My Book is based in Qatar and has been in operation for 7+ years. It is one of the leading providers of digital, app-based incentives with a network of more than 1,000 locations across every category.We count some of the largest companies as our customers which have rolled out their co-branded My Book Qatar Partner Mobile Apps. These customers include well-known names such as Vodafone Qatar, Qatar Islamic Bank (QIB), Barwa Bank, Masraf Al Rayan, Alfardan Exchange, AlKhaleej Takaful Insurance, and Ezdan Real Estate. Through its partnership with Mastercard in Qatar, the Mastercard cardholders get complimentary access to the high value app loaded with offers ranging across fine dining to hotels, theme parks, resorts, gyms & fitness centers, spas, salons and more.

PerkUp helps local businesses develop deeper relationships with customers in-store and on mobile. In the process, they are able to boost their revenue through increased customer visits and spend. We enable them to track customer behaviour and send personalized rewards to keep customers coming back. We provide businesses a simple product to do all this while customers need to provide their phone number only to be part of PerkUp.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology-enabled companies. It’s a four month part program where founders launch a company through structured training courses, practical business-building assignments, and expert feedback. The program has helped launch over 1,550 companies which have created over 15,000+ new jobs. I co-lead the Founder Institute chapter in Karachi.

• Formally set up the marketing function with a focus on both traditional and digital channels• Devise and execute marketing strategy to establish AaramShop's presence, reach out to different audience segment and generate sales• Utilize a range of digital and traditional tools including social media, web analytics, PPC, and retail and neighbourhood marketing to achieve objectives• Work with AaramShop technology team in India to ensure technology powering AaramShop is in stable condition• Monitor and analyze market trends to identify opportunities for AaramShop • Collaborate with other functions to enhance our offerings and improve financial results

- Co-lead Pakistan’s first FMCG-focused startup. Oversee retail, brands, marketing, customer service, product and technology functions- AaramShop is a leader in grocery home delivery market with over 600 retailers on its panel. It is also providing innovative hybrid marketing services to FMCG brands and retailers.- Joined as Marketing and Technology Manager and was promoted to the position of General Manager within a month- Work with company directors and CEO to define and execute strategy- Design and implement processes across all functions- Design, sell and implement innovative solutions for FMCG brands and retailers- Take company to breakeven point using limited human and financial resources.

Creative Bull was renamed BuzzLab.

- Co-founded digital media agency in 3rd year of university- Positive cash flows from day 1- As a part time endeavor, took the startup from 0 to 6 monthly retainer clients and more project-based clients

- Elected Manager of Pakistan’s biggest student-run entrepreneurship society in Pakistan- Led a team of elected office bearers and volunteers to conceive and organize large-scale events focused on promoting entrepreneurship- Based on our performance, the society was awarded the ‘Best Student Society of the Year’ at IBA’s convocation.

During my project internship, I was part of a 4-member team which was tasked to work on the re-launch of Butterfly sanitary napkins brand.

I was part of the founding team of the IBA Leadership Club and was heavily involved with the events organized during our term especially IBA LeadershOp Conference 2010.

As a volunteer at TCF, I taught two courses -Self-Confidence and Gardening- at two of their schools in Karachi.