Sooyeon Lim Email & Phone Number

Seoul, South Korea

• Reports on paid media performance by analyzing 500+ data points daily across online stores and digital advertising platforms, evaluating ad spend relative to revenue.
• Monitors product volume and identifies reasons for irregular sales patterns to derive actionable marketing insights.
• Selects influencers based on content quality, engagement metrics, and alignment with Instagram trends, contacting influencers in a professional manner.

South Korea

• Designed and executed a funding strategy using Cavna, conducting market research on 2023 crowdfunding trends and analyzing over 10 competitors to define target customers.
• Analyzed initial campaign data from over 1,400 visitors, refining the marketing strategy to better align with consumer insights.
• Achieved 400% of the funding goal in the second campaign by proactively adjusting strategy based on self-feedback and targeted improvements.

Cincinnati, Ohio, United States

• Analyzed 6 years of revenue trends impacted by COVID-19, using visual datarepresentations, and presented two singular points in the team leader meetings.
• Drafted reports on 6 years of revenue and expenditure to track annual changes andhighlight key financial insights.
• Conducted interviews with five departments to deepen understanding of departmentalimpacts on financial performance.

Bachelor'S Degree, Double Major In Philosophy And Economics

Activities and Societies: Acting Club, Philosophy study

Bachelor'S Degree, Philosophy, Exchange Student

Activities and Societies: Acoustic band, Asia club