Soojeong Lee Email & Phone Number

Seoul, South Korea

Itaewon-Dong, South Korea

[IMC Campaign Planning, Creative Brand Strategy]• Managed diverse brands incl. Samsung Electronics(Home Appliances, Visual Display), online grocery service Market Kurly, Binggrae dairy&beverages, providing holistic creative solutions• Created Market Kurly’s 5th-year anniversary promotion campaign, transforming consumer’s reviews into 20 different discount coupons and strategically displaying on 1074+ OOH media all over the city•Planned over-all IMC content strategy and worked… Show more [IMC Campaign Planning, Creative Brand Strategy]• Managed diverse brands incl. Samsung Electronics(Home Appliances, Visual Display), online grocery service Market Kurly, Binggrae dairy&beverages, providing holistic creative solutions• Created Market Kurly’s 5th-year anniversary promotion campaign, transforming consumer’s reviews into 20 different discount coupons and strategically displaying on 1074+ OOH media all over the city•Planned over-all IMC content strategy and worked closely with photographers, illustrators, graphic designers, motion-graphers, and film productions to create creative assets for diverse media Show less

이태원

[Global Retail Content Solution for Samsung Galaxy Flagship Products] • Take initiative in setting up Consumer Learning Program ‘Galaxy Workshop’ for Galaxy S10 & Galaxy Note10 and created playbook including 30mins learning program in 4 categories for 1,263 retail shops in 27countries. • Directed influencer co-growing on-offline campaign ‘Galaxy Creators Lounge’ in Bangkok Thailand with 22 hero/micro-influencers and created 900+ organic buzz for 12 days opening. •… Show more [Global Retail Content Solution for Samsung Galaxy Flagship Products] • Take initiative in setting up Consumer Learning Program ‘Galaxy Workshop’ for Galaxy S10 & Galaxy Note10 and created playbook including 30mins learning program in 4 categories for 1,263 retail shops in 27countries. • Directed influencer co-growing on-offline campaign ‘Galaxy Creators Lounge’ in Bangkok Thailand with 22 hero/micro-influencers and created 900+ organic buzz for 12 days opening. • Planned and created experimental app contents for Galaxy A series to highlight and give consumers an immersive product experience. • Participated in setting up retail content strategy for Galaxy S9, Galaxy Note9 based on consumer data and took gallery photos using only the flagship product itself, highlighting the product’s USP[Digital Content Creation for Samsung Electronics] • Strategically Planned CDM(Consumer Database Marketing) contents targeting consumers’ interests according to their online consuming data for Samsung QLED, Galaxy Note9, Home Appliances • Planned Samsung Notebook social contents and created video/ copy/ visuals for digital channels including Instagram, Facebook, Youtube [Peek-a-boo Mask Campaign for Seoul Metropolitan Government] • Established full proposal document for peek-a-boo mask campaign for Seoul metropolitan government • Invented and created Peek-a-boo Mask, ultra fine dust mask with thermometric ink character printed on, for children and distributed to them with specially created digital vending machine • Created viral film which was on-aired 30,000+ media channels across Seoul, exposed to 7million citizens per day Show less

대한민국 서울 강남구

[ 2017 IMC Marketing for Vita500 ] • Developed key annual communication concept for Vita500, Korea’s leading vitamin drink • Lead a two-week long hands-on campaign where consumers participated to build unique brand experience, raising 1800 likes and 270 tagged photographs on social media by fifth day of campaigning • Created a series of three 15-second TV commercials • Drafted unique viral content and viral content marketing strategy for platforms varying from YouTube to… Show more [ 2017 IMC Marketing for Vita500 ] • Developed key annual communication concept for Vita500, Korea’s leading vitamin drink • Lead a two-week long hands-on campaign where consumers participated to build unique brand experience, raising 1800 likes and 270 tagged photographs on social media by fifth day of campaigning • Created a series of three 15-second TV commercials • Drafted unique viral content and viral content marketing strategy for platforms varying from YouTube to Facebook, Cinema and IPTV[ 2017 Netflix Contents Launching for Okja, directed by Joon-Ho Bong ] • Lead client communication by actively participating in all on- and offline meetings with Netflix headquarters and by translating full movie script from English to Korean to aid understanding for non- fluent internal agency members • Presented creative strategy portion of the presentation to Netflix during a competitive bidding process[ 2016 Christmas Digital Campaign for Follifollie ] • Drafted ‘Save your Christmas’ concept and produced a 60-second branding video, reaching 85K views, and increasing Facebook followers by 560% • Produced digital event, “Create your own ‘Save your Christmas’ sticker,” generating over 370 user generated contents Show less

[ 2016 Brand Launching Digital Campaign for Lululemon Athletica ]• Launched Lululemon Athletica Korea by localizing brand philosophy and engaging community both on- and offline with the campaign’s key concept, ‘the sweat life’• Expanded social community by using advertising tools, adding 215% increase in Facebook fans, 1,290% Instagram followers, 780% Naver Blog followers, and 100k Youtube views per video• Published informative and inspiring contents reacting to consumers’ needs

Seoul

• Took workshop courses on “Branding through Social Media” and “Facebook Ecosystem”• Ranked top of class for outstanding achievements among 60 students

Seoul Korea

• Produced and distributed first strategically created promotional video for Hong Kong Art Basel and Beijing Art Tour, reaching more than 300 views• Planned silkscreen printmaking class for VIP clients in Life Style Showcase, New Luxury for My Family, sponsored by Heren and Banyantree Club & Spa, with more than 200 visitors participating

학사, 서양화/ 미술사학

Bachelor Of Fine Arts (B.F.A.), Fine Arts

Fine Arts & Art History (B.A)