Pallavi Solanki Email and Phone Number

• Led cross-functional teams to develop and execute comprehensive digital communication strategies, resulting in a 35%increase in social media engagement and a 20% growth in followers; enhanced brand awareness through contentmanagement, marketing collaterals, PR initiatives and partner collaborations to drive thought leadership.• Orchestrated marketing efforts to manage client requests & project requirements, driving customer satisfaction &retention; Planned & executed targeted advertising campaigns on Meta & LinkedIn to inc. brand visibility & engagement.• Managed & supported planning and execution for various company events such as Circular Cities Summit 1.0 - securingkey industry partnerships and global recognition with 300+ attendees.

•Marketing and communications lead for Org’in and all related branding initiatives for B2B & B2C verticals•Developed and managed company website; Partnered with e-commerce retailers in Singapore to setup online store•Maximized social impact across multiple channels through organic & paid social media strategy & content production•Conducted in-depth market analysis of Singapore landscape to identify areas of opportunities; Suggest market entry and marketing strategies for Org’in•Collaborated with product development dept. through research & monitoring of product life cycles and consumer trends

• Strategized for increasing engagement with candidates on LinkedIn through content creation and lead generatingcollaterals like company’s pitchbook, weekly emailers, and surveys; Increased the LinkedIn follower base by 5,000• Collaborated with company’s website developers to enhance the user experience; aligned company’s objective andenhance the appeal of the website• Managed and streamlined candidate database in ATS to ensure relevant candidate information is easily accessible