Soon Fu Wong Email & Phone Number

Petaling Jaya, My

Ho Chi Minh City, Vietnam

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

As the manager of Astro Pay TV subscriber retention, I implemented a rewards program that segmented customers into tiers based on their tenure. This allowed for targeted marketing and customer journey management. New customers were encouraged to activate add-on product features, while longer-tenured customers were motivated to stay or upgrade their plans based on consumption patterns.I prioritized campaigns and events based on subscription segments (movies, sports, local, international), allocating budgets accordingly. Collaborating with content partners like HBO, Disney, and Astro Shaw, I aligned upcoming events with the content roadmap.I managed third-party partnerships, leveraging Astro's 2.3 million customer base for business leads. Through strategic promotion cadence, partners offered products and services via Astro Rewards On-Air-Promo, monthly EDMs, push notifications, and radio, resulting in effective marketing investments.

Selangor, Malaysia

Worked with the GP research team to gather market data from various sources like corporate annual reports, BNM reports, and Malaysian population statistics. Conducted consumer surveys using electronic Q&A methods.Led the team in building a data model to forecast business opportunities and identify successful expansion areas for loyalty services in relevant market segments. Analyzed consumer segments, spending behavior, ticket size, frequency, and projected data trends for the next three years.Conducted workshops with company directors to define the overall business strategy using the Data Model and Business Model Canvas framework. Established value proposition, revenue streams, cost structure, and aligned initiatives with board members.Collaborated with the product and finance teams to create a detailed business paper, including pricing strategy, revenue streams, key partners, and cost of sales. Forecasted cost versus revenue projection for the first year, ROI year, and subsequent years.Designed the framework for the operational system, including product requirements, business rules, payment cycles, and processes.

Malaysia

I led the AirAsia BIG mobile team, comprised of business and product analysts, UI/UX designers, and digital analysts, in delivering value for AirAsia's Frequent Flyer Programme (FFP) through digital platforms.In just three months, we designed and developed the AirAsia BIG Loyalty mobile app, the first of its kind for the FFP. This app allowed users to earn and redeem AirAsia BIG points for flights, resulting in 1.3 million downloads and 1 million active users to date. Additionally, we revamped the AirAsia BIG website to enhance its value proposition, driving a 76% increase in flight redemptions and a 183% revenue boost from redemptions.Our team also introduced non-airline products for points issuance and redemption, collaborating with partners such as FAVE and Go-Jek. These initiatives further solidified the FFP's success and expansion into the lifestyle and travel industry.Overall, our efforts have been instrumental in transforming the AirAsia BIG mobile experience, propelling the program's growth and delivering exceptional value to its members.Reference: Apple: https://itunes.apple.com/app/apple-store/id1180949683?mt=8Android: https://play.google.com/store/apps/details?id=com.airasiabig.redemptionWebsite: https://www.airasiabig.com/my/en

Pj Trade Center, Damansara Perdana.

Halo&Syn, a sister company of a plastic manufacturer, has been a key player in the homewares and kitchen utensil industry for 65 years. Serving global brands in manufacturing premiums, private label products, and other original equipment manufacturing plastic goods, the company has built a strong reputation.As part of the team, I played a pivotal role in driving collaboration and integration across departments to enhance our products. Engaging in marketing, content, and product development, I led a diverse team of digital creatives, developers, and designers. Working closely with product engineers and designers, we fostered a collaborative environment to bring innovative ideas to life.By leveraging our expertise and diverse skill sets, we exceeded customer expectations and achieved business objectives. Our cross-functional approach delivered compelling and user-centric products, staying ahead of market trends and delivering superior customer experiences.

Kuala Lumpur, Malaysia

Isobar Malaysia is a full-fledge award winning digital agency, where I was hired as the Creative Group Head to manage the creative concepts and design process ensuring deliverables were inline with the given marketing brief. My responsibility seems to be similar to my previous job with DraftFCB focus more in creative ideas, but in Isobar Malaysia we are distinctively different when come digital media and creative technology.My priority in my job is about creating users engagement in digital platform for brands. Apart from delivering campaign message through web banners and short advertisement, what is important to my task was to creatively stimulate a brand experience via technology and digital media.

Kuala Lumpur, Malaysia

To further enhance my career path in mass communication circle and I joined DraftFCB as Creative Group Head and were given theopportunity to maximise my skills in digital together with an integrated creative team and delivering a total campaign experience for local & international brands.In my job, my responsibilities are to diversify from understanding user behaviour, campaign ideation and execution in all digital channels, ensuring the communication objective to successfully deliver with numbers of Call-To-Action, participation and possible sales leads.Involvement:1. Telekom Malaysia | Xpax Prepaid - Web revamp & 360 brand campaign.2. Unza | Kraft Foods | CIMB - Digital lead campaign

In the midst of growing e-commerce industry where Web 2.0 are ramping in web marketing, I was given the opportunity to further excel my career in digital and join Agenda (WPP) as an art director specialized in Web. My job is mainly conceptualise for branded websites and involving from information architect, content strategy to user best practice for layout designing. My project highlight is design for a real-time web (car maintenance online booking) which involving 3 parties of users and a management system for availability and request. Personally, this project is huge design achievement and the challenge is to streamline the complex user flow to a friendly user experience on web.Involvement:1. Honda | Toyota - Web revamp, digital lead campaign.2. Maybank | MISG | Microsoft - Digital lead campaign

I came onboard to Dentsu Malaysia as designer. Stretching my design career experience apart from interactive design, I've taken the opportunity to be responsible in designing for Above & Below The Line communication materials. At the same time, working with Dentsu Malaysia has given me a larger scope of view in 360 marketing and especially in arts & creative communication process.Involvement:Telekom Malaysia | Kao | Toyota | Yakult | Canon - ATL & BTL Communication Creative Materials.

Kingdom Digital, formerly known as Branded 3 is an interactive production house specialised in web based interactive banners and games. I joined the company at the startup as an interactive designer and was task to produce mainly in web banners and interactive games for brand campaigns in conjunction with Above The Line communication and creative directions.Involvement:Tourism Malaysia | Honda | DiGi - Web Banners & Interactive Games.

Motionworks is a Malaysia based interactive agency and develop for many local companies & government linked interactive projects such as info kiosk, websites, softwares, applications and other new media for advertising or campaign purpose. At Motionworks I was designated as a Web Designer and responsible in design for UI & UX for large content scale websites and education based interactive games for information kiosk.Involvement:University Malaysia | Inceif - Web Revamp.

Electronic Design And Multimedia

Education record