for shawarma and burger cafés in the region. Successfully and dynamically grew the café’s social media following to 2000 in a short period.

Developed and executed brand strategy for Gyproc plasterboard brand, creating targeted marketing campaigns for sectors and products. Identified opportunities for new products and product optimization through market research, collaborated with agencies to ensure brand message consistency, and managed campaigns across traditional and digital channels. Delivered campaigns on time and within budget, analyzing KPIs and ROI, while ensuring alignment and clear communication among stakeholders.Achievements:Earned the "Employee of the Month" award in December 2019 for the successful execution of the Gypsum Trophy 2020 awards and British Gypsum's participation in Jewson's Live Exhibition 2019.Developed new buyer personas for all of Gyproc's target audience groups.Created a 3-year marketing campaign plan aligned with the group's overall strategy.

Collaborated with global and regional marketing teams to develop customized marketing plans for specific business units, driving brand initiatives and creating innovative campaigns aligned with customer needs. Provided ongoing marketing support for Hempel retail stores and represented the Marketing team in regional and global brand meetings. Led the coordination of key events, including seminars, exhibitions, and meetings, while part of the cross-functional teams in product development, overseeing both launch campaigns and post-launch performance.Delivered marketing presentations to senior management in Qatar and produced detailed reports for regional teams. Additionally, I was responsible for managing the marketing budget for Qatar and Oman business units, and oversaw channel and brand management projects across the Middle East East (MEE) region of Hempel.Achievements:Successfully launched the new group brand identity across all communication channels.Developed the "Made in Qatar" integrated marketing campaign during the Qatar diplomatic crisis, resulting in sales growth from QAR 82 million to QAR 105 million.Led channel marketing initiatives that doubled sales within three years.Introduced the 2018 "Hala Thailand" Trip Scheme, achieving a 50% YoY growth in Qatar retail.Launched the Hempel Winter League in Q1 2019 as an incentive scheme, increasing revenue by QAR 400,000.

Completed this internship as part of the In-Company Project for my MBA, where I designed business models for various startup ideas within the company. Conducted market research and submitted a comprehensive feasibility report, assessing the company's potential for growth. Additionally, I developed a range of marketing collateral to support ongoing marketing efforts.Achievement:Received distinction for the report and was the top scorer in the In-Company Project at De Montfort University.