Soof R.

Soof R. Email and Phone Number

Senior Product Manager @ UVision Air Ltd.
Soof R.'s Location
Tel Aviv District, Israel, Israel
About Soof R.

Create. Awesome. Products.With over a decade in the field of Product and UX, what I love the most in my job is solving real problems with easy solutions. I rely on data and people for creating stuff that matters.Product management expert specializing in UI/UX design for web and mobile apps, from client interface to admin dashboard. Saas b2b2c. User Experience and perform usability testings. Create and implement product's KPI.Extensive background as a Product manager, designing complex systems in the IoT field from robotics, autonomous cars, telematics & fleet management to commercial platforms. Managing product design and software teams, full time, contractors and freelance. Applying Agile approach and Scrum methodology with variety of tools such as Jira and Slack and entire product lifecycle.Solid orientation in programming working with Front-end and Back-end developers (WPF, Python, Angular, Node.js, SQL, AWS).

Soof R.'s Current Company Details
UVision Air Ltd.

Uvision Air Ltd.

View
Senior Product Manager
Website:
uvisionuav.com
Employees:
58
Soof R. Work Experience Details
  • Uvision Air Ltd.
    Head Of Directorate
    Uvision Air Ltd. Feb 2024 - Present
    Responsible for the overall vision, strategy, and execution of the product portfolio. My role involves leading the product management team, overseeing the product lifecycle from ideation to launch, and ensuring that products meet market needs and business objectives. The Head of Product collaborates closely with cross-functional teams to drive product innovation, growth, and profitability.Key Responsibilities:Strategic Leadership: - Develop and communicate the product vision and strategy in alignment with the company’s overall goals. - Identify market trends, customer needs, and competitive landscape to inform product strategy. - Set clear objectives and key results (OKRs) for the product team.Product Lifecycle Management: - Oversee the end-to-end product lifecycle, from ideation and development to launch and post-launch performance. - Prioritize product initiatives and features based on business impact and customer value. - Ensure timely and successful delivery of high-quality products.Team Leadership and DevelopmentCross-Functional CollaborationCustomer and Market InsightsBudget and Resource Management Stakeholder EngagementInnovation and Continuous ImprovementReports To COO
  • Powerfleet
    Senior Product Manager
    Powerfleet Aug 2021 - Feb 2024
    B2b company in the field of IoT and fleet management, ADAS and DMS.As a Product Team Lead, I work closely with engineering teams, product managers and end users in order to create cross-functional solutions for managing fleets and goods in the Iot space using our web based interface and migrating several platforms into one single pane of glass.Responsibilities-Manager of the product design team.-Analyzing user behavior using Data and analytics tools (google, SQL).-Creating the SW roadmap all the way down to version and sprint planning using agile methodology (scrum and canban).-UX/UI design both hands on and management of designers and experts. -Documentations (Requirements, Release notes, User manual , API)-Nurturing relationships with tsp (b2b) and direct clients (b2b and b2c), alongside the end users to maintain frequent and open conversation regarding feature requests and case solving (with the CS dep).-Standards: GDPR and others for compatibility and compliances.
  • Elbit Systems
    Product Manager, Ui/Ux Department, Istar Division
    Elbit Systems Jan 2020 - Aug 2021
    Israel
    Designing the next generation web based UAV Control System
  • Nano Hotels
    Co-Founder And Vp Product
    Nano Hotels Nov 2018 - Nov 2019
    Nano Hotels is a self sufficient hotel chain that offers modern hospitality solutions for the digital nomad. Central locations, best price, safe and digital. Defining the concept and flow for the user app and the admin dashboard, with full cloud based IOT integration, based on Smart Home technology (such as smart locks, smart vending, lighting and air-conditioning within the room and the co-working spaces).Leading implementation of the UI/UX concept covering all user interactions during reservation and stay experience.Software development - structuring the SW and selecting the techs (coding languages, databases, servers etc.), building the development team (frontend, backend, devops and designers).
  • Iai - Israel Aerospace Industries
    Head Of Product - Ugv (Unmanned Ground Vehicle)
    Iai - Israel Aerospace Industries Jan 2014 - Nov 2018
    Setting the tone of the division's line of unmanned ground autonomous products while maintaining a consistent and unified front and UX.establishing the product group in choosing methodologies, building frameworks, hiring, and most important bringing content experts to strengthen the products and the group.Managed the HMI/ UX field for the entire Robotics Department by Agile methodology using JIRA, 15 to 20 projects with 10 employees and sub-contractors. Covering task analysis, ergonomics, usability testings, etcproject manager for special operation projects (demonstrations and cooperations) with foreign customers including planning and running from start to end at the destination country.
  • Iai - Israel Aerospace Industries
    Operations And Field Tests Team Leader
    Iai - Israel Aerospace Industries Jan 2013 - Apr 2016
    Managing experiments and operation group of 5-10 full time personnel.Conducted field demonstrations and product presentations to local and international customers in Israel and abroadPlanning and managing test procedures including software quality assurance and hardware testing. Building field tests roadmap and execution.interview and hiring, building weekly and annual work plan, demo’s and field test manager at site.
  • Iai - Israel Aerospace Industries
    Product Manager
    Iai - Israel Aerospace Industries Jan 2013 - Jan 2015
    Working closely with the customer as the operational POC to define performance requirements and specifications for the various UGV control units.Writing functionality specification documentation as a basis for FRS/ORS as well as additional software documentation for further development process.Software design (UI and logics) - full responsibility over the implementation by software and system engineering teams.Guidance and implementation of the company’s products at customer site
  • Iai - Israel Aerospace Industries
    Autonomous Vehicle Operator - Ugv (Unmanned Ground Vehicle)
    Iai - Israel Aerospace Industries Jan 2012 - May 2013
    Operating the unmanned and autonomous vehicles and systems in tests, demonstrations and general operation of the company
  • Onr Demolition
    Project Manager
    Onr Demolition 2010 - 2011
    Managing demolition projects in large scale, with up to 50 personnel to include sub contractors, and heavy machinery.
  • Pam Consulting
    Consultant
    Pam Consulting 2009 - 2010
    Technical consulting for a counter IED project of a tier 1 defense company. Self employed.
  • Idf - Israel Defence Forces
    Officer
    Idf - Israel Defence Forces 2004 - 2008

Soof R. Education Details

Frequently Asked Questions about Soof R.

What company does Soof R. work for?

Soof R. works for Uvision Air Ltd.

What is Soof R.'s role at the current company?

Soof R.'s current role is Senior Product Manager.

What schools did Soof R. attend?

Soof R. attended Idc Herzliya.

Who are Soof R.'s colleagues?

Soof R.'s colleagues are Doron Marom, Shon Alon, Shai Waiserberg, ברק צובירי ., Artiom Grinberg, Shahaf Ben Yehuda Edri, Eran Yehudai.

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