Soodeh Farokhi Email & Phone Number

Toronto, On, Ca

Montreal, Quebec, Ca

Nakisa is a global leader in Workforce Planning (HR), Lease Accounting (FIN), and Real Estate (RE) Management software, delivering cloud-native SaaS solutions for large enterprises with four global offices and over 300 employees.• Led Product, AI and Content vision and strategy across the company in alignment with the company business objective. • Launched three new product portfolios for the company with a cohesive and solid story and vision. • Driving product-led company transformation, aligning all functions around the product.• Led product vision, strategy and execution for HR, FIN, RE and Platform product lines.• Launched the Platform LoB; expanded the FIN LoB into two lines for 3X TAM growth; IWMS and Accounting.• Established a high-performing product department with 30 PMs (general, platform, content) and UX Designers; and four senior product leaders as direct reports; 6X team expansion.• Implemented modern product management methods, e.g., continuous discovery/delivery.• Led the UX Design System strategy and execution for all product lines; led to a global and consistent user experience. • Supported M&A decisions, leading vendor briefings, and refining market positioning for all LoBs in collaboration with strategic partners. • Spearheaded One Branch initiative, integrating all legacy/ acquired products into our unified cloud platform as SaaS. • Launched the APM program for an internal talent pipeline, led to 30% internal hire increase.• Orchestrated the first Nakisa's Product Week event, fostering innovation and cross-functional collaboration.

Montreal, Quebec, Ca

• Revamped HR product portfolio with a new vision and strategy expanding into Workforce Planning. • Defined the initial product portfolio GTM and pricing strategy, led to the first $0.5M ARR deal. • Established a customer-centric, product-led culture, and a strong team of PMs and designers. • Aligned and directed strategies for HR teams, reporting directly to Nakisa's founder and CEO. • Optimized processes operations among product managers, Sales, Support, Onboarding, and R&D. • Fostered a close relationship between PMs and customers, enabling continuous product discovery. • Introduced the first company UX design system via a partnership with an external UX agency. • Executive sponsor for core HR customer accounts, influencing strategic deal closures. • Developed SaaS pricing/licensing strategy for HR's current and future product portfolio.

Montreal, Quebec, Ca

NEXT AI is a leading accelerator program designed to empower entrepreneurs and innovators leveraging artificial intelligence to solve global challenges. It provides access to world-class resources, including funding, mentorship, education, and a thriving ecosystem of AI-focused startups. By fostering innovation and supporting the commercialization of cutting-edge AI technologies, NEXT AI helps build impactful businesses that shape the future.

North Vancouver, British Columbia, Ca

Castofly is a B2B video creation SaaS platform tailored for software organizations. It's similar to a reimagined Google Slides but for video content, enabling teams to easily create and update training videos. With software products always changing, training videos should keep up too.

Los Angeles, California, Us

Happly.ai is a SaaS platform, catering to both B2B and B2C markets, revolutionizing the opportunity application process for entrepreneurs using AI. It empowers business owners to optimize approvals and minimize refusals, transforming the way opportunities are found and qualified.

Montreal, Quebec, Ca

Founded in 2016, C2RO is an award-winning and VC-backed enterprise software company offering privacy-aware AI-powered video analytics leveraging the existing security cameras for GDPR-compliant solutions. Serving commercial real estate, smart cities, transportation, and public safety via a B2B SaaS business model. • Founded the company, secured the initial $0.4M investment with a strong business model - team. • Led the product and engineering teams and closed over half of the total company ARR. • Led company product vision/ strategy and hired over 70% of company employees incl. the CEO. • Co-raised over $6M in financing via VCs and angel investors, managing investors with the CEO • Closed strategic partnerships with SAP, IBM, and Telefonica, executing joint Go-to-Market. • Co-led GTM and business model for new market segments alongside the CEO. • Closed significant tier-1 deals such as Circle-K led to strategic rollouts in the US and CA. • Led technology and product roadmap, IP portfolio (5 patents) and all data privacy compliance certifications. • Directed product and marketing strategy, building and managing the TAB incl. tier 1 Profs. • Supervised tech stack, architecture, and software toolset with the VP of Eng.

Montreal, Quebec, Ca

- Observer Member of the Board of Directors (May 2019 - Oct 2021) - Member of the Board of Directors (March 2018 - May 2019)

Montreal, Quebec, Ca

LatenceTech provides a cloud and AI-based solution for 5G URLLC, offering real-time network monitoring, advanced analysis, and key indicator presentation. Tailored for mobile operators, it introduces a novel approach to monetize 5G connectivity for B2B industrial customers.

iPype is an AI-driven enterprise SaaS platform revolutionizing sewer pipeline inspection. Using computer vision, it automates assessments, delivering faster, more cost-effective, and accurate data for asset managers evaluating underground infrastructure.

