Soojeong Lee Email & Phone Number

Seoul, South Korea

Itaewon-dong, South Korea

• [IMC Campaign Planning, Creative Brand Strategy]
• Managed diverse brands incl. Samsung Electronics(Home Appliances, Visual Display), online grocery service Market Kurly, Binggrae dairy&beverages, providing holistic creative solutions
• Created Market Kurly’s 5th-year anniversary promotion campaign, transforming consumer’s reviews into 20 different discount coupons and strategically displaying on 1074+ OOH media all over the city
• Planned over-all IMC content strategy and worked… Show more [IMC Campaign Planning, Creative Brand Strategy]
• Planned over-all IMC content strategy and worked closely with photographers, illustrators, graphic designers, motion-graphers, and film productions to create creative assets for diverse media Show less

이태원

• [Global Retail Content Solution for Samsung Galaxy Flagship Products]
• Take initiative in setting up Consumer Learning Program ‘Galaxy Workshop’ for Galaxy S10 & Galaxy Note10 and created playbook including 30mins learning program in 4 categories for 1,263 retail shops in 27countries.
• Directed influencer co-growing on-offline campaign ‘Galaxy Creators Lounge’ in Bangkok Thailand with 22 hero/micro-influencers and created 900+ organic buzz for 12 days opening.
• … Show more [Global Retail Content Solution for Samsung Galaxy Flagship Products]
• Planned and created experimental app contents for Galaxy A series to highlight and give consumers an immersive product experience.
• Participated in setting up retail content strategy for Galaxy S9, Galaxy Note9 based on consumer data and took gallery photos using only the flagship product itself, highlighting the product’s USP[Digital Content.

대한민국 서울 강남구

• [ 2017 IMC Marketing for Vita500 ]
• Developed key annual communication concept for Vita500, Korea’s leading vitamin drink
• Lead a two-week long hands-on campaign where consumers participated to build unique brand experience, raising 1800 likes and 270 tagged photographs on social media by fifth day of campaigning
• Created a series of three 15-second TV commercials
• Drafted unique viral content and viral content marketing strategy for platforms varying from YouTube to… Show more [ 2017 IMC Marketing for Vita500 ]
• Drafted unique viral content and viral content marketing strategy for platforms varying from YouTube to Facebook, Cinema and IPTV[ 2017 Netflix Contents Launching for Okja, directed by Joon-Ho Bong ]

• [ 2016 Brand Launching Digital Campaign for Lululemon Athletica ]
• Launched Lululemon Athletica Korea by localizing brand philosophy and engaging community both on- and offline with the campaign’s key concept, ‘the sweat life’
• Expanded social community by using advertising tools, adding 215% increase in Facebook fans, 1,290% Instagram followers, 780% Naver Blog followers, and 100k Youtube views per video
• Published informative and inspiring contents reacting to consumers’ needs

Seoul

• Took workshop courses on “Branding through Social Media” and “Facebook Ecosystem”
• Ranked top of class for outstanding achievements among 60 students

Seoul Korea

• Produced and distributed first strategically created promotional video for Hong Kong Art Basel and Beijing Art Tour, reaching more than 300 views
• Planned silkscreen printmaking class for VIP clients in Life Style Showcase, New Luxury for My Family, sponsored by Heren and Banyantree Club & Spa, with more than 200 visitors participating

학사, 서양화/ 미술사학

Bachelor Of Fine Arts (B.F.A.), Fine Arts

Fine Arts & Art History (B.A)