Soof R. Email & Phone Number

Responsible for the overall vision, strategy, and execution of the product portfolio. My role involves leading the product management team, overseeing the product lifecycle from ideation to launch, and ensuring that products meet market needs and business objectives. The Head of Product collaborates closely with cross-functional teams to drive product innovation, growth, and profitability.Key Responsibilities:Strategic Leadership: - Develop and communicate the product vision and strategy in alignment with the company’s overall goals. - Identify market trends, customer needs, and competitive landscape to inform product strategy. - Set clear objectives and key results (OKRs) for the product team.Product Lifecycle Management: - Oversee the end-to-end product lifecycle, from ideation and development to launch and post-launch performance. - Prioritize product initiatives and features based on business impact and customer value. - Ensure timely and successful delivery of high-quality products.Team Leadership and DevelopmentCross-Functional CollaborationCustomer and Market InsightsBudget and Resource Management Stakeholder EngagementInnovation and Continuous ImprovementReports To COO

B2b company in the field of IoT and fleet management, ADAS and DMS.As a Product Team Lead, I work closely with engineering teams, product managers and end users in order to create cross-functional solutions for managing fleets and goods in the Iot space using our web based interface and migrating several platforms into one single pane of glass.Responsibilities-Manager of the product design team.-Analyzing user behavior using Data and analytics tools (google, SQL).-Creating the SW roadmap all the way down to version and sprint planning using agile methodology (scrum and canban).-UX/UI design both hands on and management of designers and experts. -Documentations (Requirements, Release notes, User manual , API)-Nurturing relationships with tsp (b2b) and direct clients (b2b and b2c), alongside the end users to maintain frequent and open conversation regarding feature requests and case solving (with the CS dep).-Standards: GDPR and others for compatibility and compliances.

Israel

Designing the next generation web based UAV Control System

Nano Hotels is a self sufficient hotel chain that offers modern hospitality solutions for the digital nomad. Central locations, best price, safe and digital. Defining the concept and flow for the user app and the admin dashboard, with full cloud based IOT integration, based on Smart Home technology (such as smart locks, smart vending, lighting and air-conditioning within the room and the co-working spaces).Leading implementation of the UI/UX concept covering all user interactions during reservation and stay experience.Software development - structuring the SW and selecting the techs (coding languages, databases, servers etc.), building the development team (frontend, backend, devops and designers).

Setting the tone of the division's line of unmanned ground autonomous products while maintaining a consistent and unified front and UX.establishing the product group in choosing methodologies, building frameworks, hiring, and most important bringing content experts to strengthen the products and the group.Managed the HMI/ UX field for the entire Robotics Department by Agile methodology using JIRA, 15 to 20 projects with 10 employees and sub-contractors. Covering task analysis, ergonomics, usability testings, etcproject manager for special operation projects (demonstrations and cooperations) with foreign customers including planning and running from start to end at the destination country.

Managing experiments and operation group of 5-10 full time personnel.Conducted field demonstrations and product presentations to local and international customers in Israel and abroadPlanning and managing test procedures including software quality assurance and hardware testing. Building field tests roadmap and execution.interview and hiring, building weekly and annual work plan, demo’s and field test manager at site.

Working closely with the customer as the operational POC to define performance requirements and specifications for the various UGV control units.Writing functionality specification documentation as a basis for FRS/ORS as well as additional software documentation for further development process.Software design (UI and logics) - full responsibility over the implementation by software and system engineering teams.Guidance and implementation of the company’s products at customer site

Operating the unmanned and autonomous vehicles and systems in tests, demonstrations and general operation of the company

Managing demolition projects in large scale, with up to 50 personnel to include sub contractors, and heavy machinery.

Technical consulting for a counter IED project of a tier 1 defense company. Self employed.