Soohee C Email & Phone Number

Melbourne, Victoria, Australia

A leading prestige real estate agency specialising in luxury properties in Melbourne. I design OPEN, a weekly magazine featuring prestigious properties and curated stories, ranging from lifestyle brands to restaurants, in collaboration with the design, brand, and copywriting teams. Additionally, I design marketing assets such as brochures, reports, and other materials, including guidelines for premium properties valued at over $10M, ensuring they align with the brand identity and resonate with prospective customers.

Worldwide

Melbourne, Victoria, Australia

A retail experience platform bridging the gap between in-store and online shopping. I created various marketing assets for both internal and external activities, including POS materials and both print and digital assets, collaborating closely with marketing teams. Additionally, I enhanced brand guidelines by enhanced consolidating the brand mission and logo usage rules between products to ensure consistency across different channels. As a result, I contributed to securing contracts with local and global clients such as Target, Adidas, Kmart, and others, helping the team grow its LinkedIn following to over 4K.

Singapore

A brand consultancy leading Singapore with their experimental yet thoughtful approach on people and the society.I built brand identities for a diverse range of clients, from local businesses to conglomerates, including National Gallery Singapore, Waga Waga Den Cafe, Brass Lion Gin, and Singtel. I collaborated closely with creative directors and autonomously managing the entire process from research to design execution. My responsibilities included problem diagnosis, strategy development, concept sketching, and creating design systems encompassing typography, colour schemes, graphic motifs, and brand guidelines.One of the key projects was establishing National Gallery Singapore's podcast identity and its visual system. I created a unique key visual inspired by the podcast's name, 'No Flash,' and developed seasonal covers that aligned with the same guidelines. Secondly, I designed the digital and print assets for Waga Waga Den, a Japanese-inspired laborious dessert cafe focused on reducing food waste by creating stunning desserts using parts that are not typically used. To convey their modern lab vibe, I created intricate artworks and infused the identity into all communication touchpoints consistently. As a result, the cafe has been introduced in several magazines.

Gangnam-Gu, Seoul, Korea

A global brand consultancy, developing brand identities for industry leaders such as L'Oréal, Nonghyup Bank, Hanwha Insurance, Kanu Coffee, and Hankook Technology Group. My responsibilities included creating brand stories, tone, logos, packaging, typography, colour palettes, and guidelines. I collaborated with strategy, motion graphics, and copywriting teams, gaining valuable experience in global-scale projects and preparing presentations for pitches. One of the most recognisable projects was creating the identity system for the launch of L'Oréal's new cosmetic line, which involved in-depth research and visualisation of the emerging Korean beauty heritage. I also successfully transformed Hankook Technology Group's identity, shifting from a tire company to a technology group, with a bold and innovative brand mission and visual imagery aligned with this new direction. Brand identity outcomes were featured in a leading Korean design magazine.

Nj, Usa

Completed a one-year U.S. web design training program for a CRM solutions company adapting to the digital age, with a primary project revamping the Samsung US team’s CRM UI design system. Responsibilities included web page design and front-end implementation (HTML/CSS), focusing on user-friendly, responsive design. Also designed and developed multiple websites—company main site, online shopping mall, recruitment site, and other CRM solutions—updating designs for consistency. Served as the sole designer, working closely with developers.

Seongnam, Gyeonggi-Do, Korea

Early-stage IoT toy startup graphic designer responsible for establishing company identity, including logo, packaging, editorial, character, and marketing design. Led a one-year children’s workbook project, overseeing research, content creation, art direction, and production, with user research in kindergartens and factory assessments. Project launched globally in Korea, UK, USA, China, won the K-Design Award (2016), and was featured on Behance with 1.4K+ likes.

Associate Of Arts - Aa

Bachelor'S Degree