Soon Fu Wong Email & Phone Number

Petaling Jaya, MY

Ho Chi Minh City, Vietnam

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

As the manager of Astro Pay TV subscriber retention, I implemented a rewards program that segmented customers into tiers based on their tenure. This allowed for targeted marketing and customer journey management. New customers were encouraged to activate add-on product features, while longer-tenured customers were motivated to stay or upgrade their plans.

Selangor, Malaysia

Worked with the GP research team to gather market data from various sources like corporate annual reports, BNM reports, and Malaysian population statistics. Conducted consumer surveys using electronic Q&A methods.Led the team in building a data model to forecast business opportunities and identify successful expansion areas for loyalty services in relevant.

Malaysia

I led the AirAsia BIG mobile team, comprised of business and product analysts, UI/UX designers, and digital analysts, in delivering value for AirAsia's Frequent Flyer Programme (FFP) through digital platforms.In just three months, we designed and developed the AirAsia BIG Loyalty mobile app, the first of its kind for the FFP. This app allowed users to earn.

PJ Trade Center, Damansara Perdana.

Halo&Syn, a sister company of a plastic manufacturer, has been a key player in the homewares and kitchen utensil industry for 65 years. Serving global brands in manufacturing premiums, private label products, and other original equipment manufacturing plastic goods, the company has built a strong reputation.As part of the team, I played a pivotal role in.

Kuala Lumpur, Malaysia

Isobar Malaysia is a full-fledge award winning digital agency, where I was hired as the Creative Group Head to manage the creative concepts and design process ensuring deliverables were inline with the given marketing brief. My responsibility seems to be similar to my previous job with DraftFCB focus more in creative ideas, but in Isobar Malaysia we are.

Kuala Lumpur, Malaysia

To further enhance my career path in mass communication circle and I joined DraftFCB as Creative Group Head and were given theopportunity to maximise my skills in digital together with an integrated creative team and delivering a total campaign experience for local & international brands.In my job, my responsibilities are to diversify from understanding.

In the midst of growing e-commerce industry where Web 2.0 are ramping in web marketing, I was given the opportunity to further excel my career in digital and join Agenda (WPP) as an art director specialized in Web. My job is mainly conceptualise for branded websites and involving from information architect, content strategy to user best practice for layout.

I came onboard to Dentsu Malaysia as designer. Stretching my design career experience apart from interactive design, I've taken the opportunity to be responsible in designing for Above & Below The Line communication materials. At the same time, working with Dentsu Malaysia has given me a larger scope of view in 360 marketing and especially in arts &.

Kingdom Digital, formerly known as Branded 3 is an interactive production house specialised in web based interactive banners and games. I joined the company at the startup as an interactive designer and was task to produce mainly in web banners and interactive games for brand campaigns in conjunction with Above The Line communication and creative.

Motionworks is a Malaysia based interactive agency and develop for many local companies & government linked interactive projects such as info kiosk, websites, softwares, applications and other new media for advertising or campaign purpose. At Motionworks I was designated as a Web Designer and responsible in design for UI & UX for large content scale.

Electronic Design And Multimedia

Education record