• Implemented growth marketing strategies to increase annual marketing budget 39%. • Planned budget allocation, channel specific goals and paid acquisiton strategy for existing and new platforms.• Expanded into 7 new marketing platforms including YouTube Shorts, Google Performance Max, Microsoft (Bing), Reddit, Roku, Shared Mail, and Apple News.• Launched Google Search and Shopping for expansion into EU.• Supervised the Growth Marketing Analyst to handle paid media on Facebook and Instagram.

• Managed multiple growth channels including Facebook, Instagram, Google Search and Shopping.• Diversified the brand’s marketing channels by instituting ads on TikTok, YouTube, Google Display, Google Discovery, Pinterest, native, podcast and influencer marketing.• Coordinated with 3 influencer marketing agencies to collaborate with over 50 influencers.• Executed at least 8 creative, messaging, landing page and audience tests each week to analyze learnings.• Handled ad creative process from conceptualizating, briefing, reviewing and testing on channels.• Communicated insights from tests through reports to the creative team to iterate on successful ad creative and improve performance.

- Executed and optimized paid social and paid search campaigns for clients using Facebook Ads Manager, Google Ads, and Google Analytics.- Analyzed data to discover actionable insights and to provide recommendations to increase e-commerce sales, email sign-ups, and brand reach across different channels.

- Conducted consumer segmentation analysis of current customers by leveraging data collected through Squarespace- Identified new market opportunities and target audiences by using Google Analytics- Produced detailed marketing plans to reach new markets- Implemented the marketing plans by creating marketing material that focused on content marketing and social media marketing

- Promoted the Master of Management Studies program to prospective students by generating social media content for platforms including Facebook, Instagram, and Snapchat.- Produced online blog articles that would feature the life of a MMS student and promote the Fuqua brand.

- Explored Hong Kong with the aim of researching and gathering information for social media products including writing articles.- Contacted businesses to retrieve details as required for web products.- Organized business-related content to be published to websites.- Database administration via online content management systems, CRM and email marketing software.- Website content management using dedicated content management system

- Primarily focused on researching and gathering content for business listings of Hong Kong businesses- Wrote articles for the I Love Limited website featuring various fields such as food and beverage, entertainment, and promotional events. - Assisted in the launch of the new website and with brand activation campaigns.

- Managed online assets including online articles, e-newsletters, and Classifieds page. - Generated advertisement sales of HKD 22,000 in two and a half weeks.