Sook Tan Email & Phone Number

Singapore

Managing the company in strategic growth and optimisation initiatives, implementation of business policies and P&L ownership.- Overseeing a complex range of business units and revenue streams, from events to retail, and driving each arm with specific strategies for sales, marketing and operations- Directing and balancing P&L for business sustainability- Leading special business growth projects for global expansion- Heading talent acquisition and development of People

Singapore

Led the team to create and implement a 360° marketing strategy for FastJobs and FastGig, with the key objective of growing database and maintaining user engagement on their jobseeking journey across both app and web products. Achieved 25% growth in app downloads and monthly active users in the year I helmed the marketing function.

Singapore

Overseeing and coordinating all aspects of the Kafnu business in 5 locations - Hong Kong / Taipei / Sydney / Bangalore / Ho Chi Minh City - including but not limited to marketing, operations, membership and event venue sales.

Hong Kong

Led the pioneer team of the first Kafnu in the world and established a firm presence in the start-up and co-working community. Drove marketing performance, awareness and lead generation with strategic campaigns and partnerships. - Organised events for brand awareness, community engagement, lead acquisition and revenue generation- Managed sales pipeline to achieve revenue target- Created marketing and branding strategies including monthly planning, ad buying on digital platforms,… Show more Led the pioneer team of the first Kafnu in the world and established a firm presence in the start-up and co-working community. Drove marketing performance, awareness and lead generation with strategic campaigns and partnerships. - Organised events for brand awareness, community engagement, lead acquisition and revenue generation- Managed sales pipeline to achieve revenue target- Created marketing and branding strategies including monthly planning, ad buying on digital platforms, collateral design and production, PR activities, social media content creation- Delivered consistent community engagement to ensure members achieve their goals and company's high service standards are maintained- Monitored and optimised budgets, liaising with finance team to ensure books are in order Show less

Hong Kong

Reorganised and streamlined marketing initiatives to maximum efficiency and increased the strength of the brand in the region, which resulted in securing investment for further expansion. Refined business operations with new strategies to embrace digitisation and introduce a seamless offline / online shopping experience. Leveraged on CRM for loyalty-building and mixed media to reach a broader set of customers. - Communicated kapok's story across all offline and online platforms-… Show more Reorganised and streamlined marketing initiatives to maximum efficiency and increased the strength of the brand in the region, which resulted in securing investment for further expansion. Refined business operations with new strategies to embrace digitisation and introduce a seamless offline / online shopping experience. Leveraged on CRM for loyalty-building and mixed media to reach a broader set of customers. - Communicated kapok's story across all offline and online platforms- Strategised and created original marketing campaigns to generate awareness and desire which converted to sales- Managed marketing team of 5 to coordinate with retail stores and webshop to execute joint projects- Accessed and evaluated actions to ensure optimum efficiency of marketing budget- Forged external partnerships to increase visibility of brand to new audiences and reward existing customers- Development of customer relationship management system and loyalty program- Public relations with relevant local and international media Show less

Hong Kong

Reworked the product selection and established a strong sales team to become the company’s top performing stores within 3 months of taking over.- Leading team of 15 across two stores in Causeway Bay and Tsim Sha Tsui- Ensuring sales targets are met by executing various actions in inventory management / marketing / staff training- Working closely with partners (landlords / brands) to improve the business- Managing operations budget, including but not limited to manpower costs

Tokyo, Japan

Opened the company’s first store in Osaka and organised several keystone events, bringing in international brands and designers to Japan for the first time.- Managing the company's retail business in Japan- Overseeing team of 9 across 3 stores in Tokyo, Yokohama and Osaka- Bridging the gap between local team and headquarters in Hong Kong to present the kapok experience- Merchandise selection and inventory management- Create and execute marketing actions to increase… Show more Opened the company’s first store in Osaka and organised several keystone events, bringing in international brands and designers to Japan for the first time.- Managing the company's retail business in Japan- Overseeing team of 9 across 3 stores in Tokyo, Yokohama and Osaka- Bridging the gap between local team and headquarters in Hong Kong to present the kapok experience- Merchandise selection and inventory management- Create and execute marketing actions to increase exposure of the brand Show less

Singapore

Broke even within 6 months of managing the first flagship store in Singapore, with strict training protocols and selective hiring, stringent merchandising that pays special attention to supporting local labels, and strategic partnerships to overall increase kapok’s presence in Singapore. My strong performance resulted in my transfer to Japan to manage the business there.Merchandising- Selection and buying of all Singapore brands and certain indent labels- Plan merchandise… Show more Broke even within 6 months of managing the first flagship store in Singapore, with strict training protocols and selective hiring, stringent merchandising that pays special attention to supporting local labels, and strategic partnerships to overall increase kapok’s presence in Singapore. My strong performance resulted in my transfer to Japan to manage the business there.Merchandising- Selection and buying of all Singapore brands and certain indent labels- Plan merchandise assortment with regional buying team based in headquarters in Hong Kong- Providing accurate and timely feedback to ensure no potential loss of sales and unsuitable productsMarketing- Managing kapok Singapore's social media channels- Developing successful campaigns that result in an increase of sales and awareness - Running of events with relevant partners to offer a comprehensive retail experience for customersStore Operations- Hiring and training of staff to provide an exceptional shopping experience - Managing a team of 5 - 6 people and ensuring smooth day-to-day operations- Executing visual merchandising changes for constant freshness in store Show less

Kuala Lumpur, Malaysia

Provided apparel sourcing, design development and production services to the company's clients.- Designer for regional label Island Shop International - Handling styles development with direction from the client, sampling through production and delivery, working with a merchandiser and QC support teams- Contributor for Santorini in terms of branding- Assisted with collaterals, production and styling of photoshoots, content writing and editing of lookbook

Singapore

Part of the Regional Private Labels team coordinating production and deliveries of various categories of merchandise with factories- Ensuring the manufacturing and delivery of products from all categories are correct and punctual- Managing the private labels’ development timeline- Negotiating cost with vendors- Coordinate the order placement process with the region’s buyersBrandsSomething Borrowed Collection (ladies)24:01 (mens)EZRA (ladies & mens)

Singapore

Managed Tangs’ private brands Martina Pink, Studio Tangs, Library and Island Shop.- In charge of planning and conceptualising each season’s collections from open-to-buy budget- Trend research- Liaising with business partner for sample development, buy presentations, floor and visual merchandising, product knowledge training sessions and marketing direction

Singapore

Developed seasonal collections from creative concept, through sampling with vendors, to sell-in presentations to buyers.BrandsIsland Shop (ladies & mens)CategoryLadies (70%) – Apparel (80%) / costume jewellery (10%) / bags (5%) / shoes (5%)Mens (30%) – Apparel (95%) / bags (2%) / shoes (3%)Travel ExperienceChina (development and sourcing)OverviewPart of the design team whose responsibilities are to create and realise the styles for each season… Show more Developed seasonal collections from creative concept, through sampling with vendors, to sell-in presentations to buyers.BrandsIsland Shop (ladies & mens)CategoryLadies (70%) – Apparel (80%) / costume jewellery (10%) / bags (5%) / shoes (5%)Mens (30%) – Apparel (95%) / bags (2%) / shoes (3%)Travel ExperienceChina (development and sourcing)OverviewPart of the design team whose responsibilities are to create and realise the styles for each season based on a concept given by the creative director, Yang Derong Show less

Singapore

Assisted in merchandising duties for bulk production of major US knitwear labels.

Guangzhou, Guangdong, China

Designed collections using the company's fabrics to showcase at trade shows and presentations.