Montreal, Quebec, Ca

TandemLaunch is an incubator and VC specializing in commercializing early-stage tech start-ups with a focus on unique founders possessing both entrepreneurial spirit and full domain expertise. • Launched C2RO, an award-winning startup, the first-world's commercial cloud robotics company. • Secured the initial $400K investment, defined the business model, product vision and roadmap. • Defined and built the first MVP product and showcased it at CES 2017 for the first time. • Built a team of 7 core members in less than 1 year, led the entire product development cycle. • Developed a GTM strategy, closed a strategic partnership deal with a major robotics manufacturer. • Positioned C2RO among the top 5 cloud robotics companies globally alongside Amazing & IBM.

Tehran, Ir

Founded in 2011, SOEA was the first research industrial institute in Iran to offer services for business process automation using SOA and enterprise architecture. • Co-founded the company, built the team and business model, defined and marketed the services. • Developed an enterprise SOA adoption platform to automatically assess organization readiness. • Managed software products/projects, overseeing requirements, team communication, and deliverables. • Led the inaugural enterprise SOA readiness program for large enterprises and organizations. • Led the A to Z of the first product for automating business processes of a Uni using WCF and BizTalk Server Tech.

Tehran, Tehran, Ir

PeykAsa is a telecom-focused enterprise software company with 200+ employees, leading in the Middle East's cellular network SMS and operation center services. • Managed a team of 5 software engineers for the entire development cycle for 2 flagship products. • Led product roadmap and weekly team planning, reporting directly to the CTO. • Analyzed telecom protocols to address any functional and non-functional requirements. • Established support, test, and analysis processes for two flagship products of the company. • Cross-functional collaborations to provide a satisfactory customer experience.

- Speaker, WIP Toronto, The power of soft skills for product management career path, CA, Nov’24- Speaker, Product-Led Transformation Insights for CPOs, Executive Edge Program, WIP, US, Ap'24- Podcast Interview, Rising Tide, US, Nov'23- Podcast Interview, Ground-Up Governance, CA, July'23- Podcast Interview, Ordmen, UK, July’23- Panel Speaker, The Forum, People and Leadership, CA, Jun'23- Interview, WIL DEI Advisory Committee Spotlight, CA, Mar'23- Speaker, Entrepreneurship Journey, Next AI Series, CA, Ap'22- Podcast Interview, PWIT Sheors, Jan’22- Speaker, My Becoming Journey, TUWien, Vienna, Dec'21- Panel Speaker, Women of MENA in Tech, Vienna, Nov’21 - Podcast Interview, Immigrant Computer Scientists, Oct'21- Panel Speaker, Women in Leadership D&I Forum, CA, Jun’21- Speaker, Tech Entrepreneur Journey for Young Kids Event, Rocket Club, US, July’21- Speaker, SAP.iO, From Ph.D. to Entrepreneurship Event, Germany, Mar‘21- Panel Speaker, Rebuilding a More Equitable Country, York Region, Dec’21- Lecturer, UFV School of Business, Marketing Methods, Vancouver, Oct‘20- Speaker, Women of MENA in Tech Event, AI in Practical Applications, CA, Oct’20- Lecturer, McGill Business School, Advance Marketing, CA, Feb’20- Speaker, AI4Good Lab Event, A Journey Through Tech Careers, CA, Fe’20- Speaker, Entrepreneurship Journey, Le Wagon, CA, Nov'19- Speaker, Women in ML & Data Science, CA, Oct'19- Podcast Interview, Radio Full Stack, IR, Oct'19- Lecturer, Entrepreneurship Workshop, AI4Social Good Summer Lab, CA, May'19- Panel Speaker, Women of Influence, covered by BreakfastTV, CA, May'19- Speaker, #MoveTheDial Trailblazing Women in AI and Robotics, CA, April'19- Speaker, IEEE, Technologies behind Smart Assistants, CA, April'18- Speaker, Come and Be Inspired Series-Women in AI, CA, Feb'18- Interview, The voice of tech trailblazers, Women in Tech World, Feb'18- Interview, My Professional Life Story, The Huffington Post, Mar'17

Doctor Of Philosophy (Ph.D.), Technical Computer Science

Master’S Degree, Software Engineering

Bachelor’S Degree, Software Engineering